marketing consultant

Public Relations: Living With Dirty Teeth

Leave a Comment / Public Relations /

Up-selling sucks. Few people enjoy being the recipient of up-selling, but they often don’t mind engaging in such a practice themselves. It’s one of the worst forms of public relations. Be happy a customer is a customer and don’t see it as an opportunity to suck from them more of their hard-earned money. If they appreciate your service, they will inquire about additional possibilities without you putting the screws to them.

Public Relations: Living With Dirty Teeth Read More »

How Companies Can Better Sell Themselves When Hiring Employees

1 Comment / HR Communications /

Wanted: Superhero To Do It All (Tights Optional) ABC Company has a great opportunity for a superhero to join our dynamic, growing team. Responsibilities: Must be able to interface with internal and external customers in a fast-paced environment. Must be able to work alone or part of a team of other superheroes. Proven ability to

How Companies Can Better Sell Themselves When Hiring Employees Read More »

How I used social media to sell a 15-year-old car with 173,500 miles in 35 minutes

Leave a Comment / Social Media, Uncategorized /

My first new set of wheels was a forest green, 1996 Jeep Cherokee. It’s been most places I’ve been and brings up many memories. Back in a North Carolina snowfall, I once locked the keys inside when it was still running. My Dad and I drove it across country with my cat. My cat, so

How I used social media to sell a 15-year-old car with 173,500 miles in 35 minutes Read More »

Give Bank of America public relations credit where credit is due

Leave a Comment / Public Relations /

Bank of America mailed my friend a card. The face of the card read “Thank You.” Inside the card, the bottom half included in red print “Thank you for choosing Bank of America. We look forward to continuing to fulfill all your banking needs.” This part did not necessarily impress me. Big businesses, from insurance

Give Bank of America public relations credit where credit is due Read More »