Posts Tagged ‘google’

10 Video Production Statistics

Sunday, October 20th, 2013

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  1. Credit union with a year-long campaign of six videos with over 700,000 views reported 51 percent increase in new target members. Source: Sentinel & Enterprise
  2. In Sept., 87 percent of U.S. Internet audience viewed online video. The duration of the average online content video was 5.1 minutes. Source: comScore
  3. In Sept., time spent watching video ads totaled 8.5 billion minutes. Source: comScore
  4. In Sept., AOL, Inc. assumed the number one position for the first time with 3.7 billion video ad impressions. Source: comScore
  5. Google Sites, driven primarily by YouTube, ranked as top online video content property in Sept. with 165.4 million unique viewers. Source: comScore
  6. 188.7 million Americans watched 46 billion online content videos in September; the number of video ad views totaled 22.9 billion. Source: comScore
  7. According to Nielsen, YouTube reaches more U.S. adults ages 18-34 than any cable network. Source: YouTube
  8. 100 hours of video are uploaded to YouTube every minute. Source: YouTube
  9. Videos posted on Facebook increase viewer engagement with brand pages by 33 percent. Source: Prestige Marketing
  10. Embedded video content can increase website traffic by up to 55 percent. Source: Prestige Marketing

Dear Social Media: I Need My Space

Wednesday, August 14th, 2013

Social Media Wordle

I was looking for something of Pinterest to do, but I needed MySpace. I was feeling constantly contacted. I needed to break away from work because I was feeling too LinkedIn to it. I had a yammering for some hashtags so I headed to my favorite metacafe where I could bury my nose in the latest free whitepaper. Before I Reddit, I checked in on Foursquare and started enjoying my delicious hashtags, eggs and of coffee. I yelped when I almost spilled my coffee Tumblr before I StumbledUpon an online commotion in my newsfeedsOw.ly cow! My Hootsuite dashboard flickrd like a Fourth of July sky, all a Twitter with the latest news, products and musings. I used to Digg this stuff. Now, I am frozen, staring Google Plus+ eyed at my screen full of noise. I’m interrupted by a Facebook suggestion to like my elementary school friend’s fan page. Then it hit me in an InstagramBlogroll, please …. In our effort to engage, friend, fan, connect, follow, unfollow, like, poke, DM, join, comment, RT, share, tag, subscribe, watch, trend, we’ve become lost in a sea of cluttered messages. We need to get a handle on this. Our timelines are crowded with commentary. Personal connections are getting weaker as people become clouded with the notion that it is okay to not return emails or voicemails. Social media has invaded our networks, our lives, the fabric of our collective consciousness.

Shooting Video: Get Down With Google Analytics

Monday, June 24th, 2013

Google Analytics helps businesses gauge their video return on investment.

  • Sign in or create a Google Analytics account.
  • Click on your listed website.
  • In the left-hand column, click on “Traffic Sources.”
  • Click on “Sources.”
  • Click on “All Traffic”
  • In the middle of the page, under the column “Source/Medium,” Google Analytics shows what source visitors use to reach your website. How many visits came via YouTube? What percentage is that number of the total visits? The upper right corner allows you to adjust the date range you want to analyze.
  • Then back on the left-hand column, click on “Social” and then “Overview.” Scroll down under “Social Value.” Of your social networks, see which ones are sending the most visitors to your website. How many social media visits come via YouTube? What percentage is that number of the total?

These are basic steps that help businesses indicate how much video is driving traffic to their websites. The steps are basic but important. Driving traffic to your website is a key goal. Google Analytics and other, more in-depth sites offer more statistics. As we discussed in a previous post titled “Are Some Video Analytics Beneficial Or B.S.?,” some insights supposedly indicate what percentage of the videos viewers actually watch and what sections viewers skip. Some organizations offering such additional insights argue about the importance of these statistics. But we’re often skeptical about what real conclusions we can draw from some of this extra information. Remember, some websites have financial motivations to overhype their analytics.

Many businesses, especially smaller ones, want to start with some basic information that doesn’t require a leap of faith to believe in. As we move forward, we imagine more types of video analytics will hold greater meaning.

We Applaud Internet Companies’ Statements, But …

Sunday, June 9th, 2013

Some Americans and tech experts, despite what Internet and communications companies insist, believe those businesses cooperate with government reconnaissance such as the program PRISM more than they acknowledge. We also understand some companies issue statements that are cautiously formulated.

Too frequently, businesses delay commenting or send out vague comments that raise more questions and doubts. But we applaud the Internet companies that issued statements quickly and firmly.

On Facebook, Mark Zuckerberg explained:

  • Facebook is not and has never been part of any program to give the US or any other government direct access to company servers.
  • The company has never received a blanket request or court order from any government agency asking for information or metadata in bulk.
  • If it did, the company would fight it aggressively.
  • The company hadn’t heard of PRISM before.
  • Facebook reviews each request carefully to make sure they always follow the correct processes and all applicable laws, and then only provide the information if is required by law.
  • The company will continue fighting aggressively to keep your information safe and secure.

