After days of covering a hurricane on the coast, we drove hours to return to the news station. I felt at ease, the hard work in the rearview mirror and no new deadlines in sight. I felt comfortable in jeans and a casual shirt, absent the obligatory tie. Experiencing a lack of electricity for several […]
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Listen to Keith, during an industry conference, talk about how commenting on breaking news is one of the strongest opportunities to show your expertise to the news media. https://theflipsidecommunications.wistia.com/medias/zxt4sk4tk1
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Make major shifts in key messages within short periods of time. Make statements that don’t match actions. Prohibit certain news outlets from attending media briefings. Ask reporters to profile your organization without providing a story angle. Answer questions before ensuring leadership is on the same page and then backtrack. Hammer away at opponents’ actions and
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People often prepare extensively for news media interviews but sometimes are surprised how much an interviewer does not know.
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Source: Pew State of the News Media 2013 In local TV, sports, weather and traffic now account on average for 40% of the content produced on the newscasts studied while story lengths shrink. Across the three cable channels, coverage of live events and live reports during the day, which often require a crew and correspondent, fell
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During media training, participants shared with us these eight negative statements about news media.
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