Starbucks announced its holiday drinks are back and that it’s giving customers a red collectible holiday cup when they order holiday drinks. “This year’s cup will warm your heart as well as your hands, with a festive design that evokes a cozy holiday sweater,” Starbucks’ website states. Starbucks’ holiday cups, and the company’s emotional […]
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by Gina Butchin “Necessity is the mother of invention.” This year has created an unprecedented opportunity for professional communicators to flex our creativity and adaptability. Seemingly, overnight face-to-face meetings and chats around the copy machine were replaced with video conference meetings and conversations over instant message. As we embraced the ever-changing environment around us, we
Inventive Ways To Keep Employees In Touch and Engaged Read More »
Jeff Bezos recently made a surprise visit to an Amazon fulfillment center and a Whole Foods store to thank employees working the front lines to get essentials to people during this crisis. There are news reports about what motivated him to do it. No matter what motivated him, there is a lesson here: Don’t wait
How To Avoid Being An Untouchable, Detached Corporate Figurehead Read More »
One approach I took was to use an avatar (or cartoon character) as a champion or change agent along the journey. In this case, the avatar represented the target audience undergoing the change. We gave him a name, his own email address and phone extension with an outgoing voicemail message. The email address and phone extension were outlets to send emails and voicemails and capture feedback and questions.
Employee Communications: Using Cartoon Characters Read More »
Companies should look to their core values and beliefs on how it should communicate with employees.
Employee Communications: GM Looks Under Hood Part 2 Read More »
Failing to have an internal communications plan in step with an external communications plan could inflict brand damage.
Employee Communications: GM Looks Under The Hood Read More »
[singlepic id=124 w=320 h=240 mode=web20 float=center] The Flip Side Communications LLC is a Scottsdale media company offering professional video, media/public relations, media training and employee communications. Keith and Loren Yaskin own The Flip Side. Keith was a TV reporter for 17 years, primarily as an investigative journalist. He won three Emmys and three first place
The Flip Side Searches For An Intern Read More »
Some miscommunication is so ludicrous, you would think the mix-up would be impossible until you see otherwise.
One of the biggest problems preventing businesses from reaching their potential Read More »
Whether you’re communicating a new company program or marketing a new product, someone from your target audience can provide invaluable feedback before they see the final email or the shiny new brochure along with everyone else.
Why you should beta test your communications Read More »
