Posts Tagged ‘Arizona’

Some Of The Silliest Stories I Covered In TV News

Thursday, August 1st, 2013

A neighborhood invaded by unwanted chickens on the loose

Women getting drunk by using tampons soaked in alcohol

A woman cleaning houses topless

A proud adult movie actor complaining that Viagra evened the playing field

Farmers worrying the government might tax them for cows passing gas

A search for a family’s large, lost lizard

Dressing up in a tuxedo and covering an Oscars party at a college

Airing two stories in one night about the fact it did NOT snow as predicted

Visiting a Nevada brothel to investigate whether Arizona should legalize such businesses to collect more taxes

Spending a day at a mall to demonstrate how much free stuff shoppers could get, which included getting my ear pierced at no charge

Our Video For The BBB About A Moving Company

Sunday, July 28th, 2013
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Applaud Cheerios For Showing Family Few Others Will

Tuesday, July 23rd, 2013

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Yes, we took notice of the Cheerios commercial showing a white mom and an African American dad. We took notice because how many companies are willing to show interracial couples in their commercials? And why not? Look around. Couples whose faces do not look alike are part of America’s fabric. Look no further than our president. Look no further than my brother-in-law and sister-in-law.

But Cheerios still had to fend off people leaving shameful comments. (Notice comments are disabled for the video unlike other Cheerios commercials on YouTube.) And, according to a report, kids don’t understand why people would write such shameful words.

I grew up in a South Florida elementary school where most of my classmates were African American or Hispanic. Few of us cared about our different colors. We were so young, no misguided adults had time to teach us to dwell on such differences. By contrast, I attended an almost all-white high school where classmates sometimes discussed minority-related issues as if writing a thesis. In other words, they had no significant relationships with people of color.

So I don’t blame kids for wondering what the heck is wrong with some adults. This is one situation where a company should not worry about offending a portion of its audience. If part of its audience can’t accept parents whose faces are of different colors, a company need not worry too much about such customers.

We applaud Cheerios for showing a family few others will. But it’s sad if showing a white mom and African American dad is still considered a risk.

Public Relations: Is This AT&T Letter A Good Call?

Wednesday, July 10th, 2013

We opened an envelope displaying nothing more than an address and AT&T’s logo. We were initially wary. Some companies send such envelopes, hoping their lack of information will increase the chances of people opening them. Also, we recently read that some cell phone companies are trying to quietly raise revenue with new fees. Most likely, we assumed, the letter would promote services.

The letter’s first line states, “I’m Vicki Martin, the Vice President and General Manager for AT&T in the Arizona and New Mexico area.” Beginning the letter this way was refreshing. Most big businesses don’t even try to take a personal approach.

The letter’s purpose is to let us know “what we’re doing” and “how we’re contributing to the community.” Seeing a company write in plain English also is refreshing.

The letter goes on to explain how AT&T is helping promote education, uphold human rights, protect the environment and prevent the dangers of texting and driving. The letter does not end with a catch. You know how some managers deliver compliments to employees simply as a bridge to deliver unfavorable requests?

Cynics might argue AT&T is up to something. They will assume the company is attempting to deflect negative impressions and will scoff at the idea that simply printing Vicki’s name on a piece of paper makes it personal. We also can’t verify the extent of the efforts the company outlined in the letter.

But this letter is still one step ahead of many other businesses. And moving companies from robotic to personal communications takes one long step at a time. Instead of constantly criticizing, the public must find moments, when appropriate, to applaud big business’ approach to building customer relationships. For this letter, we say good call AT&T.

The Flip Side Searches For An Intern

Wednesday, June 5th, 2013

The Flip Side Communications LLC is a Scottsdale media company offering professional video, media/public relations, media training and employee communications. Keith and Loren Yaskin own The Flip Side. Keith was a TV reporter for 17 years, primarily as an investigative journalist. He won three Emmys and three first place Associated Press Awards. The AP once named him Arizona’s TV Reporter of the Year. He graduated from Northwestern University’s Medill School of Journalism, where he received the Gary Cummings Memorial Award as the top broadcast student. Loren specialized in marketing and public relations at Edelman Public Relations and Delta Dental of Arizona. She was an internal communications consultant at The Vanguard Group and an employee communications manager at PetSmart. Loren also graduated from Northwestern.

