Your One-Two Punch For Public Relations

Media outlets that have covered our clients include:

NBC Nightly News, NBC’s TODAY, CBS Morning News, CNN, The New York Times, USA Today, ESPN, Canada AM, The Boston Globe, Arizona Republic, Phoenix Business Journal, New York’s WFAN Sports Radio, Radio Boston (NPR), KTAR Radio and ABC, CBS, FOX and NBC television affiliates.

Public Relations

Media Relations and Public Relations

 

Keith and Loren combine their news and PR backgrounds to:

  • Develop story angles
  • Pitch industry and mainstream media
  • Monitor and respond to breaking news and trending topics
  • Conduct media training
  • Handle crisis communications
  • Serve as spokespeople
  • Produce videos that share stories
  • Build online newsrooms
  • Write and develop communications
  • Blog
  • Build social media content, monitor conversations and develop answers
  • Engage in real-time marketing
  • Secure partnerships and speaking opportunities
  • Come up with crazy ideas

Media relations is mostly about relationships not news releases. Keith has more than 20 years of relationships with journalists, many former co-workers and close personal friends. He knows what reporters, producers, anchors and editors want. He spent most of his professional life as part of daily discussions inside newsrooms about what stories to cover. One of his priorities was taking pitches from businesses and helping transform their ideas into legitimate news stories. This is one way we open doors for businesses.

Media relations is not a strategy that always offers an immediate spark for business. Consider this a rollout strategy to judge over time. Keith’s experience, clout with reporters, recent seat within the inner circle of journalism and firsthand understanding of newsroom decision-making give us a competitive edge.

Loren brings to the team a background of both public relations and employee communications. This combination keeps her attuned to both the external and internal needs of companies when communicating with media. Her experience is tied to businesses with household names.

Media And Public RelationsAt Edelman Public Relations Worldwide, Loren created and implemented national public relations programs for KFC, Honeywell, Snapple and PetSmart. She didn’t take the traditional approach to public relations, finding innovative ways to connect with consumers while garnering national (USA Today, CNN, Parade Magazine) and local media attention. Loren also didn’t follow the conventional norm to publicity, taking a grassroots approach to help her clients build connections within their communities, seeking out smaller organizations to spread their messages.

• She conducted guerilla marketing outside David Letterman’s studio, the Democratic National Convention and the Emmys.

• As part of a KFC program, she worked with and wrote a speech for Olympia Dukakis to celebrate the achievements of older Americans.

• For KFC, she helped organize a world-record-breaking event involving the world’s largest pot pie.

• She secured a partnership between KFC and Hallmark Cards for a national greeting card contest for kids.

• At Delta Dental Plan of Arizona, Loren chaired the Healthy Smiles Partnership, a public/private endeavor between Delta Dental, the Phoenix Coyotes, the City of Phoenix and the Department of Oral Health to raise awareness of oral health for kids, leading its public relations efforts in Arizona.

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