Posts Tagged ‘investigative reporter’

Our Interview With Los Angeles Times Healthcare Columnist About Handling Hospital Bills. It’s Complicated!

Tuesday, February 5th, 2013

  lisa-13

Keith is a former TV investigative reporter. People often called him to help resolve their problems. Some complaints were baseless. Some he resolved behind the scenes. Others led to on-air special reports. Now we sometimes share our consumer experiences, knowing others likely have faced similar situations. We also believe sharing these stories is part of the essence of social media.

A family member unexpectedly went to the hospital for three days. Afterward, it wasn’t the hospital that sent us the first bill. Instead a medical group we were not familiar with mailed us an invoice for hundreds of dollars. We assumed the medical group had provided a service in the hospital, but the invoice did not itemize the services. It listed a total price.

After making two phone calls, I reached someone at the medical group and explained I did not understand what the bill is for. She said she would mail me an itemized statement.

Why didn’t the medical group send me an itemized statement in the first place? Will the itemized statement provide enough details to help me understand the bill? How will I know if someone actually provided the services stated on the bill? I took some notes while visiting the hospital, but I wasn’t there 24 hours a day keeping track of everyone who walked in the patient’s room.

Matters turned more complicated when the hospital itself sent its own bill, which also was not itemized. We asked for an itemized bill and visited the hospital to get doctors orders and nurses notes. The hospital told us we need to visit another office if we want someone to decipher our bill line by line.

Spending money to ensure a loved one is healthy may be the most important money anyone can spend. Good doctors and nurses provide one of the most important services on the planet. But while working as a TV investigative reporter, viewers called me with complaints about billing errors and other hospital disputes. A hospital may provide great service, but how do you know if it’s charging a fair price?

For insight, I interviewed Lisa Zamosky, a consumer healthcare columnist for the Los Angeles Times and the author of WebMD’s Health Insurance Navigator blog. She also is working on a book about health insurance and reform. Click here for more information.

Q. How well are hospitals doing when it comes to sending patients accurate bills and bills that patients can easily understand?

A. I don’t have any statistics or studies to offer a true assessment of hospitals’ performance with regard to bills. Generally speaking, however, patients are baffled by the bills they get, including the volume of bills and paperwork they receive, as well as their complexity. It’s hard for people to figure out what they actually owe.

Q. What steps should people take to negotiate their hospital bills?

A. Probably the best thing to do is to be proactive about bills. If your procedure is elective, do your legwork in advance and try to understand what your costs will be before you step foot in the hospital. Here are some other steps to consider:

  • Be aware that some sites of care are pricier than others – hospitals generally cost more than outpatient centers, for example.
  • Talk with your insurer about where you’ll get the best price and confirm that both the facility and the doctor are in your plan’s network.
  • Be clear in advance about your co-pays, deductibles, what is and isn’t covered. Talk with your doctor about who else will be treating you in the hospital, and that you’re concerned about receiving treatment and bills from providers not contracted with your insurance company.
  • Check your bills carefully to make sure each service was actually performed, that you weren’t double billed and that it generally appears to be accurate.
  • If you have a dispute, put it in writing, and clearly outline each item you’re disputing and request that the inaccurate charges be removed or that a written response with documentation to support the charges be sent to you.
  • Get your insurance company involved, if you have coverage. Ultimately, mistakes cost them as well, so see if you can get their assistance in fighting the errors.
  • Get your doctor involved. Ask him/her to walk you through the charges. If your doctor has admitting privileges at the hospital, he or she may be able to advocate on your behalf.
  • If you are a self-pay patient, you should be aware that a handful of states have laws limiting how much hospitals can charge patients who pay for care on their own. Check with your state’s department of insurance.
  • Negotiate: unpaid medical bills are frequently sent to collections agencies by hospitals and physicians. At that point, the provider accepts about 25% of the total cost of the bill. If you can pay cash, you can use this knowledge to your advantage to lower the price. Just don’t ignore your bills. Once they go to collections, they can ruin your credit. Most hospitals will give you about 90 days to pay up before taking action.
  • Contact a patient advocate organization such as Health Advocates or Medical Billing Advocates of America if you have a huge bill and need help. Also, if you get your insurance at work, talk with your benefits department. They may be able to help and there may be other work-based resources you’re not aware of.

