Public Relations: Some Media Scared And Lazy, Not Busy
PR pros without newsroom experience may have suspected some of this. You don’t dare speak it publicly
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Media Relations: 10 Reasons I Ignored This News Release
When I was reporting, a communications firm emailed me a news release about an education expert being available for comment. I ignored the news release due to a combination of the following reasons:
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Media Relations: Going Live On TV In 22 Minutes
You build yourself a reputation as being available anytime, anywhere.
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Media Relations: Would Going Topless Really Work On TV?
Absolutely. TV newsrooms like few things better than to blur out something.
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Crisis Communications: Making Angry Callers Happy After Negative News Stories
Even the angriest callers are willing to forgive a perceived wrong if a business communicates with them directly and genuinely tries to explain itself.
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Crisis Communications: Why We Didn’t Send The Media A Statement (Part 2)
Business owners might legitimately ask themselves why they should self-identify themselves when the TV station is not.
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Crisis Communications: Why We Didn’t Send The Media A Statement (Part 1)
Responding quickly is important, but responding too quickly without thinking matters through can make the case unnecessarily complicated.
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You Got In Bed With The Media But Didn’t Satisfy Them
You thought you placed your client, but now you risk losing the story if you don’t come up with more.
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Wow! Words That Indicate A Tweet Might Actually Suck
Some of those posting Tweets are falling back on gimmicks to convince us to click their links.
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Shooting Video: Make Them Beg For More Instead Of Less
Consider videos more of a headline than a two-page, in-depth newspaper story.
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