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10 Things I Miss Most About Covering Election Nights As A Reporter

Leave a Comment / Media Relations /

Technical problems we all secretly predicted Watching the carefully thought out newsroom election night game plan quickly disintegrate Being assigned to a new candidate at the last second after conducting weeks of research on another one Wondering what genius decided to assign several crews to work under tight deadlines on the same laptop editor Watching […]

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Media Training: Tips When Employees Screw Up

Leave a Comment / Media Relations, Public Relations /

    Make someone available to talk with the media. Don’t hide behind “no comment” or lame, emailed statements. Apologize and share your disappointment in strong, genuine terms. Apologies won’t satisfy everyone, but they often stop problems before they snowball into something out-of-control. Explain how this happened. Otherwise, the rumor mill starts churning and speculation

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