- Is preferable than reading paragraphs of text on a website.
- Makes you stand out from the competition.
- Teaches potential clients more about you quickly. (Imagine a LinkedIn profile video.)
- Helps grab a potential client’s attention.
- Shares the stories or testimonials of past clients.
- Keeps potential clients engaged and on your website longer.
- Can deliver information about legal issues and FAQs.
- Puts a face on your firm.
- Helps build credibility and confidence in your firm.