Q. Why are hospital billing errors common?

A. There are a number of possible reasons. One is that there are many different people involved in taking down information and documenting your treatment– doctors, nurses, intake workers, etc. There is a lot of opportunity for coding and other mistakes to occur. Also, there are often different doctor groups treating people while they’re hospitalized, each with different responsibilities and different billing departments and different insurance contracts. Coordination among all the moving parts is generally lacking.

Q. What should patients know about hospital bill review companies?

A. I assume you mean patient advocate organizations that work with consumers to help sort through bills and negotiate for a better price. If that’s the case, there are a few things I would suggest:

  • First, it’s good to know that they exist and that there are experts available to help – many people aren’t aware that they can get assistance negotiating hospital bills and fighting charges.
  • Many large and mid-sized companies offer these services to employees as a part of their benefits package. If your company does offer patient advocate services, you can get help sorting through your bills and fighting inaccuracies free of charge. Ask your human resources/benefits department about it.
  • If you approach one of these organizations on your own, be aware that they take a portion of the amount they save you – I believe 30% is common. If you have a big bill or multiple bills, it’s often well worth spending the money. It may not be, however, if your bill is not that large. You have to weigh the pros and cons of paying for help.

Q. What’s your take when some people in general label hospital bills outrageous and unfair?

A. I think sometimes they’re right. It depends on the situation, of course, but no doubt hospital bills are often outrageous. And, all too frequently, they contain errors.

Q. Can patients look up the going rate in their areas for medical services and if so, what exactly should they do with such information?

A. Yes, consumers can look up cost information and use it to negotiate for the best possible price on care.

Just keep in mind that prices of medical procedures, doctor visits and surgeries have been historically tough to get. And because of the fragmentation I mentioned in my earlier answers, it can be difficult to truly pin down a price. Doctors, for example, often don’t even know what they’re paid for a procedure because the price varies depending on the type of insurance a person has.

But there is a big emphasis these days on making costs more transparent, particularly as a growing number of people are covered by high deductible health plans and are paying for more of their own care out of pocket.

Insurance companies and large employers offer price comparison tools that you can use before going in for a particular procedure, and they’ll tell you which hospital and/or doctor will give you the best price. Remember that prices for the same procedure among health care providers can vary greatly.

And there are a host of free cost calculators.

Here are some sources for looking up medical procedure costs:

· Fair Health (fairhealthconsumer.org).

· Healthcare Bluebook (healthcarebluebook.com).

· Health in Reach (healthinreach.com)

· Hospital Compare (www.hospitalcompare.hhs.gov).

Among the data this tool offers is Medicare rates for a number of procedures. Add 25% to 50% to get a fair private market rate.

· New Choice Health (newchoicehealth.com).

People should first understand what a fair price is for the procedure they need. Then, ask up front what the price for your care will be. Unfortunately, this isn’t often an easy question for providers to answer, but try to pin down a price as best you can. Then use the amount you find on the cost calculators to negotiate for a fair price. If you can pay cash, you may be able to get the best deal.

A. When patients request an itemized statement for medical services, how do they know those services were actually provided? It isn’t practical for some patients to write down notes every time someone walks in their hospital rooms. Can patients request doctors notes and other records to ensure they received all the services on a statement?

A. You’re right. It is hard. You can ask a friend or loved one to help keep track (although I realize this isn’t always practical). But after a hospital stay, you should always request an itemized bill that outlines each individual charge that comprises the total cost of your stay. Compare that against what you know took place in the hospital.

For example, in the case of an operating room charge, check the length of time stated against the anesthesiologist’s records. People are often charged for more time than the room was actually used.

Q. Are medical groups and hospitals open to providing records? Are they required to? Will they charge a fee? In hospitals, patients often don’t have personal relationships with “hospitalists” and other personnel and can’t discuss these issues directly. 

