Posts Tagged ‘journalist’

Some Media Are Like Men Staring At Women

Thursday, March 7th, 2013
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I know instantly when I’m talking to a man and his eyes begin to drift to the side like a vehicle starts to drift when its driver is on a cell phone. Often, the man is processing the attractiveness of a woman passing by. This phenomenon takes place even if I’ve engaged this person in a conversation about business, sports or world peace. It doesn’t take much to get distracted.

News stories are eye candy for journalists. For example, someone at a media outlet sent me a message about my pitch:  ”They like your idea, should I give them your number?” But no one called.

Another reporter wrote me, “Hi Keith! We’d like to talk to your expert about —–. Could you please provide a name & number?  Thanks!”

When the reporter didn’t call that day, the client said, “FYI, no word yet from —-.”

A reporter actually called the next day, but the point is clients often don’t get the media’s mentality. For example, it was not uncommon for a TV station to give me a story and then re-assign me two more times within an hour. This is especially exasperating when I started calling people for interviews, hung up the phone and learned someone changed my story.

So consider some media like that man who finally gave you time for an important discussion. Just when you think you’ve sealed the deal, something else walks in and distracts him. The media like sexy stories and your hot idea is just one nice pair of legs away from being yesterday’s news.

Media Relations: The Day I Took A Back Seat On Live TV

Tuesday, January 29th, 2013
keith-on-motorcycle-wblur

I recently found this picture of me sitting on a motorcycle. If I remember correctly, the camera captured this image outside a Harley-Davidson dealership.

Some TV managers routinely told my colleagues and me that women made up a significant portion of our viewers beginning at 5pm. So I figured I was in the driver’s seat after reading and sharing a story about a growing number of women riding motorcycles.

The dealership introduced me to women riders and the story took off. Of course, I couldn’t carry out such a story without taking a seat myself. During my live shot, I sat on the back. But anyone who knows much about motorcycles, which I don’t, realizes people have nicknames for riding on the back seat that are not very masculine. Confident in my credibility as a journalist, I held no animosity toward those snickering at my position. When the ride ended, the story steered a positive light on women and motorcycles.

Media Training: How Many Reporters Are Dumb As Rocks?

Wednesday, January 16th, 2013
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During media training, a participant said to me no offense, but she encounters reporters especially in TV who are dumb as rocks. Reporters show up to interviews with no concept of the topic. They even ask her what questions to ask.

Other participants agreed this lack of intelligence seems more prevalent in TV news. How would I respond?

First, I imagine every industry employs people we cannot believe have their positions. I don’t have studies concluding TV news has a higher share of dumb dumbs. But let’s use some logic. Many TV news directors don’t hire the best reporters they can find. They hire the best reporters they can find who are good looking. Some people might be excellent journalists, engaging to watch and know how to turn even the most mundane topics into visual masterpieces. But if those same reporters look like Elmer Fudd and sound like Mickey Mouse, their chances of holding a microphone or anchoring the news plummet. On The Flip Side, some news directors don’t mind teaching beauty queens how to report the news.

There’s another factor to consider. It was not uncommon for me to arrive for a 1:30pm editorial meeting and be told to go live at 5pm about, for example, a complex insurance story I knew nothing about. The assignment desk hustled me out the door to an interview it previously scheduled. With the few minutes allotted, I turned to Google, jumped on my smartphone and gathered every kernel of information I could on the way to the interview. You can see how someone less ambitious might show up with very little knowledge, although asking people what questions to ask them is an experience I can’t relate to. But TV general assignment reporters cover everything and often have little time to study.

The silver lining is this:  A reporter who doesn’t have a clue might be less willing to hit you with hard questions. They just want to finish the interview without making themselves look any more like a jackass. So if an unprepared reporter shows up and sounds like a dummy, be smart and guide the interview to go just like you want. Yes, take advantage of the situation. The media often push people into a tough corner. You can return the favor when possible to push your agenda to an unprepared journalist.

Media Relations: Would Going Topless Really Work On TV?

Monday, January 14th, 2013

Wanderlust

In the movie “Wanderlust,” a TV reporter is covering a groundbreaking. Alan Alda’s character, speaking through a bullhorn, asks her to stay to report the real story of a land dispute. She declines, citing time constraints.

Jennifer Aniston’s character asks the reporter, “You want a news story?” and then takes off her top. The reporter returns to cover the story. Other men and women also start taking off their shirts. Aniston’s character and her friends later watch the news, smiling in pride at the coverage they generated.

Would going topless really grab an otherwise uninterested media? Absolutely. TV newsrooms like few things better than to blur out something. I even recall an example of a newsroom obscuring out something that, in my opinion, did not need blurring, making the content more interesting and mysterious.