On Google’s official blog, in a post titled, “What the …?”, the company’s CEO and chief legal officer explained:

  • Google has not joined any program that would give the U.S. government—or any other government—direct access to its servers.
  • The U.S. government does not have direct access or a “back door” to the information stored in its data centers.
  • Google provides user data to governments only in accordance with the law.
  • Press reports that suggest that Google is providing open-ended access to its users’ data are false.
  • Any suggestion that Google is disclosing information about its users’ Internet activity on such a scale is completely false.

While we praise the approach, this is only the first step in media and public relations. Journalists can’t interview statements. Reporters want interviews to check for traces of loopholes in statements’ language. Quick and firm statements can later crumble if they twisted the truth. Companies can lose trust if they refuse to face tough questioning and ignore the skeptics on social media.

Media and public relations is often a long-term strategy. Starting off well does not promise a happy ending.

Media Training: How Many Reporters Are Dumb As Rocks?

Wednesday, January 16th, 2013

During media training, a participant said to me no offense, but she encounters reporters especially in TV who are dumb as rocks. Reporters show up to interviews with no concept of the topic. They even ask her what questions to ask.

Other participants agreed this lack of intelligence seems more prevalent in TV news. How would I respond?

First, I imagine every industry employs people we cannot believe have their positions. I don’t have studies concluding TV news has a higher share of dumb dumbs. But let’s use some logic. Many TV news directors don’t hire the best reporters they can find. They hire the best reporters they can find who are good looking. Some people might be excellent journalists, engaging to watch and know how to turn even the most mundane topics into visual masterpieces. But if those same reporters look like Elmer Fudd and sound like Mickey Mouse, their chances of holding a microphone or anchoring the news plummet. On The Flip Side, some news directors don’t mind teaching beauty queens how to report the news.

There’s another factor to consider. It was not uncommon for me to arrive for a 1:30pm editorial meeting and be told to go live at 5pm about, for example, a complex insurance story I knew nothing about. The assignment desk hustled me out the door to an interview it previously scheduled. With the few minutes allotted, I turned to Google, jumped on my smartphone and gathered every kernel of information I could on the way to the interview. You can see how someone less ambitious might show up with very little knowledge, although asking people what questions to ask them is an experience I can’t relate to. But TV general assignment reporters cover everything and often have little time to study.

The silver lining is this:  A reporter who doesn’t have a clue might be less willing to hit you with hard questions. They just want to finish the interview without making themselves look any more like a jackass. So if an unprepared reporter shows up and sounds like a dummy, be smart and guide the interview to go just like you want. Yes, take advantage of the situation. The media often push people into a tough corner. You can return the favor when possible to push your agenda to an unprepared journalist.

Faxing? Didn’t that disappear along with the CD player?

Tuesday, January 8th, 2013

Janice Hurley-Trailor asked me to stop by her office. We built videos for her. I call the main video “Every Woman Wants To Feel Attractive.” Janice had questions related to Dropbox, Google Drive and YouTube. She had accumulated several YouTube accounts and wanted to merge them. She wanted to learn more about how to help viewers find her videos on YouTube.

Some people use services such as Dropbox and YouTube every day. They subscribe to daily emails detailing other forms of social media like an economist might break down the ins and outs of the fiscal cliff. But I’ve learned the hyped discussions about these sites do not mean business owners around the country know, for example, how to easily navigate from their personal Facebook page to the one about their company. I imagine some of these business owners make better use of their time focusing on their own craft and subscribing to emails about their own industry. These are smart people with successful businesses, but that doesn’t mean they must know about YouTube’s default settings.

Some of us who consider ourselves tech savvy tend to forget much of the world is too busy to experiment with Google Plus or choose the perfect tags for a post. I playfully mock one of our clients who offers to fax us information. Fax? Didn’t that disappear along with the CD player? But faxing works for him and between his patients and their parents and everything else I don’t understand about his industry, he doesn’t have a lot of time to toy around with building a YouTube Channel. And while Dropbox may seem like a simple online service to some users, others didn’t grow up in a world of links, uploading and sharing.

So I sat with Janice and her assistant and step by step helped them with their questions about YouTube. I have spent a lot of time navigating YouTube’s Help section, trying to figure out this or that and how to present videos in the most attractive and effective way possible. I learn things I didn’t imagine others would care to hear from me. I guess Janice could hit the Google highway and search for blogs that answer her specific questions, blogs that explain everything without dancing the lingo. But Janice probably has better things to do like speak at conferences and conduct business makeovers that change people’s lives. I give her information quickly without wasting her time. Plus I’m interesting and make jokes. I get it.

