Doubting Peers Will Object To Video’s Grammatical Errors

April 5th, 2015


Video ProductionSomeone reviewing a video script crossed out grammatical errors in the transcriptions of previously shot on-camera interviews. We spend a good amount of time editing out “uhs” and “you knows,” making the people we interview sound as smooth as possible. We often can’t fix grammatical errors unless people immediately correct themselves on camera, allowing us to edit out the mistakes. An employee we recently interviewed on camera pointed out he appreciates watching colleagues in videos instead of others, in this case executives and managers, who sit behind desks. Because employees in that video were the target audience, we doubt most of them will object to the grammatical errors of their peers. On The Flip Side, some grammatical errors are jarring. For example, one employee explained on camera he tries to be “the most smart.” Still, his peers would surprise us if they made a big deal about that, but we could edit out jarring errors if they stand out too much. However, we often would lose key points people were trying to make.

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  • Reporters will prominently point out your decision to stay tight-lipped.
  • Your refusal to talk will encourage reporters to cover additional stories about your company and dig deeper into its operations.
  • Reporters who may have initially approached your story objectively will turn increasingly sarcastic about your company.
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  • Reporters will track down current and former employees to gain further insight.
  • Reporters will look for additional disgruntled customers.
  • Reporters will delve into your company’s finances.
  • Reporters will move from investigating the company in general to investigating your leadership team.
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