But going topless brings risks and questions:

  • How would taking off shirts affect your brand? Would going topless to obtain news coverage be worth breaking with a brand which otherwise promotes people wearing clothing?
  • Would your spokespeople be able to speak smoothly to the media and keep on key messages without wearing a top?
  • Would your representatives speak passionately or allow the adrenaline rush to drastically change their tones?
  • How would a business ensure the stunt did not backfire? It’s one thing for glamous Hollywood actors to pretend to protest in the nude. Would you be ready to see real life co-workers take on this task?
  • Would the company itelf take its own photos to post on social media?
  • How about citizen journalists covering the event who decide to post video without blurring it?
  • And how would a business handle employee communications, ensuring everyone understands the strategy and can come forward with concerns?

The movies can inspire us and reflect reality more than we wish to acknowledge. But before trying topless, consider how the concept fits into the overall communications plan. Most likely, the end will bring more than simply rolling credits.

Media Training: Let’s Get Over Our Body Language

Sunday, January 6th, 2013
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I watched someone conduct media training who spent more time than I expected analyzing body language. Am I not stressing the importance of body language enough when I conduct media training? She dissected people’s bodies down to their lips. Part of media training is helping participants feel comfortable with the media while being themselves. I wonder how we can expect people to feel comfortable with the media if we are positioning each of their body parts as if working with mannequins.

I’ve read media training experts explain how to stand, place feet and handle eyebrows. This is a case of experts feeling obligated to analyze and going overboard. Sometimes the best experts understand that less is more. I say focus on the big stuff when focusing on body language. If your body language distracts from your interview, then fix it. If your body language makes people not trust you, then correct it. If you make negative faces when reporters ask questions making it clear you hate the journalists sitting before you, then make adjustments. But I’m not for trying to fit a body language template to all people.

We really don’t know about bad body language until we see it in action. What works for some people may not for others. I’ve even stopped myself from over-analyzing. I’ll watch participants during media training and find myself prepared to point out a slight movement that might distract viewers. But I’ve stopped, telling myself not to over-analyze. Keep my mouth shut unless the body language is really too hot to handle.

A good coach makes slight adjustments to a quarterback, eventually leading to big improvements. A good coach knows he doesn’t need to completely re-invent the quarterback’s throwing motion.

Media Training: 8 Reasons Businesses Fear The Media

Thursday, January 3rd, 2013

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During media training, participants shared with us these eight negative statements about news media.

  1. Participant worries about journalists twisting or misinterpreting her words.
  2. Participant shares a negative experience with a reporter who never made time for her.
  3. Participant says one reporter acknowledged his management wants to “go after” an aspect of her organization.
  4. Participant asks what motives reporters have when interrupting people trying to answer questions.
  5. Participant has little media experience but considers the prospect terrifying.
  6. Participant considers media intimidating and that they often misrepresent people.
  7. Participant says some reporters consider you guilty until proven innocent.
  8. Participant says some reporters craft facts and omit others.

Let Me Tell You Why There’s No Real Media Conspiracy

Wednesday, November 14th, 2012

Let Me Tell You Why There's No Real Media ConspiracyI have often heard some people argue there’s a media conspiracy to get certain politicians elected or to push certain agendas. Yes, some news organizations have gained reputations for being either liberal or conservative. But I scoff at the idea that multiple news organizations and an invisible underground association of journalists conspire secretly together to get what they want. Why? Because most media are just not that organized. Here are some examples:

Evening producers sometimes assigned me stories they didn’t know the morning show already aired. If the media can’t communicate within the same room, how can they conspire nationally?

When management devises a new plan for delivering the news, they often quietly scrap that strategy weeks later. They couldn’t commit to a lengthy conspiracy.

Many journalists aren’t devoted to a particular political party. They are loyal to anyone offering them free food.

How bad was the communication in some newsrooms? I often emailed people two desks over to ensure I had a record of my words.

For every liberal writer behind the scenes in journalism, there is a well-paid anchor or manager not interested in paying one extra dime in taxes.

Many in media consider themselves an expert in all topics, so a conspiracy would almost certainly implode from within.

Managing a conspiracy would take too much time away from fantasy football and discussing shoes.

Many members would drop out of the conspiracy after learning the schedule didn’t allow a full hour for lunch.

The paperwork alone for filling out time sheets, delivering silly memos and taking care of reimbursements would make a conspiracy financially impossible and too slow to be effective.

Conspiracies don’t work by putting a bunch of people up front and in the public eye just because they have pretty faces.

Ridiculous Moments In TV News: Election Night Was Disaster Night For Me And Mister Big Sandwich

Thursday, November 1st, 2012

I was reporting for a North Carolina TV station and my election night assignment led me to the big city of Charlotte. I was working in a smaller TV market, so as silly as it now sounds, I envisioned a night of standing side-by-side with the big boys and girls delivering live shots.

