I sat in a networking meeting where business leaders went around the room sharing their primary goals. When it was my turn to talk strategic communications, I said bluntly, “Our objective is to make more money.” The room laughed. In public, many organizations say the same thing under layers of more polished language. They talk […]
Smart Strategic Communications Should Start With Dollars Read More »
Lindy describes herself as a struggling mom and her household’s only breadwinner. “I didn’t know how I was going to get my girls in daycare,” she explained. A coworker told her that her employer offers a program that helps parents afford daycare and pay for much of it. Lindy applied and received a list of
A Job Flys In To Help Provide Parents Childcare Read More »
At a high level, creating animated videos can include discussions about on-screen text, voiceovers, background music and corresponding scenes. However, before leadership reviews the animation for approval, ask the following more detailed questions. Is company branding in the animation correct? How does the logo look and where is it positioned throughout the video? Does the
Are Your Animated Videos Drawing Up These Mistakes? Read More »
Work out loud. Take your target audiences along for the ride on social media and in news stories. Sharing fun behind-the-scenes on a project can be a fun way to ensure your company’s personality shines through. Think of analogies that explain your projects. For example, we work with a client who likened their work to
MacGyvering A Commercial Real Estate Story Idea Read More »
On video shoots, we meet people all the time. But sometimes, animals we meet on shoots make the best subjects.
Animals Strike Curious Poses Read More »
Not all video shoot locations provide the built-in look of a Hollywood set. In the example below, we added six of our lights to a mostly empty space and strategically composed the shot to create a more interesting look. The name of the game is subtlety. Add splashes of light to walls and floors. Make
Transforming Empty Spaces With Light Read More »
I spent the summer prior to ninth grade with my best friend Todd at his grandparents’ home in North Carolina. The same summer, I received my first camera as a birthday gift. The wilderness was our playground, a setting I enjoyed but one that Todd truly cherished. One day, we set up camp, which for
Camping Season Is Not Here For Me Read More »
This epic chapter in the cinematic Canineverse pits two great icons in household history against one another – man’s best friend vs the mighty robotic vacuum with humanity caught in the balance.
Video Of The Day: Dog vs Vacuum Read More »
During a perfectly productive workday, snow started to fall in Scottsdale. I peered though a window to barely decipher a few flakes falling against the horizon. However, more snow began to drop and dance wildly in the wind. The family rushed outside followed by our two young Yellow Labradors, who sensed a sudden surge of
Snow Stops Work In Its Tracks and Rightfully So Read More »
If your organization is considering adding motion graphics or animated illustrations to complement your mix of video production content, first consider the possibilities. Here is an example of motion graphics. Here is an example of an animated illustration. What works best for a particular project? The answer often is very subjective when crafting a story
Motion Graphics and Animated Illustrations – How To Get Graphic With Video Production Read More »
