When I interview someone, I focus on only a handful of questions. This incited some photographers to jokingly complain my interviews lasted less than the time they took setting up equipment. Once, a photographer considered my interview so extraordinarily short, he asked his own questions apparently for no other reason than as an attempt to extend our visit. If someone gave good sound bites from the beginning, I felt no need to ask more questions just to ask them.
This reminds me of reading many blogs, which I begin hoping are rich with useful information. What I often find is a blogger hammering home the same point over and over. Little more emerges than what seems like a high school student’s attempt to impress a teacher by offering a slew of words that in the end say so little.
It’s OK if blogs offer a small contribution of advice. And we applaud bloggers who don’t feel obligated to post a substantial amount of words simply because someone decided three paragraphs just isn’t enough.
Sometimes a good blog emerges in one paragraph. Feeling a need to flood a screen with an excess of empty and repetitive words may one day persuade readers your blog is not even worth beginning.