Posts Tagged ‘health-care’

Media Relations: TV News Is Not Love At First Sight

Tuesday, July 3rd, 2012

Media Relations:  TV News Is Not Love At First Sight

The U.S. Supreme Court’s ruling on healthcare again reminded journalists of the risks of trying too hard to report breaking news first. First of all, what’s so important about being first?

  • I can’t recall one person who said he or she watched my station because we regularly were first to report breaking news.
  • Few people line up several TVs in their living rooms to determine which station reported something first.
  • How will people remember which station reports the news first when few people can even remember the full names of a TV station’s anchors?
  • The only people who really care about being first are those in the newsroom and I’m not sure it actually matters to most of them.
  • TV managers who claim their staff reported something first have no idea some guy on Twitter reported it way before the news crew arrived on scene.
  • Saying “Action 6 News was first on the scene…” just sounds cheesy and more appropriate for a Saturday Live skit.
  • I lost track of the number of times viewers called my station to complain about a story, which actually aired on another channel. So I guess even if you report breaking news first, your competitor could get the credit.
  • I’m sure reporting the news first holds far less impact on ratings than a really happy weatherman who makes viewers laugh.
  • And who determines which “first” matters most. The first to report the event? The first live shot on the scene? The first live witness interview? The first animated graphic with alliteration and a super sound effect?
  • Too often, being first to report the news makes someone last in accuracy. And the facts are the first thing that truly matters.

The Healthcare Ruling: Some Media Performed Like Jim In American Pie

Thursday, June 28th, 2012

In the film American Pie, the character Jim gets excited too soon during his romantic rendezvous with Nadia. The scene is accidentally broadcast to his entire school, ending as an embarrassing live shot. If only he more properly evaluated the situation and wasn’t in such a rush. Comparison complete.

A news director once told me it’s sometimes better to be first than right. Yes, you read that correctly. Maybe he had more influence than I imagined. And maybe some TV executives should create apology templates the night before a big day of breaking news.

After the U.S. Supreme Court released its ruling on healthcare, certain members of the media offered us yet another sequel to a bad script. Call this showing “American Eats Humble Pie.” Let’s go to some Tweets from others I read in my timeline to see how some of the confusion unfolded on Twitter.

7:08am: “BREAKING — Individual mandate struck down. More to come”

7:08am: “Breaking: @CNN reporting #SCOTUS has ruled that the individual mandate for health care is unconstitutional.”

7:09am: “Wait: AP and CNN just reported opposite outcomes.”

7:10am: “Not Twitter’s finest moment here. #scotus

7:10am: “So does the mandate survive or is it struck down? Oh Twitter, your confusion is so much fun…”

7:11am: “Lots of tweets about #SCOTUS striking down mandate… yet @Scotusblog reporting that it is upheld.”

7:13am: “Conflicting reports from media on Supreme Ct. mandate. Tune in to KTAR for LIVE breaking news, analysis.”

7:13am: “Wait, you mean TV news reporters dont take the time to get something right, preferring first? wow! #scotus

7:16am: “Chaos outside of #SCOTUS. Hearing several things waiting for my copy of the written opinion.”

7:21am: “***Correction*** The Supreme Court upholds Affordable Health Care Act”

7:31am: “CNN makes a disastrous Supreme Court screw-up”

7:38am: “Reaction to CNN’s erroneous Supreme Court healthcare ruling”

7:48am: “Drama at CNN. I would love to be a fly on Wolf Blizter’s beard. #SCOTUS

8:03am: “Twitter reacts to #SCOTUS health-care ruling with confusion over conflicting early headlines, jokes.”

8:32am: “Who is having a worse day Republicans, Ann Curry or CNN?”

11:03am: “Update #2: CNN colleagues defend Kate Bolduan; say veteran producer misinformed her.”