Your Personal Journalist … For Media And Public Relations
Media relations is mostly about relationships not news releases. Keith’s more than 20 years of relationships with journalists, many former co-workers and close personal friends, give him a vital advantage. And this helps open doors for businesses. He continues to build his network with new connections, increasing his access and influence. He knows what reporters, producers, anchors and editors seek in story ideas. He has spent most of his professional life as part of daily discussions inside newsrooms on what stories to cover. During that time, one of his priorities was taking countless pitches from businesses and helping transform their ideas into legitimate news stories.
Our goal is to employ a well-conceived plan to build your reach and credibility by pursuing news stories instead of expensive ads for your company. We establish you as an industry expert, making sure your business is relevant to media for the long term. By capitalizing on Keith’s experience as a reporter, we help businesses develop newsworthy story ideas from scratch. Our strategy also involves seizing the moment and reacting rapidly to breaking news that allows your business to play an influential role. Media relations is not a strategy that always offers an immediate spark for business. Consider this a rollout strategy to judge over time. And Keith’s experience, clout with reporters, recent seat within the inner circle of journalism and firsthand understanding of newsroom decision-making give us a competitive edge.
Keith develops media strategies with his wife Loren, who brings to the team a background of both public relations and employee communications. This combination keeps her attuned to both the external and internal needs of companies when communicating with media. Her experience is tied to businesses with household names.
At Edelman Public Relations Worldwide, Loren created and implemented national public relations programs for KFC, Honeywell, Snapple and PetSmart. She didn’t take the traditional approach to public relations, finding innovative ways to connect with consumers while garnering national (USA Today, CNN, Parade Magazine) and local media attention. Loren also didn’t follow the conventional norm to publicity, taking a grassroots approach to help her clients build connections within their communities, seeking out smaller organizations to spread their messages.
• She conducted guerilla marketing outside David Letterman’s studio, the Democratic National Convention and the Emmys.
• As part of a KFC program, she worked with and wrote a speech for Olympia Dukakis to celebrate the achievements of older Americans.
• For KFC, she helped organize a world-record-breaking event involving the world’s largest pot pie.
• She secured a partnership between KFC and Hallmark Cards for a national greeting card contest for kids.
• At Delta Dental Plan of Arizona, Loren chaired the Healthy Smiles Partnership, a public/private endeavor between Delta Dental, the Phoenix Coyotes, the City of Phoenix and the Department of Oral Health to raise awareness of oral health for kids, leading its public relations efforts in Arizona.