Posts Tagged ‘Arizona’

10 Questions To Protect Privacy When Shooting Video

Tuesday, May 14th, 2013
crisis-response-network-2013-04-26-at-13-14-29

In this picture, I’m shooting video for Crisis Response Network of Southern Arizona. One of our important responsibilities was to build an engaging video without unintentionally identifying anyone turning to the center for help due to a crisis. Businesses and organizations are full of private and proprietary information they wouldn’t want the public to see. Ask yourself these questions:

  1. Can viewers identify people in the background who are not part of the video?
  2. Can viewers read information on computer screens in the video?
  3. Can viewers read paperwork on desks or hanging on walls?
  4. Is it OK for viewers to recognize other employees in the background who are not the main focus of the video?
  5. Does audio of employees at their desks or on the phone include any information (names, numbers, addresses) that would identify people or organizations?
  6. Does any of the video show telephones that might display caller id and someone’s telephone number?
  7. Does the video show any license plate numbers?
  8. Does any “file” video inadvertently link outside organizations to this video?
  9. Does the video show any areas of the facility that the organization would not want the public to see?
  10. Did you ask someone to double check the video in case you missed any of the above concerns?

I’m Speaking About Using Video To Market Your Business

Friday, January 18th, 2013

 

Click here for details.

 

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Public Relations: Talking Teeth And Sharing Some Wisdom

Thursday, December 6th, 2012

Public Relations:  Talking Teeth And Sharing Wisdom

Scottsdale pediatric dentist Dr. Lee Weinstein, the dental director of Arizona’s Medicaid program, spoke in a small room with young adults at Jewish Family and Children’s Service. At first, I wasn’t sure the conversation would lead to much. Some of those at the table made it clear dentists do not conjure up positive experiences. One young woman, the mother of a six-month-old, even described scary sounds of a dentist’s office. But the more everyone talked, the more a door opened. Some listened in surprise as Dr. Weinstein explained just how early parents should start caring for an infant’s teeth. Questions followed about wisdom teeth, Medicaid, jobs available in a dentist’s office and the safety of traveling to Mexico for dental work.

Dr. Weinstein invited everyone to see his office by showing them a video of him at work with patients. Before an hour had passed, I got the sense the meeting offered, at a minimum, a shared insight of each other’s different worlds. This was especially true when Dr. Weinstein told the young mother it is essential she find a pediatrician and challenged her in a friendly way to do so by Christmas. There was even a broader conversation about how, in every day life, asking careful questions of others is key when making important family decisions. Everyone even found a way to laugh when someone asked him, “What are you?” Some noticed Dr. Weinstein’s East Coast accent and found it fascinating.

Back To School! Speaking To Arizona State University Students About Branding And Marketing With Video

Monday, November 26th, 2012

Back To School! Speaking To Arizona State University Students About Branding And Marketing With Video

Back To School! Speaking To Arizona State University Students About Branding And Marketing With Video

Back To School! Speaking To Arizona State University Students About Branding And Marketing With Video

Media Training And Politics: Did Biden Do What Obama Should Have Done?

Friday, October 12th, 2012

Our guest blogger is Duncan Matheson, President and co-founder of BissettMatheson Communications in New Brunswick, Canada. Here’s what he has to share after reading our blog on media training and the vice presidential debate. This originally appeared at http://bissettmatheson.com/en/blog/

Media Training And Politics:  Did Biden Do What Obama Should Have Done?I mentioned in my last blog that I’m quite into the US election, and by extension, the debates. I must say that I was much more satisfied with the vice-presidential debate last night than I was with that awful performance by President Obama last week.

Joe Biden, I thought, did what Obama should have done – challenged his opponent at every opportunity, acted as on-the-spot fact checker when needed, reminded viewers of the 47% video, and generally came across as genuine and with solid messages, presented in a credible way.

But politics aside, there are lessons to be learned from both Biden’s and Ryan’s performances for anyone who ever needs to promote their business.

In his blog The Flip Side, Arizona communications consultant Keith Yaskin lists what he sees as these lessons.  I think his assessment is bang on, so I’m pleased to share it here.

  • Biden made crisp, key points on Libya. Businesses must do the same on the topics important to them.
  • Biden spoke with passion and used his hands.
  • Ryan made it personal early on by bringing up Scranton, Pennsylvania.
  • Biden told a personal story. Businesses should tell their personal stories.
  • Ryan told stories about his family. Business executives should not fear sharing personal stories to make a point.
  • Biden used the letters CBO. Executives: Don’t use lingo that many people in the audience won’t understand.
  • Both should have been more careful about facial expressions. Media love to show facial expressions which could have unspoken meanings.
  • Ryan told a story about someone he met in the military. Again, the media like to hear personal stories.
  • Both men got too detailed about Afghanistan. Afghanistan is very important, but too many details can lead to losing your audience. Concentrate on your headlines.
  • Biden says “he’s talking about my mother and father.” That’s how you take complicated issues and make them personal.