We are searching for an intern who is creative, willing to question conventional wisdom, able to come to the table with plenty of ideas, comfortable with tight deadlines and eager to learn. Strong social media skills and a willingness to come up with new concepts on how to use social media on behalf of businesses are important. We are searching for someone who wants an opportunity to go beyond the conventional internship and instead play a strong hands-on role. Responsibilities include:

  • Pitching stories to the media
  • Developing story ideas
  • Helping write blogs
  • Helping write news releases
  • Posting to social media sites
  • Monitoring social media sites and tracking industry-specific information on the Internet.
  • Identifying public relations opportunities
  • Identifying media outlets to pitch stories to
  • Tracking news events related to clients’ industries

Please send information to keith@theflipsidecommunications.com. Thank you.

WATCH THIS: Is A Call To Action Really That Critical?

Wednesday, May 29th, 2013

Keith Yaskin of The Flip Side Communications in Scottsdale, Arizona and Duncan Matheson, President and co-founder of BissettMatheson Communications in New Brunswick, Canada, discuss if a call to action is really critical.

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10 Questions To Protect Privacy When Shooting Video

Tuesday, May 14th, 2013

In this picture, I’m shooting video for Crisis Response Network of Southern Arizona. One of our important responsibilities was to build an engaging video without unintentionally identifying anyone turning to the center for help due to a crisis. Businesses and organizations are full of private and proprietary information they wouldn’t want the public to see. Ask yourself these questions:

  1. Can viewers identify people in the background who are not part of the video?
  2. Can viewers read information on computer screens in the video?
  3. Can viewers read paperwork on desks or hanging on walls?
  4. Is it OK for viewers to recognize other employees in the background who are not the main focus of the video?
  5. Does audio of employees at their desks or on the phone include any information (names, numbers, addresses) that would identify people or organizations?
  6. Does any of the video show telephones that might display caller id and someone’s telephone number?
  7. Does the video show any license plate numbers?
  8. Does any “file” video inadvertently link outside organizations to this video?
  9. Does the video show any areas of the facility that the organization would not want the public to see?
  10. Did you ask someone to double check the video in case you missed any of the above concerns?

I’m Speaking About Using Video To Market Your Business

Friday, January 18th, 2013

 

Click here for details.

 

Public Relations: Talking Teeth And Sharing Some Wisdom

Thursday, December 6th, 2012

Public Relations:  Talking Teeth And Sharing Wisdom

Scottsdale pediatric dentist Dr. Lee Weinstein, the dental director of Arizona’s Medicaid program, spoke in a small room with young adults at Jewish Family and Children’s Service. At first, I wasn’t sure the conversation would lead to much. Some of those at the table made it clear dentists do not conjure up positive experiences. One young woman, the mother of a six-month-old, even described scary sounds of a dentist’s office. But the more everyone talked, the more a door opened. Some listened in surprise as Dr. Weinstein explained just how early parents should start caring for an infant’s teeth. Questions followed about wisdom teeth, Medicaid, jobs available in a dentist’s office and the safety of traveling to Mexico for dental work.

Dr. Weinstein invited everyone to see his office by showing them a video of him at work with patients. Before an hour had passed, I got the sense the meeting offered, at a minimum, a shared insight of each other’s different worlds. This was especially true when Dr. Weinstein told the young mother it is essential she find a pediatrician and challenged her in a friendly way to do so by Christmas. There was even a broader conversation about how, in every day life, asking careful questions of others is key when making important family decisions. Everyone even found a way to laugh when someone asked him, “What are you?” Some noticed Dr. Weinstein’s East Coast accent and found it fascinating.

Back To School! Speaking To Arizona State University Students About Branding And Marketing With Video

Monday, November 26th, 2012

Back To School! Speaking To Arizona State University Students About Branding And Marketing With Video

Back To School! Speaking To Arizona State University Students About Branding And Marketing With Video

Back To School! Speaking To Arizona State University Students About Branding And Marketing With Video