Public Relations: Be Politely Persistent
Some media outlets make it maddeningly difficult to find the appropriate person to pitch a story idea to.
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pitches
Media Relations: Pitching Stories About “Old” People In This Day And Age
Some media outlets will approach with closed minds pitches about senior citizens.
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Media Relations: We Press For You Not To Write “Press Release”
Press release not only seems unnecessary, but the words may actually negatively impact a pitch’s success.
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Pitches To Ditch: Some of the most off-target ideas PR pros emailed me (no offense, Barney)
Pitching the media effectively is not tossing darts.
The Flip Side of the pitch: spreading the news to employees
The carefully crafted news release and media pitch should have an “equal and opposite” pitch for employees.
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Using your location to enhance your pitch to journalists
Where is this interview going to take place?
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14 ways to get a reporter to quickly delete your pitch
The following 14 phrases are from real emails I received from PR pros who wanted me to cover their stories.
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Media Relations: For some PR pros, it’s pitch dark
Maybe someone forgot to take my publicity headshot off the dartboard they use to pick what journalists to pitch.
Media Relations: For some PR pros, it’s pitch dark Read More »
How Pictures Make Your Media Pitches Better
The reporter, photographer, PR person and client met in a standard company office. The reporter asked questions and got a stronger grasp of the story. But the photographer didn’t shoot a thing. He stood there, balancing himself on the tripod. The real story was across the street: the factory. Men were loading trucks. Women were
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