Holiday Smiles: Scottsdale Kids’ Dentist Providing Free Services Friday, Part Of $30,000 In Free Service This YearDecember 2nd, 2013
By Victoria Rosenblum, The Flip Side Communications
The holiday season is here and people are doing their part to give back to their communities. Pediatric dentist Dr. Lee Weinstein is no exception. This is the sixth year Dr. Weinstein has offered a free day of service for those who cannot afford pediatric dental care.
“It’s time to give back to the community,” said Dr. Weinstein who is the dental director for Arizona’s Medicaid program. “What goes around comes around.”
Dental Associates For Kids Only offers a free day once a quarter and helps 20 to 60 kids per session. The free day of service caters to children who have not been to the dentist in the last year and have no insurance. During the practice’s last free day, Dr. Weinstein received about 120 phone calls from interested families.
“There are plenty of people who unfortunately need the help and are unable to get it,” said Dr. Weinstein.
Dr. Weinstein and the rest of the Dental Associates For Kids Only team give away about $30,000 in free dental care each year. That saves each child about $140 per visit.
The next free day is 8am to 5pm December 6, 2013 and is first come first serve.
“You spruce up your house during the holidays.” said Dr. Weinstein. “You should spruce up your smile for the holidays, too.”
This video does not encourage us to visit a store for Black Friday sales. Did the company offering discounts put in place plans to ensure customers take advantage of such opportunities in an orderly fashion? If so, what happened? Do you want your brand portrayed this way to the public? News flash: Smartphones shoot video. If situations get out of hand, someone on the outside will see it.
As a television reporter, I saw my share of microphone mishaps. Someone I was interviewing outside once walked into a building wearing our wireless microphone. We heard him tell someone we were wasting his time. Another time I was logging video. The video recorded a moment when I was sitting in a vehicle and the subject of our interview stood outside wearing a wireless mic. The camera recorded audio of him softly telling someone I seemed like a “prick.” The following example of forgetting to turn off a microphone happens more often than most of us would like to hear. At least this example made people laugh. The other possibility is making people really mad. With smartphones also acting as recording devices, staying alert of microphones when working with the media is more important than ever before.
“That’s a really tough question,” she said on camera. “Move on to another one.”
Later, she asked her co-worker who was asking the questions, “What are you trying to get at?”
“Is that what you wanted,” she said deeper into the interview. “I didn’t know what you were trying to ask.”
You might expect, to an extent, these types of interactions between reporters and the people they interview. Most journalists do not share their questions before interviews. But the above conversation is between two co-workers working on a video for their organization.
We always offer to conduct the interviews for a business video. Most clients take us up on this offer after we meet with them and better understand their key messages. But some clients are more comfortable conducting the interviews themselves. This is fine except for a few pitfalls we are witnessing and one of those is a lack of communication between the interviewer and interviewee before standing in front of the camera.
We understand co-workers are pressed for time and do not always enjoy the luxury of preparing for such projects ahead of time. But discussing the questions and deciding on the most effective answers should occur before the camera is looking you in the face. You are otherwise wasting time and fumbling through answers that could have been more engaging. Also consider many people inherently feel uncomfortable before a camera and feeling unprepared or unsure of the answers takes that level of insecurity to the next level.
Business videos are not ambush interviews. Meet ahead of time to discuss the questions and answers. This recommendation seems simple, but schedules are not simple and we too often see people planning out sound bite strategies while the camera and lights hover over them.
This is the first in a series of blog posts about common blunders leaders make that send a message of being unavailable to employees.
Blunder No. 1: Not returning messages. Yes, we know you get tons of email messages and voicemails everyday, but it’s still not an excuse to let an employee’s email or voicemail go unanswered. It might seem like a no-brainer, but unfortunately, it’s reality. Many leaders talk about the importance of engagement but often overlook some of the basics like simply responding to messages. Not answering messages unintentionally sends a message that you are not available to your employees. Don’t have time to read an employee’s lengthy email or look into their request? Then a quick acknowledgement is fine. Just let your employees know you appreciate they took the time to contact you and let them know you will get back to them soon. Set a reminder to make sure you follow up and follow through.
With countless texts, emails, Tweets and posts vying for people’s attention, it’s easy to feel overwhelmed and do nothing. We’ve seen an uptick in people not responding to messages on both the personal and work related fronts. And it continues to get worse. Not every message warrants a response, but we continually scratch our heads in bewilderment when some of our own emails or voicemails we send go unacknowledged.
Leaders: Ask yourselves what message you are sending to employees when you do not acknowledge their emails or voicemails. What assumptions might they make if they do not hear back from you? What does it say about your company culture if this is the norm? How might this behavior impact engagement?
Stay tuned for more blunders …
The title of this blog was inspired by Genesis’ song “No Reply At All.”