Such news releases reinforce the stereotype that public relations is nothing than an attempt to spin reality despite the obvious. More companies must abandon this old school approach and at least [...]
If reporters ambush you in an awkward or uncomfortable location, don't be afraid to tell them you are happy to answer their questions but prefer to move to a different area.
During media training for a business trying to improve its public relations, I asked one of the company’s leaders, as part of a mock interview, to confirm something about his fees.