news director

Media Relations: 11 Reasons I Miss Local News During Sweeps

    Listening to the motivational speech during the morning editorial meeting about how crucial ratings is this time around. Watching promos that are better than the special reports themselves. Brainstorming sessions to find the best alliteration for a graphic. News directors exiting their offices an hour before a newscast, standing over a producer’s shoulder,

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10 reasons why newsroom assignment editors might ignore your great story pitch

They are distracted making phone calls for reporters who should be doing the work themselves but are instead either analyzing an air check or feasting on free food that just arrived in the newsroom. The news director is blaming them for missing a story no normal human being could have known about. They are busy

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