A Note from Loren Yaskin, Communications Consultant and Founder, The Flip Side Communications

At The Flip Side, our mission is to help products, services and companies build their brands by delivering targeted messages across traditional and nontraditional communications channels from the inside out.

Communicating with your company’s employees isn’t routine work. From company initiatives to introducing complicated benefits, we help make it easier for you through the right mix of print and online tools. And we make it easier for your employees by writing materials in a way people can figure out while conveying a message with the right tone and vision. Helping everyone clearly understand something helps build a brand and persuade employees to embrace a strategy. Consider it plain conversation rather than corporate speak.

For businesses large and small, we’re a less expensive option during hard times. And we’re about more than simply internal communications.

On The Flip Side, we can help project your company’s image externally. I know what reporters want. In fact, I’m married to one. How can we help you? In many ways: writing pitches, creating effective presentations, telling your story. What about media training? What to do when the big camera’s little red light goes on and you’re forced to answer questions? Even if you never plan on a TV interview, most people can work on their workshop, presentation or public speaking skills.

Partnering with former TV news photographers, we can put together corporate videos and other video projects. If you want, we help set it up, write it and voice it. Almost every website these days includes a video component. Social media such as Twitter and Facebook can enhance a business even for skeptical execs. Learn how to communicate effectively and build your brand from the ground up especially as the Internet pops up on TVs and cell phones, not simply computer screens. Let The Flip Side help, consult and get together on some strategic sessions. It’s an easy fit. We know both sides of the story: what top management needs and what real reporters are looking for.

In a troubled economy, we can help your business less expensively from both inside and out. Thank you for taking time to get to know The Flip Side Communications. Please contact us to let us know how we can help you.

All the best,

More about Loren Yaskin, Founder of The Flip Side Communications:

She brings 15 years of communications experience to the table. Career highlights include:

• Before starting The Flip Side Communications, she worked for PetSmart as an internal communications manager where she built the HR communications function from the ground up as well as provided strategic communications counsel to various business teams.
• Before PetSmart, she worked as a freelance writer, putting together benefits open enrollment campaign materials, brochures, newsletters, video scripts, web copy and direct mail pieces.
• At The Vanguard Group, she was a 401(k) communications consultant, working with the likes of law firms, clinics, unions and Yahoo! to create custom 401(k) communications campaigns.
• Before Vanguard, she was a marketing manager for Delta Dental Plan of Arizona where she developed external and internal marketing communications materials and chaired the Healthy Smiles Partnership, a public/private endeavor to raise awareness of oral health among Arizona kids.
• She started her career at Edelman Public Relations Worldwide in Chicago where she created, planned and executed national public relations programs for KFC, the agency’s then largest consumer marketing account.
• She received a B.S. in Communications Studies from Northwestern University.
• Her work has won such awards as the Phoenix chapter of the International Association of Business Communicators’ Copper Quill Award of Excellence for Electronic Communication Writing, International Public Relations Association Golden World Award, Publicity Club of Chicago’s Golden Trumpet Award.
• A fun fact about Loren is she enjoys making jewelry that tells a story. Her jewelry company, Jadyn’s Jewelbox LLC, was inspired by her daughter, Jadyn, who loves rummaging through her old jewelry box filled with treasures from three generations. Loren loves the thrill of the hunt for unique components that she uses in her designs – especially vintage. That’s what tells a good story. Check out Loren’s creations.