10 More Reasons For Businesses To Post Video

February 19th, 2015

Video Production

Video Production Tip 13: What’s The Buzz?

February 12th, 2015

Watch Video Production Tip 12: If You’ve Got It, Flaunt It

January 12th, 2015

Infographic: Despicable Employee Communications

December 16th, 2014

Employee Communications

Watch Video Production Tip 11: Video Email Signatures

December 15th, 2014

Infographic: Nine Media Training Mistakes We Watched

December 7th, 2014


Media Training Tips


Our Video: Tour de Scottsdale 2014

December 4th, 2014

The Flip Side shot and edited this video.

9 Risks Of Ignoring News Media Calls

December 1st, 2014
  • Reporters will prominently point out your decision to stay tight-lipped.
  • Your refusal to talk will encourage reporters to cover additional stories about your company and dig deeper into its operations.
  • Reporters who may have initially approached your story objectively will turn increasingly sarcastic about your company.
  • Reporters will cover additional problems facing your company.
  • Reporters will track down current and former employees to gain further insight.
  • Reporters will look for additional disgruntled customers.
  • Reporters will delve into your company’s finances.
  • Reporters will move from investigating the company in general to investigating your leadership team.
  • Your company just looks bad.

Media Training


A Recipe For The Most Boring Video On Earth

November 26th, 2014

Video Production Tip #10

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Coke Posts Video To Pour Out Its Story

November 24th, 2014

Let’s drink to a cool Coke video. But one warning to anyone thinking of replicating this concept:  A video’s message can fizzle out when it relays too many messages. Stay focused.

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