Posts Tagged ‘customer service’

For Consumers: Two And A Half Months Of Polite Persistence Saved Us More Than $90

Monday, September 10th, 2012

For Consumers:  Polite Persistence Saved Us More Than $90

 

  • June 12:  I call a company and explain someone took the top off its equipment in our front yard by the street. The customer service representative tells me she will notify the correct department to fix the problem.
  • June 18:  I call the company back and explain no one fixed the equipment. The customer service representative tells me no one put in a work order to fix the problem. He says he put in a work order.
  • June 24:  I email someone I know at the company. I explain I noticed that after someone came out to fix the equipment, he removed one of our plants from the ground and left a lot of dirt in a riverbed of rocks nearby. I ask the company to look into the matter.
  • June 25:  My contact at the company emails, thanking me so much for bringing this to her attention.  She is so sorry the employee did not leave our property in the condition he found it. She says please accept her apology on behalf of the company. “Even if the plant did impede his work space I’m sure there was a better way to handle the situation.  I will follow-up with the appropriate departments with regard to this situation and get back to you by Wednesday. Again, thanks for giving us this opportunity to address this.”
  • June 26:  A man from the company’s claims department calls. He says he will look into the matter. He indicates the technician may have had the authority to remove the plant if it was within three feet of the equipment. I explain I’ve lived in this home many years. The plant was in the same location for years. Technicians have worked on the equipment many times over the years. None of those prior technicians removed the plant. If the claims department determines the plant was within three feet of the equipment, prior technicians obviously didn’t consider this a hard and fast rule. I understand rules are rules, but sometimes you take steps to do what’s best for everyone involved. Also, I’m not sure why the technician would have left dirt from his digging in our river rocks.
  • July 16:  My contact at the company tells me the technician says he did not remove a plant that was next to the equipment and the plant disappeared after he worked on the problem. I explain that scenario is a strange coincidence and is hard for me to believe.
  • July 17:  The claims department supervisor calls. We can’t determine with certainty who took the plant, but he agrees to resolve the issue by mailing me a check for $90, the amount a local nursery estimates it would cost to send someone to replace the plant.
  • Aug. 2:  I call the claims department supervisor, asking when I should expect to receive the check.
  • Aug. 9:  The claims supervisor calls, saying he is checking with accounting on the status of our $90 check. He thinks we should have received it by now.
  • Aug. 14:  I call the claims department supervisor, asking when I should expect to receive the check.
  • Aug. 27:  I call the claims department supervisor, asking when I should expect to receive the check. He calls back, saying someone mailed the check but no one cashed it. He either will have someone mail it again or post a $90 credit to our account.  He calls back a second time, explaining the company posted a $94.50 credit on our account.

Media Relations: Pitching Stories About “Old” People In This Day And Age

Tuesday, May 29th, 2012

Pitching Stories About "Old" People In This Day And Age

 

Some of the most influential people in my life are what younger people would describe as old. My 70-year-old Dad is the closest thing I have to a hero.

So I felt somewhat embarrassed last year when a PR Pro pitched me a story about a service assisting senior citizens. I complicated matters by asking her for interviews with the children of the senior citizens. I wanted the children to explain how the service benefitted their parents. Why did I want these interviews?

Local TV stations don’t miss opportunities to report crime committed against seniors. And I’ve covered cool stories about seniors, such as one who went sky diving to celebrate her birthday. But producers and managers also dismissed many stories about seniors because they were not “demo rich,” in the younger age range advertisers crave.

I tried to maneuver around this group thinking by arguing even younger viewers appreciate well told stories about older people. But some producers and managers eventually dismissed me with a sarcastic “everyone has a grandma” followed by a maniacal smirk.

The “demo rich” philosophy doesn’t make sense to me anyway. Baby Boomers seem to be the demographic buying a strong percentage of HD TVs, Blueray players and iPads. During a staff meeting, I once asked a general manager if we need to rethink the traditional demo-rich audience. He didn’t know and a co-worker afterward told me I asked a really dumb question. People sometimes are not willing to challenge conventional wisdom unless someone sends them a memo.

Not all media are the same. But some outlets will approach with closed minds pitches about senior citizens. Unless you wish to write off these outlets, you need to trick them into covering what are often important stories, especially about healthcare. I don’t simply recommend explaining how the story impacts younger audiences. I suggest coming to the table after already securing “younger” interviews ahead of time. Focus your pitch on the younger audience angle. If taking such steps seems silly, then simply pitch journalists who appreciate stories about seniors. But remember producers and managers sometimes don’t care what reporters think.

Meanwhile, remember this is not your great grandfather’s generation of seniors. Some, including my Mom, complain young people, especially in customer service, talk to older people as if they are “stupid.” Remember we can learn a lot from people with decades more of life experience. And based on my Dad’s ability at working his new iPad and downloading apps, the generation gap might be shrinking … at least in the demo-rich category.

Public Relations: I might soon be enjoying a $15 monthly maintenance fee

Monday, February 20th, 2012

My bank mailed me a letter. It discussed the benefits of using its cards and earning points for rewards and cash back. The letter stated “We are here to help” and how the bank strives “to provide the best products and services to meet all of your banking needs.” Toward the end, the letter read “Thank you for your business.” It includes some fine print but overall was easy for me to understand.

