Have you ever had to face an upset client because their product or company was not mentioned in a news story in which they were interviewed? Did you have an understanding with the reporter that there would be some type of verbal or visual recognition for your client? Do you have a standard way of handling this with reporters? Let’s go to my husband Keith for his take on what works best when ensuring your client gets their “proper respect.”
Archive for February, 2011
Your product or service alone does not a news story make. To give a news story some legs, there has to be a focus on people. People who use your product or service. People whose lives changed because of it.
This is what my TV reporter husband tries to achieve with his news stories. He builds his stories around people – not products. It’s not enough for him to take a press release about a product and simply run a story about it. To strike a chord with the viewing audience, a good news story needs to be about people. What’s unique about them? Why should viewers care? If they used the featured product or service – great, but let’s hear their story first.
Your product or service might be fantastic, but a slick news release showcasing features is not enough. Stories people can relate to help increase the chances of your company’s story getting on the air.
No doubt you’ve heard that memorizing speeches is a big no-no. Boy, did I learn that the hard way in Public Speaking class in college! The same principle applies to giving an interview. A relaxed, natural conversation makes a much better interview than one that sounds robotic and rehearsed. Let’s go to my husband Keith for a reporter’s thoughts on the topic. Keith…