Media Relations: We Press For You Not To Write “Press Release”
Press release not only seems unnecessary, but the words may actually negatively impact a pitch’s success.
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jargon
Employee Communications: How to craft effective company messages
Like human anatomy, a message has many layers that are all interconnected to one another and should connect back to the heart of your organization.
Employee Communications: How to craft effective company messages Read More »
Don’t Do The Lingo
I call it The Flip Side because I offer both external and internal communications. My writing typically spotlights one or the other. But here’s an opportunity to kill two blogs with one subject. Keith and I were exchanging emails with someone about the possibility of refinancing. We’ve known her for years. She is very nice. Most importantly, we
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Do you speak Jargonese?
Let’s face it. Jargon is everywhere these days and has become woven into the fabric of everything from corporate culture to marketing strategies and [gasp] even marketing materials. If you’ve spent time in the corporate world or any other office setting, this hypothetical meeting conversation will likely make sense to you: Communicator: “This is a
Do you speak Jargonese? Read More »