At a high level, creating animated videos can include discussions about on-screen text, voiceovers, background music and corresponding scenes. However, before leadership reviews the animation for approval, ask the following more detailed questions. Is company branding in the animation correct? How does the logo look and where is it positioned throughout the video? Does the […]
Are Your Animated Videos Drawing Up These Mistakes? Read More »
Starbucks announced its holiday drinks are back and that it’s giving customers a red collectible holiday cup when they order holiday drinks. “This year’s cup will warm your heart as well as your hands, with a festive design that evokes a cozy holiday sweater,” Starbucks’ website states. Starbucks’ holiday cups, and the company’s emotional
14 Tips From Starbucks’ Red Collectible Holiday Cups Read More »
My Business, a bi-monthly magazine for the National Federation of Independent Business, quoted Loren in its April/May edition. Read this article called “Wrap It Up Turn Your Wheels Into A Billboard.” After you click the link, scroll down to see the article. Check out our previous blog on this topic called “Public Relations: Don’t Be Loud,
Public Relations: Read This If You Have A Company Car Read More »
“A green screen can make your brand feel blue.”
Video: It’s too easy being green Read More »
An HR manager in a satellite office sends an email to employees about changes in building security stemming from a corporate office mandate. The tone of her email is hostile and employees feel like children being chided by a teacher. They didn’t do anything wrong but the email makes them feel that way by including
Your screaming turns me off Read More »
The job interview is the face of your employment brand to prospective employees. It can either breathe life into your brand or extinguish any sparks that attract an applicant to your company in the first place. A woman gets a call for an interview with a company where she applied for a job. She asks
Are Job Interviews Killing Your Employment Brand? Read More »
Part 3 in a series: Keith speaks to the Phoenix Public Library’s Leadership Academy participants about why if you put on way too much makeup, he may Tweet about you.
Social Media: Be a person, not a salesperson Read More »