A. These are two distinct issues. One is an itemized bill from the hospital, which outlines each item and service for which you’re being charged. Often you’ll get a bill that isn’t itemized, so you need to request that so you can see exactly what makes up the charges.

Then there is the issue of medical records. It is your right by law to gain access to your medical records, and yes, you can be charged a fee for it, within reason. A good resource for learning the details about your rights to gain access to your records and how to get a hold of them can be found at Georgetown University’s Center on Medical Record Rights and Privacy.

After Appeal And Letter, Health Insurance Company Offers Coverage

Thursday, October 18th, 2012

After Appeal And Letter, Health Insurance Company Offers Me CoverageI’m a former TV investigative reporter. People often called me to help resolve their problems. Some complaints were baseless. Some I resolved behind the scenes. Others led to on-air special reports. Now I sometimes share our consumer experiences, knowing others likely have faced similar situations. We also believe sharing these stories is part of the essence of social media.

After receiving my appeal and a letter from my doctor, a health insurance company offered me coverage.

As I explained in an earlier blog, the health insurance initially denied me coverage, citing information in my medical records I was previously unaware of. I called my doctor, who explained the information in question is within the normal range. He was surprised the health insurance company denied me coverage due to that reason. On my behalf, the doctor wrote a letter, saying I’m in excellent health and clarifying any misunderstandings.

Healthcare is a significant issue affecting Americans. After writing our blog, others shared their stories. Social media allows us to collaborate on our discussions and realize we often share experiences. And sharing our stories can sometimes make a difference.

Will This Prevent Me From Getting Health Insurance?

Saturday, September 22nd, 2012

Will This Prevent Me From Obtaining Health Insurance?

I’m a former TV investigative reporter. People often called me to help resolve their problems. Some complaints were baseless. Some I resolved behind the scenes. Others led to on-air special reports. Now I sometimes share our consumer experiences, knowing others likely have faced similar situations. We also believe sharing these stories is part of the essence of social media.

A health insurance company says it declined me coverage due to information in my medical records I had never heard of before. How is this scenario possible?

Our healthcare broker indicated this is an important matter to resolve. The medical records information previously unknown to us could prevent me from obtaining in the future both health and life insurance.

“Obamacare!!!” wrote a Facebook fan.

I don’t understand why he connects my situation and healthcare reform.

“Someone stole your ID?” asked another Facebook fan.

I don’t think anyone stole my ID. Someone at the doctor’s office confirmed the information in question is in my records. She said she did not understand the meaning of the information. I asked to talk to the doctor. She said she would leave a message for the doctor’s medical assistant.

A Facebook friend wrote, “Our new insurance did the same thing to [my wife] and she is the single healthiest person I know…by a long shot.”

Another Facebook friend posted, “Unbelievable. Fight it!”

“Be very PRO ACTIVE!!!” wrote another on Facebook.

As of writing this, neither the doctor nor his medical assistant called me back. I’ll keep you posted.

Update: I talked on the phone with the doctor. He is surprised the insurance company denied me coverage due to the information in my medical records. He says the information in question falls within the normal range. He will write a letter I can submit to the insurance company as part of my appeal.

Update:  Doctor writes letter stating I’m in excellent health and clarifies misinformation.

Media Training: Don’t Let Your Speech Get Stuffed

Friday, September 7th, 2012

Media Training:  Don't Let Your Speech Get StuffedAs an investigative reporter, I gathered a lot of information for stories. My stories were longer than most on TV, but I still prevented myself from squeezing too much information into the report. Yes, I wanted to share all the details I considered important. However, cramming too many facts into one story would leave viewers with a blur of information.

Now we put together videos for businesses and advise them not to try to relay too much in two minutes. Video is different than text. Text allows readers to delve into the details. Video presents more of a headline for viewers. Video often hopes to quickly grab your attention and direct you to further reading.

This is the challenge for me when listening to a President of the United States speak about the State of The Union or address an audience at political conventions. The conventional wisdom is to offer listeners a list of achievements and new ideas. The topics are wide-ranging and often complex for many people.

