Posts Tagged ‘correspondents’

SB1070: How The Media Faired Under A Full-Court Press Of Pressure

Monday, June 25th, 2012

SB1070:  How The Media Faired Under A Full-Court Press Of Pressure

A few months after arriving as a TV reporter in Phoenix, I was working the nightshift when the U.S. Supreme Court announced in the evening its decision on Bush v. Gore. Someone assigned me to do a newsroom live shot explaining one of the country’s biggest judicial decisions ever. I’m proud of my education, but I am not a legal scholar. I spent the first few months at the station covering crime and weather. My prior assignments there involved stories such as chasing dust storms or pointing live on TV to trees swaying in the weather. Those reports did not help prepare me for this story.

Before my live shot, I watched national correspondents discuss the ruling and read the AP wire. I needed to hear their insight to ensure I said something logical when I hit the air with my own assessment. I learned this:  The experts on the national level were even struggling to properly discern the court’s ruling on such short notice.

I once remember watching a reporter on national television fumbling through a court’s decision in her hands, trying to report its meaning before anyone gave her a chance to significantly look through it. The problem is this:  When the U.S. Supreme Court releases a landmark decision, few media outlets are going to report “The Court has released its decision. We will report that decision once we have a moment to make heads or tails of it.”  Media are eager to report the Court either upheld or struck down the law. And as the Supreme Court’s decision on Arizona’s SB 1070 again reminded us, rulings are not sports games. Decisions don’t always offer a clear winner or loser.

I followed news of the decision on Twitter:

At 7:22am, A Tweet from The Associated Press stated the court “strikes down most of the crackdown on illegal immigrants.”

At 7:26am, the Los Angeles Times referred to it as a “split decision.”

At 7:27am, the BBC Tweeted the Court “upholds some” of the law.

At 7:30am, a local reporter wrote the Court “upholds key portion …”

At 8:30am, a Tweet from The New York Times’ stated “High Court Rejects Part of Arizona Immigration Law.”

You always can quibble with wording. Tweets using words such as “strikes down” and “rejects” probably led some of the law’s critics to believe the Court agreed with them. Tweets using the words “uphold” likely led some of the law’s supporters to assume the Court agreed with them. But overall, credit these media outlets, or in some cases these individual reporters, with realizing under strict deadlines that this decision is not a slam-dunk victory for either side. I’m sure someone can find examples of poor reporting I’m unaware of. But the rush to cover other big stories in the past has left behind bad examples of making factual or misleading mistakes in a quest to make the news first.

In this case, much of the media, in how they initially portrayed the ruling, appear to have made the right decision about the decision.

What do you think of that story’s reporting? Did you see errors I didn’t?

Businesses: Use Props For The Media

Tuesday, April 17th, 2012

 

Media Training:  Use Props With The Media

 

A former co-worker called me “The King Of Props.” I often used props in my live shots. I sometimes scored. The live shot turned out well. The prop made it interesting. People complimented me. Other times, I broke the rule about moderation, forced myself to use a prop, turning it more into a distraction.

I recently watched a national news correspondent hold up a prop. Correspondents don’t often use props. I imagine some correspondents feel at their level, using a prop might appear unprofessional. The problem in this particular case:  The reporter seemed uncomfortable holding a prop. He reminded me of a bad dancer trying to pull off the latest moves on the dance floor. Something looked unnatural.

I recommend businesses use props when appearing for the media. Using props helps engage an audience. Since I graduated from college, people in broadcast journalism stressed engaging live shots and encouraged young reporters to walk and talk. In reality, few TV reporters do it regularly. So whether someone is interviewing you live or on tape, using props often separates you from others. You’re being different. The key:  Be natural. I watch reporters hold up props and remind me of the Tin Man from The Wizard Of Oz. They act robotic as if needing someone to spritz them with oil. Some people are so focused on looking good and speaking perfectly when with the media, holding a prop throws them off balance. Be comfortable or the prop backfires.

The first step is simply holding or pointing to a prop. The next step is using a prop that actually does something in the true sense of show and tell. Push a button and something happens. Pull the prop apart and reveal something inside. Put pen to paper and demonstrate something.

You can always find reasons not to try. Push the prop envelope. Try it. And that’s coming from the King Of Props.