Those points complements of Scottsdale, Arizona communications consultant Keith Yaskin. It’s a good list.

But it wasn’t all good examples. When Biden pushed Ryan to identify specifically what loopholes his government would eliminate to afford the tax breaks he and Romney were promising, as has been the case throughout the whole campaign, Ryan dodged the question.

People see through that kind of thing. If you are a business owner, don’t do that. It will hurt your credibility.

Public Relations: AAA Impresses By Showing Us Some Equipment

Wednesday, September 19th, 2012

Public Relations:  AAA Impresses By Showing Us Some Equipment I was ready to try a new auto shop. A few years ago, a TV assignment took me to a AAA Auto Repair shop. I’m not referring to a shop “approved” by AAA. I’m talking about a series of auto shops owned by AAA.

This concept intrigued me. If one of AAA’s responsibilities is to help steer us toward honest mechanics, I assume honesty would be in its highest gear at a shop owned directly by AAA.

I hadn’t taken my car to one of these shops. None of the locations was conveniently close until a new one recently opened.

After an oil change at the new shop, a AAA Arizona service advisor named Dave recommended I consider soon replacing the car’s timing belt. I had a choice:  Do I play macho man and pretend to understand the mechanics of a timing belt? Or do I play reporter, acknowledge to myself that the concept of understanding cars skipped a generation and ask lots of questions? I decided to play reporter.

Due to a timing belt’s location, Dave couldn’t show me my car’s timing belt. However he took me across the lobby and showed me a model of an engine’s timing belt. I don’t recall, without requesting, someone before at an auto shop pulling me off to the side to show me a visual. Then he led me outside to another vehicle where someone had already removed parts allowing me to see a timing belt and how it works.

How many times have mechanics used their hands and words to try to describe car parts we would better understand by conducting a Wikipedia search? Dave went out of his way to help me understand a timing belt.

The cynical side of you may wonder why I’m going out of my way to praise an auto shop. AAA is not one of our clients. But cars are a big part of our lives especially when they are not working properly. I’ve conducted much research over the years trying to determine honest and qualified alternatives to dealerships. And when someone like Dave and AAA make a first good impression, I like to share this information.

Plus, any business, from a public relations point of view, can learn how small steps such as Dave’s can help you on the road to further success. A little extra effort can help secure a customer a longer time.

Shooting Video Rain Or Shine

Tuesday, September 11th, 2012

A few rain drops did not stop us from shooting video in unusually cool Arizona temperatures. The umbrella is not for me. It is to protect the camera … of course.

Shooting Video Rain Or Shine

Shooting Video Rain Or Shine

Response To Our Blog On Media Training And Bill Clinton’s Speech

Thursday, September 6th, 2012

Response To Our Blog On Media Training And Bill Clinton's Speech

Our guest blogger is Duncan Matheson, President and co-founder of BissettMatheson Communications in New Brunswick, Canada. Here’s what he has to share after reading our blog on media training and former President Bill Clinton’s speech at the Democratic National Convention. This originally appeared at http://bissettmatheson.com/en/blog/

I like speeches. Before I started writing them, I spent 20 years covering them as a reporter, and while many were great, some were dogs but the majority was mediocre. And despite all those times I was bored out of my gourd wishing to god the speaker would shut up, and even mediocre ones can do that, somewhere along the line I developed a fascination with speeches and how they were constructed and delivered.

I read books on speeches, I deconstruct speeches, I listen to speeches in a pretty weird way – I watch for the cadence, the alliteration, the pacing, how the stories are woven together, the optimism, the hope, whether the speaker is grabbing and holding the audience, the emotional ups and downs, how the key messages are resonating, the tone, and I look for what the audience is probably walking away with. In short, I’m pretty geeky when it comes to speeches.

So last night, sitting back in the lazyboy watching Bill Clinton at the Democratic National Convention, I couldn’t help but marvel. I knew he was good, but I have never seen anybody deliver a speech with such mastery.

I am tempted to go on about why I found it so good but that would be redundant with so much that has already been written about it.

So instead, I want to offer a guest blog – not because I entirely agree with it because I don’t, but he does offer a good lesson that can be taken from Clinton’s speech. I will offer my take afterwards. Here then is Keith Yaskin, a media consultant in Scottsdale, Arizona:

http://www.theflipsidecommunications.com/2012/09/media-training-bill-clinton-shows-businesses-why-they-must-address-their-critics/

Here’s my take. In this example, he’s absolutely right. Bill Clinton hit head-on the major criticisms of the Obama presidency, and he did it with a master’s stroke. In this case it was absolutely the right thing to do.