I watched ABC News when President Obama spoke at the Democratic National Convention. Some of ABC’s analysts discussed what they considered the tone and theme of the speech. Some pundits described Obama’s words as several speeches rolled into one. I’m not a fan of leaving such an impression. I understand firsthand the desire to want to relay so much information in such a short period of time. However, I recommend making a choice and focusing on one important theme. Pick a key message and repeat and return to it. Reference other topics but circle back to the core issue. Make your key message obvious. Connect the dots for listeners. Don’t force analysts to connect the dots for your audience. When I reported on TV, I often felt I successfully broke through the information overload barrier when a viewer later repeated back to me a recurring line in my story. I hammered away strongly at one key message instead of touching on several topics in mediocre fashion.

This approach is easier said than accomplished. In both politics and business, pressure is put on leaders to address so many issues. Analysts wait in the shadows, ready to pounce when someone omits this or that. However, I still prefer leaving listeners and viewers with a few well-connected lines, a common theme they are more likely to repeat to their friends and co-workers. Otherwise, I fear their eyes and minds will wander elsewhere when faced with too many broad-ranging topics at once.

Crisis Communications: Why We Didn’t Send The Media A Statement (Part 1)

Monday, July 16th, 2012

I received a call late in the afternoon. A network newscast broadcasted an investigative report, which placed several companies in a bad light. The business owner who called us for help has a contract with one of those companies, and he worried the investigative report would also negatively impact him.

The news story did not name company names. One of the companies supplied the reporter with a statement. The reporter included portions of the statement in the story and the full statement online. The statement online included the company’s name.

My client received two angry phone calls. The callers made a connection between his business and a company seen in the story. He tried returning the angry phone calls but no one answered.

I’ve aired many investigative stories similar to the one in question. I’m a big proponent of responding to a reporter’s request for comment. In fact, I’m a huge proponent of granting the reporter an interview, not simply giving a statement. In most cases, a company or its spokesperson should be able to handle a tough interview rather than only issue a statement. Plus, providing an interview is a strategic way to get a reporter to tell more of your side of the story.

But this case was different. The news network was not asking my client for comment. The story never named on-air the companies in question. The reporter did not question my client’s actions. My client simply had a contract with the company in question and this national newscast only led two people to make the behind-the-scenes business connection. The angry callers blamed my client for behavior he had nothing to do with. And the angry callers were not key business relationships. When I worked as an investigative reporter at the Fox station in Phoenix, members of the public often scolded me for reasons related to Fox News Channel. I didn’t work for Fox News Channel. But some people focused on the fact the Fox station in Phoenix and Fox News Channel belonged to the same family of businesses and I was an easy target.

My client’s initial emotional reaction was to release a statement and explain himself. But releasing a statement would draw unnecessary attention to his business. No one accused him of anything. In fact, almost no one knew about his contract with the company in the news story. Ultimately, we provided him with tools to handle any future calls. We also helped him communicate to other companies under contract the nature of the news story and the importance of providing excellent service. Finally, we agreed to monitor the situation in case circumstances changed.

Responding to negative reports is important both in traditional and social media. But don’t feel obligated to open the verbal floodgates just because your brother got in trouble and no one is pointing a finger at you. Responding quickly is important, but responding too quickly without thinking matters through can make the case unnecessarily complicated.

Media Relations: Businesses And PR Pros Can Learn From How Walmart Is Handling The New York Times

Wednesday, April 25th, 2012

Media Relations:  Businesses And PR Pros Can Learn From How Walmart Is Handling The New York Times

 

We shopped in Walmart last week. An older employee tried to help us find an item. After meeting him and checking out, we discussed that despite Walmart’s critics, the company is a place some senior citizens find work. And almost everything we purchased cost less than at our regular grocery stores. At that moment, I recalled a former co-worker, a TV producer, who did not approve of me shopping at Walmart no matter how much money I explained I saved.

