When I was reporting, a communications firm emailed me a news release about an education expert being available for comment. I ignored the news release due to a combination of the following reasons:
At the moment, I'm having difficulty remembering my very first story in TV news. But I can’t forget my last, which struck the perfect tone for what TV news often wants to hear.
The psychologist we sent to appear on a morning TV news show did not expect the anchor by her side to start the interview by asking about her plans for Christmas dinner. We scheduled her [...]