communications consultant

The Flip Side Searches For An Intern

[singlepic id=124 w=320 h=240 mode=web20 float=center] The Flip Side Communications LLC is a Scottsdale media company offering professional video, media/public relations, media training and employee communications. Keith and Loren Yaskin own The Flip Side. Keith was a TV reporter for 17 years, primarily as an investigative journalist. He won three Emmys and three first place […]

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Media Training And Politics: Did Biden Do What Obama Should Have Done?

Our guest blogger is Duncan Matheson, President and co-founder of BissettMatheson Communications in New Brunswick, Canada. Here’s what he has to share after reading our blog on media training and the vice presidential debate. This originally appeared at http://bissettmatheson.com/en/blog/ I mentioned in my last blog that I’m quite into the US election, and by extension, the

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How Companies Can Better Sell Themselves When Hiring Employees

Wanted: Superhero To Do It All (Tights Optional) ABC Company has a great opportunity for a superhero to join our dynamic, growing team. Responsibilities: Must be able to interface with internal and external customers in a fast-paced environment. Must be able to work alone or part of a team of other superheroes. Proven ability to

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How I used social media to sell a 15-year-old car with 173,500 miles in 35 minutes

My first new set of wheels was a forest green, 1996 Jeep Cherokee. It’s been most places I’ve been and brings up many memories. Back in a North Carolina snowfall, I once locked the keys inside when it was still running. My Dad and I drove it across country with my cat. My cat, so

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Give Bank of America public relations credit where credit is due

Bank of America mailed my friend a card. The face of the card read “Thank You.” Inside the card, the bottom half included in red print “Thank you for choosing Bank of America. We look forward to continuing to fulfill all your banking needs.” This part did not necessarily impress me. Big businesses, from insurance

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