The day after our Walmart visit, The New York Times published an article with the headline “Vast Mexico Bribery Case Hushed Up by Wal-Mart After Top-Level Struggle.” A sub-headline read “Confronted with evidence of widespread corruption in Mexico, top Wal-Mart executives focused more on damage control than on rooting out wrongdoing, an examination by The New York Times found.” The article includes interviews and documentation accusing Walmart de Mexico of paying bribes to obtain construction permits.

The Times says it:

  • Conducted hours of interviews
  • Reviewed thousands of government documents
  • Read internal notes, emails and reports

The New York Times attributes more than 20 quotes to a Walmart spokesperson. One is “We are deeply concerned by these allegations and are working aggressively to determine what happened.” Some of the spokesperson’s statements are specific to this case. Other quotes remind me of similar statements I would receive from agencies or companies when I was an investigative reporter.

As of Wednesday morning, more than 900 people left comments under the article. Some comments slammed Walmart. Others pointed out Walmart is creating jobs and selling products for less.

The article inspired Reuters to write separate articles on the future of Walmart executives, bribes in general in Mexico and how hedge-fund managers might react to the allegations. Reuters also reports two congressmen sent letters to Walmart, requesting a meeting. A blog from The Wall Street Journal compared the allegations to past cases.

What we liked about Walmart’s media relations:

  • A company spokesperson communicated with The New York Times. You may not give the company credit for this, but some companies, to our amazement, still offer no response whatsoever to journalists.
  • In its website’s “Press Room,” the company included a statement responding to The New York Times article. http://www.walmartstores.com/pressroom/news/10879.aspx Some companies never mention controversies in their pressrooms.
  • The Press Room included an updated statement three days later, discussing action the company is taking.
  • The company allows readers to download the statements in English and Spanish.
  • Walmart posted YouTube videos with a spokesperson’s response.
  • The videos are a good length. They are not too long to discourage viewers from watching. They are long enough to make the company’s key points.
  • As of Wednesday morning, the first YouTube video included more than 8000 views. Tell your subscribers your side of the story. Make them your advocates.
  • On Twitter, A Tweet “promoted” by Walmart stated “RE: The NYT Article, we’re deeply concerned by the allegations and are working aggressively to determine what happened.”

What we didn’t like:

  • Most of the videos simply repeat the adjoining statements. The videos serve a purpose for people who will not read the statements. But simply reading much of the statement on video can be counterproductive to relaying a heartfelt concern about the allegations.
  • I’d prefer the videos showcase a different Walmart executive than its spokesperson. That would have added more credibility to the videos.
  • In the YouTube videos, I would not leave the spokesperson on camera the entire time. I would cover some of the video with images of Walmart and its employees. These images would help re-enforce some of the positive messages the company is trying to relay about its efforts and point-of-view.
  • On Walmart’s Facebook page, a New Jersey man posted a link to the article. The man’s comment began “Stay awesome, Walmart” and went on to call The New York Times copy editor stubborn for including a hyphen in “Wal-mart.” Under a post about healthy-looking skin, Walmart addressed someone’s comment by writing: “We are deeply concerned by these allegations and are working aggressively to determine what happened. We have shared a video and our statement here:” However, we’d like to see Walmart address the situation more prominently on Facebook. Most of Walmart’s Facebook Fans likely support their stores. The followers might be the company’s best brand ambassadors.
  • Walmart’s spokesperson points out the allegations are more than six years old. I don’t find this technique very effective. To me, people still seem interested in allegations decades old if those allegations strike a chord. Any company could argue its culture and executives have changed, but these details and nuances don’t seem to impact impressions.
  • Here is one of the spokesperson’s comments: “The investigation is ongoing and we don’t have a full explanation of what happened. It would be inappropriate for us to comment further on the specific allegations until we have finished the investigation.” As a broadcast journalist, I heard a variation of this statement as often as any other. While the statement may be true to some extent, my impression is this is typically a PR pro’s favorite line to prevent giving out more details if any at all. You can always deliver this statement to a specific question, but my opinion is delivering these words in a generic sense simply generates cynicism among the journalists and customers following the story.