Starbucks announced its holiday drinks are back and that it’s giving customers a red collectible holiday cup when they order holiday drinks. “This year’s cup will warm your heart as well as your hands, with a festive design that evokes a cozy holiday sweater,” Starbucks’ website states. Starbucks’ holiday cups, and the company’s emotional […]
14 Tips From Starbucks’ Red Collectible Holiday Cups Read More »
One approach I took was to use an avatar (or cartoon character) as a champion or change agent along the journey. In this case, the avatar represented the target audience undergoing the change. We gave him a name, his own email address and phone extension with an outgoing voicemail message. The email address and phone extension were outlets to send emails and voicemails and capture feedback and questions.
Employee Communications: Using Cartoon Characters Read More »
A furrowed brow might say, “Don’t talk to me.” A faint “hi” or even lack of acknowledgement in the hallway might translate into, “I’m disappointed in your performance.”
Employee Communications: Let Me Hear Your Body Talk Read More »
Imagine the challenges healthcare companies face when trying to share in short, interesting sound bites their complex stories.
What I Learned From Media Training With A Healthcare Company Read More »
Whether you’re communicating a new company program or marketing a new product, someone from your target audience can provide invaluable feedback before they see the final email or the shiny new brochure along with everyone else.
Why you should beta test your communications Read More »
Everybody seems to be trying to get Facebook fans. But do these followers actually represent true fans? Or are they just your everyday friends? People give away prizes and free stuff just to boost their numbers. Hey, I want to get to 300 fans and give away something to my new groupies! I’m guilty, too,
Faking It With Facebook Read More »
Greetings and salutations from The Flip Side Communications!!!!!! When you email pitches to journalists, try to immediately grab their attention. One way is to make the email personal. Some PR pros already know my husband, Keith. Others take the time to find out his name ahead of time. Emails often start “Dear Keith, Hi Keith” or
Pitches To Ditch: Don’t say Hi ya! to my husband! Read More »
A reporter was working a story the other day about a small internet business. And he put a face on the story by interviewing one of the company’s customers. Before the on-camera interview began, he asked the customer how she came to use the company’s service. Based on her answer, the reporter gathered she knows
Small Business Communication: Don’t pitch friends to media Read More »
The media is coming! The media is coming! Now that it seems you’ve persuaded a reporter to come cover your product, who is facing the camera? In most cases, at least one interview is already set. Otherwise the reporter might be heading elsewhere. But if you don’t game plan further, the game can get away
How many interviews should you offer a reporter? Read More »
Now that benefits open enrollment is coming up, benefits communications are top-of-mind for lots of companies. But communicating about benefits shouldn’t be a once a year deal. Too often, companies treat benefits like a dirty little secret. It’s an icky topic that no one dares talk about because let’s face it. Benefits can be complicated
Death, Taxes and Open Enrollment Read More »