My efforts to embody the young, future correspondent were contradicted by my reality. I worked at a station with ratings so low, a sports coach might as well have delivered the cliche speech about playing the rest of the season for pride. That night, I worked with a photographer I hung out with on weekends. My everlasting image of him that evening is him relaxed back in the driver’s seat with one hand on the steering wheel and the other holding a gigantic sandwich. He was the happy-go-lucky, let’s-eat-and-be-merry one sitting next to the nerd in the passenger’s seat. While he chewed, I figured staring a little bit longer at my notes might give me the edge to make my night special. Even our car sucked. We weren’t headed down to Charlotte in a Tahoe or Explorer or some other SUV that might portray a scent of journalistic testosterone. We and that sandwich squeezed into the type of hatchback you might see a Steve Carell character in on the way to his first date. To anyone watching, we appeared as the TV news version of Dumb and Dumber.

When we finally arrived at that big Charlotte hotel, I’m sure I was sporting my long, London Fog trench coach that took my game up a notch. We eventually found our position on a platform where reporters deliver live shots while rubbing elbows. While other reporters cruised around the ballroom as if this were familiar territory, I paced, wondering what interview I might grab to make myself shine. I weighed the risks and moved our position to a hallway, figuring I’d increase our chances of catching the candidate for a sound bite or two. But all I remember from that brief side adventure is some punk telling me I didn’t look like a news reporter. I wanted to believe he meant I looked smarter then some of my Ken doll colleagues. However he probably implied I needed to get a haircut and stop looking like a fresh face right out of college.

As the night wore on, something unfunny (but funny now) began to develop. Our newsroom took live shot after live shot that night and even took our candidate’s speech live from a podium directly before us. But the station took those live shots from a national feed, not once turning to us to appear on air. That night taught me a lesson that repeated itself before my eyes time and time again. Some of the most disastrous and unrewarding nights for a journalist can come election night. That’s when stations throw all they’ve got at the TV. They pre-plan like crazy for a series of spontaneous events that eventually turn everything upside down within minutes. And that’s even before the avalanche of technical problems.

On the way home that night, I was the calm one. Election night was over like the roller coaster you once feared to ride. But Mr. Big Sandwich was now the angry one, ranting and raving about the illogical plan of shipping us out of town to ultimately not use us. Sometimes it just doesn’t make sense. It’s just another ridiculous moment in local TV news.

Take It From A Reporter: Some PR Pros Are Stuck In Past

Thursday, October 25th, 2012

 

Take It From A Reporter:  Some PR Pros Are Stuck In 1960While working in TV news, I once started a Twitter debate with a PR pro after I Tweeted adding the words “For Immediate Release” on pitches to reporters is unnecessary. The conversation inspired the PR pro to write a blog on the topic. I still don’t understand why PR pros add those words or other phrases such as “Media Advisory.”

 

  • Even if you don’t write “media advisory,” no one is going to mistake your news release as an advisory from the U.S. Coast Guard or the National Weather Service.
  • If you’re married to the words “media advisory,” save the phrase for straight forward, nuts and bolts news releases that accomplish little more than share information. Send such pitches to the newsroom’s assignment desk, which can forward the story to the correct reporter.
  • Consider this:  Have journalists ever told you they accidentally deleted your pitch because you didn’t properly label it with “media advisory”?
  • Whether you write “For Immediate Release” or not, reporters assume if you send it, they can use it immediately.
  • Just because a college professor or some PR agency taught you to write “Media Advisory” or “For Immediate Release” doesn’t make it meaningful or right.
  • Those two phrases at the top of a pitch often gave me a heads up I was about to read something coming out of Boringville.
  • If you write “For Immediate Release,” I assume you still type “www” before URLs and get your oil changed every 3000 miles.
  • One final thought:  PR has changed since 1980.

 

Media Relations: Apple Offers You More Than New Toys

Tuesday, October 23rd, 2012

Apple on new iPad mini. "It's as thin as a pencil." Think of sound bites journalists can't pass up.Apple live streamed a special event introducing new products including the iPad mini. Companies can learn the following from the presentation:

  • Provide journalists with visual, simple graphics.
  • Consider other visuals to provide before journalists arrive at your door.
  • Provide journalists simple bullet points highlighting your key messages.
  • Don’t fear using props to visually drive home key messages to journalists.
  • If you have a graphics department, ask if it can create animated graphics to support your sound bites.
  • Don’t limit yourself to one spokesperson. Offer different sources for different topics.
  • Explain to journalists how your services or products impact real people. Provide examples. Provide clients.
  • Your spokesperson should speak with passion. He or she should speak from the heart not from a script.
  • Apple on new iPad mini. “It’s as thin as a pencil.” Think of sound bites journalists can’t pass up.
  • Show journalists a short video.