A Recipe For The Most Boring Video On Earth

November 26th, 2014

Video Production Tip #10

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Coke Posts Video To Pour Out Its Story

November 24th, 2014

Let’s drink to a cool Coke video. But one warning to anyone thinking of replicating this concept:  A video’s message can fizzle out when it relays too many messages. Stay focused.

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Obama’s Immigration Speech: 16 Media Training Lessons

November 20th, 2014
  1. Obama cited border security achievements. Lesson: Outline achievements before proposing controversial ideas.
  2. Obama discussed business leaders. Lesson: Identify target audiences and attempt to win their support.
  3. Obama talked about his deportation efforts. Lesson: Address your critics. Again, explain achievements.
  4. Obama talked about illegal immigrants worshiping at churches. Lesson: Humanize your controversial issues.
  5. Obama mentioned George Bush’s point of view. Lesson: Find common ground with someone critics might relate to.
  6. Obama mentioned term “amnesty.” Lesson: Face head on terms that critics use to characterize an issue.
  7. Obama addressed critics questioning his authority. Lesson: Again, don’t ignore your critics. Address them.
  8. Obama stated “Pass a bill.” Lesson: Determine short, snappy sound bites media will gravitate to.
  9. Obama said single issue shouldn’t create gridlock. Lesson: Anticipate and address future problems.
  10. Obama mentioned concern of immigrants taking jobs, hurting middle class. Lesson: Don’t ignore critics.
  11. Obama talked of immigrants picking fruit, making beds. Lesson: Humanize topics for media. Paint pictures.
  12. Obama talked about ripping children from parents’ arms. Lesson: Tap into an issue’s emotions.
  13. Obama talked of immigrants leaving America and starting businesses elsewhere. Lesson: Explain why you’re offering solutions.
  14. Obama mentioned his own children. Lesson: Executives should personalize their ideas. Don’t be robotic.
  15. Obama told story of student. Lesson: The media want to interview real people impacted, not just business leaders.
  16. Obama quoted scripture, raising moral question. Lesson: Try to connect with all potential, target audiences.

Media Training

Media Training: Uber Exec’s Twitter Apology To Reporter

November 20th, 2014

Read this BuzzFeed story to learn what led to the apology. The reporter addresses the situation in her story and explains the executive also called and emailed her.  Today’s media training lesson:  Never consider anything off the record. Just ask Mitt Romney.

Revlon’s Short & Sexy Video For “Love Is On” Campaign

November 18th, 2014
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Personalizing Your Company: GE’s Mom Video

November 17th, 2014

How well do you believe GE personalized its company with this video? Where is her mom?

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Farting CEO Uses Video To Answer Critic Of Period Ads

November 14th, 2014

If someone on social media mocked your company, would you use a video such as this to respond?

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Bono’s “Crisis Communications” Video

November 13th, 2014

Bono of U2 addresses criticism after Apple automatically put the band’s new album onto the playlists of millions of iTunes users.

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Post Office’s Employee Communications Video: Grade B

November 10th, 2014

 

The United States Postal Service posted on YouTube a video of the postmaster general’s message to employees about a cyber intrusion of the USPS network. A YouTube message states the video owner disabled playback on other websites. To watch the video, click on YouTube’s logo on the bottom right corner of the video to watch the video on YouTube itself. You can also visit YouTube and search for the United States Postal Service YouTube channel.

Our initial reaction is the postmaster general’s delivery is dry and robotic. We don’t know him, but maybe he’s a nice guy who is reserved. He sounds sincere. Other than his delivery, his actual messaging is good and we give him and his organization credit for using video to share important information. The video includes graphics with bullet points of key messages. The postmaster general explains where he and employees go from here, what they need to do and how to address customer questions. We knock an otherwise solid effort down one letter grade for a dry delivery. Grade: B

Judging Obama’s Net Neutrality Video

November 10th, 2014

We applaud President Obama for posting a video to relay his message about net neutrality. We also like how the shot composition slightly changes during the video. But we offer some recommendations. Sharing a specific story of how a lack of net neutrality can hurt a consumer would have been a strong addition. Also, adding other video related to the topic is preferable to showing the president on camera during the entire video.