Watch Video Production Tip 12: If You’ve Got It, Flaunt It

January 12th, 2015

Infographic: Despicable Employee Communications

December 16th, 2014

Employee Communications

Watch Video Production Tip 11: Video Email Signatures

December 15th, 2014

Infographic: Nine Media Training Mistakes We Watched

December 7th, 2014


Media Training Tips


Our Video: Tour de Scottsdale 2014

December 4th, 2014

The Flip Side shot and edited this video.

9 Risks Of Ignoring News Media Calls

December 1st, 2014
  • Reporters will prominently point out your decision to stay tight-lipped.
  • Your refusal to talk will encourage reporters to cover additional stories about your company and dig deeper into its operations.
  • Reporters who may have initially approached your story objectively will turn increasingly sarcastic about your company.
  • Reporters will cover additional problems facing your company.
  • Reporters will track down current and former employees to gain further insight.
  • Reporters will look for additional disgruntled customers.
  • Reporters will delve into your company’s finances.
  • Reporters will move from investigating the company in general to investigating your leadership team.
  • Your company just looks bad.

Media Training


A Recipe For The Most Boring Video On Earth

November 26th, 2014

Video Production Tip #10

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Coke Posts Video To Pour Out Its Story

November 24th, 2014

Let’s drink to a cool Coke video. But one warning to anyone thinking of replicating this concept:  A video’s message can fizzle out when it relays too many messages. Stay focused.

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Obama’s Immigration Speech: 16 Media Training Lessons

November 20th, 2014
  1. Obama cited border security achievements. Lesson: Outline achievements before proposing controversial ideas.
  2. Obama discussed business leaders. Lesson: Identify target audiences and attempt to win their support.
  3. Obama talked about his deportation efforts. Lesson: Address your critics. Again, explain achievements.
  4. Obama talked about illegal immigrants worshiping at churches. Lesson: Humanize your controversial issues.
  5. Obama mentioned George Bush’s point of view. Lesson: Find common ground with someone critics might relate to.
  6. Obama mentioned term “amnesty.” Lesson: Face head on terms that critics use to characterize an issue.
  7. Obama addressed critics questioning his authority. Lesson: Again, don’t ignore your critics. Address them.
  8. Obama stated “Pass a bill.” Lesson: Determine short, snappy sound bites media will gravitate to.
  9. Obama said single issue shouldn’t create gridlock. Lesson: Anticipate and address future problems.
  10. Obama mentioned concern of immigrants taking jobs, hurting middle class. Lesson: Don’t ignore critics.
  11. Obama talked of immigrants picking fruit, making beds. Lesson: Humanize topics for media. Paint pictures.
  12. Obama talked about ripping children from parents’ arms. Lesson: Tap into an issue’s emotions.
  13. Obama talked of immigrants leaving America and starting businesses elsewhere. Lesson: Explain why you’re offering solutions.
  14. Obama mentioned his own children. Lesson: Executives should personalize their ideas. Don’t be robotic.
  15. Obama told story of student. Lesson: The media want to interview real people impacted, not just business leaders.
  16. Obama quoted scripture, raising moral question. Lesson: Try to connect with all potential, target audiences.

Media Training

Media Training: Uber Exec’s Twitter Apology To Reporter

November 20th, 2014

Read this BuzzFeed story to learn what led to the apology. The reporter addresses the situation in her story and explains the executive also called and emailed her.  Today’s media training lesson:  Never consider anything off the record. Just ask Mitt Romney.