Did I mention the letter’s purpose was to inform me the bank is changing the terms of one of my accounts? Unless I qualify for one of the waivers, I will soon be enjoying a $15 monthly maintenance fee. I’m not sure if I can meet the waivers’ requirements especially considering some involve footnotes I’ve yet to enjoy perusing while sipping hot chocolate and snuggled up to the fireplace.

What is a maintenance fee? What is a convenience fee, another term I sometimes hear in different circumstances?

This letter reminds me of movie scenes when someone punches some poor guy in the stomach and then says “have a nice day” before walking away. This letter reminds me of a beautifully wrapped gift box full of rocks.

If I were to write this letter, I would try this approach: “Dear Valued Customer:  I know no matter how hard I try, no matter how many sweet word substitutions I find in a thesaurus, no matter how many communications specialists I run this by, you’re not going to believe this bank is hard up for money. Yes, I know you have a gazillion accounts with us, but I’m told we really need that 15 bucks a month. I myself don’t know all the circumstances. Someone simply asked me to make this appear visually appealing and sound like we’re doing you a favor. Look, if I were you, take a moment out of your day, call us, plead your case, threaten to join a credit union and maybe someone with power will let you off the hook. We appreciate your business.”

No matter whom you hire for communications help, this is a tough letter to write. But give it to me straight:  What is a maintenance fee? What is it paying for? Why are you charging me a maintenance fee now? Plead your case. Who screwed the bank, forcing it to collect this cash? What’s the real story? And at least pretend you regret this fee.

You could provide me with all that information and I still might gaze at you with my big, cynical eyes. But try me. Try harder to make me understand. I’ve been known to pay a little extra for good service. Of course, if the bank is too embarrassed or hesitates to shout out loud the reasoning behind the fee, then you’ve got another problem.

Cell phone companies have charged me activation fees. So have cable companies. When we ask about these mysterious charges, I get the impression the customer service representatives are sitting in the dark with the rest of us.

I’ll call the bank because I desperately need something to do with my time and have plenty to spare. I’ll plead my case and try to prove I really am a valued customer. If my arguments fail to persuade anyone I deserve a break, I’ll find a credit union or some other bank no matter how much time it wastes. I know. It’s only $15 dollars and the price of gas and food are at record low levels. But I’ve decided the bank’s letter wasn’t pretty enough and didn’t quite reach the literary level of Leaves of Grass.

I wonder if the bank could have saved $15 by not sending out the letters.

At some point in our lives, we are taught telling the full truth is too dicey

Monday, February 13th, 2012

Someone called me a “romantic.” It had nothing to do with Valentine’s Day.

Earlier that morning, I got into a heated exchange with someone providing me customer service. Her answers are not what bothered me most. Her lack of direct answers bothered me. I asked yes or no questions and she provided answers that did not involve yes or no. Her answers sounded more like theory or philosophy where words drift in the air and fade away without true meaning.

A while back, I sometimes posted Tweets with the hashtag #waronbs or #nomorebs. I’m talking more than politicians, who make statements, get criticism and then claim they need to “clarify” their remarks. Think about it. How many people are truly left who keep it real or tell it like it is?

We live in a world where not returning repeated e-mails or phone calls seems standard. And when people return our phone calls, they often prefer to control the conversation by responding with texts and emails.

When people say something went wrong due to a “miscommunication,” how often do they really mean, “someone screwed up”?

When a friend says she hasn’t returned your message because she’s been swamped, how often does she mean she actually had more important things to do? Let’s keep it real. Even though that friend was busy, I bet she included time to update Facebook or eat lunch, moments she could have called.

At some point in our lives, we are taught telling the full truth is too dicey. Telling your boss the truth might make your job less secure. Telling your customer the facts might sound cold and callous. Telling your friend the reality of the situation might hurt her feelings.

We all know people who pride themselves on being direct and straightforward. Too often, they are the very ones who send texts when the toughest times of truth come calling.

Much of the media, our longtime truth seekers, can’t shoot straight. After another reporter aired a story, I often heard in the newsroom the “real” story. That part never made air.

Email, texts and social media allow spin to thrive. Less often, we are forced to communicate face-to-face, where we might reveal real feelings. Instead, we write well-crafted emails better suited for an English class. We read them over and over. We ask someone else’s opinion. We try to tell someone “off” in the softest, kindest way with a cherry on top. The email ends with “Thank you.” Sometimes I end an email with “thank you” and don’t know why.

So someone called me a “romantic” because I still expect a straight answer. He also told me civility has slipped away in our society. I don’t know. I didn’t live through the 1950s. I can’t compare a range of decades.

I’m not arguing for more conversations with four-letter words. I’m proposing more professional, respectful conversations where we say what we mean and not use words that serve no other purpose than to make people feel better. Do you really believe the public figure needed to “clarify” his words or was “misunderstood”? When your friend claimed he was busy the last six months, did you really believe it?

If you don’t like this blog, I will clarify my remarks later. Thank you.