Such is not always the case. There is a downside to answering your critics. For one thing it can detract from your own agenda. For another it draws more attention to the criticism.

The better strategy is to objectively weigh the criticisms and decide whether there is more to be gained or lost by going there. If the criticism is the proverbial elephant in the room and it is the distraction, as was the case with Obama and how he handled the economy, then yes, you best deal with it.

But that’s not always the case.

Media Relations: My Mission To Mars

Sunday, August 5th, 2012

Media Relations:  My Mission To MarsWatching NASA’s live coverage of Curiosity’s landing on Mars brought me back to my own mission regarding the Red Planet.

In 2007, I traveled to Florida to cover the launch of the Phoenix Mars Lander. The University of Arizona was in charge of the mission and the school was the first public university to lead a mission to Mars. The following May, I went to Jet Propulsion Laboratory (JPL) in Pasadena to cover the landing. I remember seeing journalists from the BBC and Irish TV. On a wet, chilly day, a model of the Phoenix Mars Lander sat under a big white tent.

The statistics mesmerized me. The spacecraft was supposed to get up to 12,700 miles an hour, then JPL had seven minutes to slow it down to zero. There were no second chances.

The questions were gigantic:  Can anything live on Mars?

The University of Arizona reached out to the Red Planet. But I remember concerns that aiming for Mars might change because of the budget. Scientists worried if the flow of Mars money slowed, it could devastate the jobs and economy related to space exploration.

I also remember hearing some similar phrases I heard during Curiosity’s landing. “7 minutes of terror” and “the spacecraft is feeling the pull of Martian gravity.” In fact, some of the moments seemed so similar, I didn’t feel as amazed as others by the concept of landing a machine on Mars or seeing its first pictures. But nevertheless, I ensured I saw this landing, too.

Every newsroom probably includes at least one person who feels obligated to question every decision. I remember that particular person questioning why our newsroom invested time and money in sending me and others to cover the launch and landing. But of the countless TV stories I covered, my journey from Tucson to Florida to Pasadena involved a series of stories that certainly stand out from the rest. And if you watched NASA’s live feed on Curiosity or followed the Tweets commenting on her every move, space exploration simply fascinates us as we stretch to the outskirts of existence.

The Phoenix Mars Lander was considered a stepping stone toward future missions. And now here we are … four years later … still curious.

For Me, Football Is A Season Of Social Media

Saturday, August 4th, 2012

For Me, Football Is A Season Of Social MediaThis time of year, I often see Tweets and TV commercials hailing the new football season as if it is an annual religious experience. Many fans simply appreciate the Xs and Os of the game, while others fool themselves into believing their favorite cast of characters will find the perfect combination to reach the Super Bowl. Most fanatics, even in early August, can devise a calculation of what-ifs that convince them a Super Bowl run is realistic. How silly this is considering even when last season’s NFL playoffs began, I heard few people pick the Giants as the obvious team to hoist the trophy.

I once was a football fool until I grew up. I am a former Miami Dolphins season ticket holder, a fan in their corner the last 30 seasons. (That’s me in high school, not to be confused with my dog Molly, an obvious fan.) And I say with disappointment that eight victories this season will pleasantly surprise me. A football fool would instead argue that players in their mid-30s will recapture past glory or a rookie quarterback will grab lightning. But chances are the Hollywood underdog story will not unfold on the field.

I still approach football with excitement because fans find interest in even a mediocre product. But the days of For Me, Football Is A Season Of Social Mediapassing a stack of money over to Sunday Ticket are over. For me, Twitter notifications from South Florida sports writers are an economically responsible way of following my favorite team. I still haven’t persuaded myself to buy a ticket to watch the Dolphins in their visit here in the desert. I enjoyed attending their last trip to Arizona, but my end-zone seats left me spending most the game attempting to determine the line of scrimmage.

But I really fear for my friend the Bears fan. After his team traded for our Pro Bowl wide receiver, he legitimately believes his team has put the pieces in place for another Super Bowl shuffle. For his sake, I hope he’s right considering the Cubs, which he insists will be good soon. But countless other teams also potentially have pieces in place and their fans also are texting about a clear path to the promised land.

So all hail football season! For most of you, the season will shockingly end in disappointment. Enjoy the honeymoon of disillusion. There’s nothing wrong with living a football fairy tale. But don’t hate me for learning my lesson. I’ve come to understand enjoying the game is as much about the personalities and the story lines than it is about winning. My Sundays won’t glue me to a TV set, but my phone will be all-abuzz will bings and dings of updates. Call this my virtual reality. And if the Fins eek out more than eight wins, I’ll try to be the first to Tweet it.