And if for some reason you can’t read this blog on your computer, I am glad to fax it to you.

Do We Actually Do Business With Facebook Fan Pages We’ve Liked?

Friday, June 1st, 2012

Do We Actually Do Business With Facebook Fan Pages We've Liked?

 

I’m eating lunch with two friends. One asks, “Do you actually do business with any Facebook Fan Pages you’ve Liked?”

I pause and think about it.

“I don’t know,” I answer.

He explains he thinks Facebook serves its purpose, but people overhype it and consider it more critical than it really is.

I infer from the second friend at the table that he is skeptical Facebook truly helps build his business. He assumes most potential clients don’t care what he posts. He seems doubtful Facebook would significantly convert Fans into new clients.

Loren and I have several clients I believe we obtained through Facebook, Twitter and LinkedIn. I tell my friends at the table that I don’t believe social media is a strategy necessarily leading to immediate results. We hope to post useful information, positioning ourselves as experts and leaders in our industries. Our hope is when our fans and followers need our services or know someone who does, they will remember and consider us. Aren’t these some of the same reasons business people, now and decades ago, meet prospects at bars, restaurants and golf courses? They don’t expect to sign agreements on the 18th hole. They hope the social experiences eventually pay off.

I practice what I preach. Most of the accounts I follow on Twitter offer information I find useful. Those accounts keep me up-to-date on topics affecting me.

One of my friends at the table explains he searches for information on Google when he needs it. He doesn’t follow people for that information on a recurring basis. Our approaches differ. But I tell him I still think if his Facebook page offers useful information on a regular basis, clients and potential ones will view him as a hub of expert advice and a leader. The other friend agrees that may be true, but that doesn’t necessarily mean people later choose his business when they need his service.

OK. I understand that point of view. But I argue to them the one key reason we at the table are conducting business with each other is because we like each other. There is a sense of trust. And because we don’t have time or don’t want to eat lunch with all prospects, social media helps build trust and relationships in the long term. And if we work at it genuinely, we hope some of our followers will eventually hire us. If not, hopefully we at least offer sound advice. I may not click the mouse and Like everyone’s Fan Page who provides strong posts, but I might consider them the go-to guys or gals when needed.

I’m not sure if the three of us solved anything. But my Caesar salad was pretty good.

Maybe Video, Social Media And Media Relations Shouldn’t Be A Numbers Game

Thursday, May 17th, 2012

Maybe Video, Social Media And Video Shouldn't Be A Numbers Game

 

A media relations and video production client argued these services are part of his overall effort to build his brand, spread the word about his business and position himself as a leader in his field. He is less concerned about crunching numbers to calculate how appearing on television or posting video on his website directly impacts his bottom line. In fact, he doubts such concrete calculations exist. This philosophy reminds me of why business people wear sharp suits or top-notch outfits. The conventional wisdom is such clothing impacts their image, especially when meeting potential new clients for the first time. However, I find it highly unlikely someone could determine how much more business someone obtains by wearing a fancy suit versus a raggedy T-shirt. People don’t ask for such statistics. They simply understand looking good is a strategic part of the overall package.

Many applications offer analytics to help us determine how various efforts truly impact our business. Some analytics come with cool titles. Others offer numbers that appear relevant but some of us aren’t exactly sure what they mean. It’s like someone is building a road in the right direction, but we’re not actually clear if it will get us where we want to go. Perhaps these applications employ top secret formulas above our understanding. But maybe some of these analytics are more marketing than mathematics.

Sometimes simple anecdotal information is the most rewarding. One day, while visiting the office of the client referenced above, some people calling in said they scheduled appointments after watching the website’s new video. The client learned this using a simple formula:  When the new clients called, his staff asked “How did you hear about us?” Also, the video has received a large number of hits. That’s more eyeballs on his business although we don’t know if those hits turned into paying customers. This same client now is on the first page of Google. But he told me he’s not sure if that’s translated into more appointments.

A media relations client says after his story appeared on television, he received 20 leads. He simply set up a formula asking people how they came across his company.

Another video client says it’s no coincidence the company’s website visits significantly increased after posting two videos. He declared the videos brought an immediate and positive impact. He wrote: “Well, from this end there is the tangible measurement of web traffic increase after the release of each video … Tons of anecdotal stuff … which I feel is the best.”

If you read blogs and browse social media, it’s clear some of the public has an obsession with a concrete equation to determine how services such as video, media relations and social media directly translate into making money. On The Flip Side, some companies that provide these services also appear obsessed with trying to deliver that formula. I remain skeptical. I read a case study in which a company argued on its website how its digital services directly impacted a business’s sales. But even after reading this well-written case study, I’m not sure I’m buying the connection.

Sometimes, companies must simply use common sense to determine whether a technique is working for them. The answer may not be 1 + 1 = 2. But you might just know success when you see it.