Posts Tagged ‘politics’

Obama Takes Key Public Relations Steps In Tug Of War

Friday, May 17th, 2013
tug-of-war

The political tug of war between the Obama administration and Republicans has returned to its insane level of rhetoric that we remember prior to the November elections.

Some Republicans argue the administration misled the public about Benghazi to help ensure a victory in November. Some Democrats argue Republicans are making something out of nothing to tarnish Obama and Hillary Clinton’s potential presidential run in 2016.

Republicans want to know who knew what about the IRS. The administration also criticizes the IRS but points out the president does not run the agency.

And both sides of the aisle express unhappiness with subpoenas related to the Associated Press.

Some of the media seem to be complicit in a reality game show atmosphere, working side-by-side with politicians on whom can deliver the most sensational sound bites. These “scandals” raise some important discussions, but good grief. If only some politicians would work to solve our everyday problems with the same zeal that they try to call hearings and speak craziness into microphones.

For a moment, take off your political team’s bloodied uniform and acknowledge some of what’s really happening: In general, the administration wants to downplay any links to these issues as much as possible. On the other hand, some Republicans want to make these issues seem as dreadful as possible and portray the government as a stalker peaking through your bedroom window at night. Call it high stakes marketing far beyond the traditional press release. If some of these microphone huggers really wanted the truth, they would wait for their hearings to finish fleshing out the facts before demanding justice with their scary words.

The media are already analyzing how these current issues might impact Obama’s legacy without acknowledging our tug of war may likely have moved on to something new in six months. But Obama is taking some important steps for crisis communications:

  • He showed concern about the IRS issue by saying, “Americans have a right to be angry about it, and I’m angry about it.”
  • He took action by accepting the resignation of the top person of the IRS.
  • The White House released e-mails related to Benghazi.
  • He brought back legislation to help legally protect journalists.
  • He answered questions at a news conference.
  • He for the most part keeps his composure.
  • He asked Congress to help improve security at American embassies.

I’m not saying he’s right. I’m saying those are some of the moves you make when opponents say you’re wrong.

Of course, others might share examples pointing out the administration put itself in this PR mess in the first place. Fair enough. But these latest steps help the president reach his larger goal of refocusing attention to his agenda. He is building a dam against gushing water. But some water will always leak through. His critics also have public relations firms armed with strategies. Even if Obama registered tomorrow as a Republican and shouted “pretty please with a cherry on top,” critics know to share phrases such as:

  • “We demand more information.”
  • “We reject the apologies as insufficient.”
  • “This is politics at its worst.”
  • “He is not going far enough.”
  • “We are determined to get answers.”

So the tug of war continues with almost everyone landing in the mud. Some politicians hope to score points. The media hopes to improve ratings. Too much of the public is desperate for details that prove that the opposing party is truly the scum of the Earth.

And I, of course, write a blog, tired of grown-ups who can’t solve problems or controversies without acting like the sky is falling and it’s the other guy’s entire fault.

Public Relations: Treacherous Territory

Monday, April 8th, 2013
show-some-self-control

One person makes enough comments over time, we know where he stands politically. Another man, in a prominent place where prospective clients can easily see, posts a picture of himself with a well-known partisan, political figure. Someone else, during a discussion about a different topic, manages to indicate his disappointment in an election. And yet another person discusses his position on abortion.

All these people have something in common: They are all business people. And the situations in which they made their statements also all have something in common: The business people revealed their positions in front of strangers or others who may hold drastically different views. These very strangers are prospective clients.

Obviously, there’s nothing wrong with having strong political views. But does sharing these views somehow increase business? Do businesses believe sharing their political views will grow their bottom lines by attracting others with similar opinions?

We guess this is a possibility but we doubt this is a true business strategy. After all, how well would this strategy work when businesses share their strong political views in front of strangers with unknown opinions? In those situations, aren’t you potentially alienating liberals or conservatives who might otherwise hire you?

We believe what’s more likely is people cannot help themselves. They feel so strongly about their political beliefs that, even though revealing them goes against their better judgment, they can’t help but work in comments into what are otherwise unrelated conversations. And while you may connect with someone politically, you’re probably more likely pissing off people. These are people who might have used your services but use your one or two political comments to define your entire existence or brand.

Even if we hear political comments we agree with, we sometimes make a mental note that this business person isn’t considering the consequences. There are always examples of businesses which reveal their political positions and do not suffer significant repercussions. However, small businesses especially can not afford to sacrifice a few solid prospects here or there due to unrelated political commentary, unrelated being the key word. Sometimes companies must fight for political positions, such as tax policy, that may directly impact their businesses. But too often, we hear political remarks that hold absolutely no direct relation to the conversation at hand.

Some men can’t help staring down passing women even when standing next to their wives. Some people can’t help eating cookies even when dieting. And we’re convinced some business owners can’t help spewing political jabs even when it may cost them customers.

Politics and government are important. But we often depict America as fairly split down the middle politically. Show some verbal self control. Be smart. And if you automatically assume the people surrounding you agree with you politically, that’s not very smart at all. Politics is a perimeter most businesses should not cross.

The Continued Role Of Social Media In War And Politics

Monday, December 3rd, 2012

The Continued Role Of Social Media In War And Politics

My mom repeated her social media blasphemy.

“Twitter is a waste of time,” said told me several times.

I don’t spend as much time anymore on Twitter. People started annoying me especially as the presidential election approached. But I continue to believe Twitter is a useful tool for businesses to share their knowledge and establish a place in their industry. This argument hasn’t persuaded mom to stop saying, “Twitter is a waste of time.” She focuses on the silly statements people post to Twitter.

But current events, both domestically and internationally, remind me of Twitter’s reach.

In Gaza Conflict, Fighting With Weapons and Postings on Twitter,” read The New York Times headline Nov. 22.

I read about Twitter again in The New York Times in an article about conflict in Egypt: “Mohamed ElBaradei, an opposition leader and former United Nations diplomat, sent a Twitter message that the draft constitution “undermines basic freedoms and violates universal values.”

Facebook followed:

The New York Times: “On Mr. Netanyahu’s Facebook page, Gila Glickerman, the mother of a combat soldier, thanked the prime minister for bringing her son home, while Shai Solomon wrote, ‘You’ve just lost a vote at the ballot box.’”

Next, a Times article about Syria: “The protest took place despite more than two days of Internet failures that slowed the spread of the call for action. Called the “Strike of Pride,” it was announced on Facebook and other social media sites beginning a week ago, as well as by activists who dropped leaflets and spray-painted the news on walls.”

I’m not sure Skype is social media in the true sense, but Syria coverage included Skype. Again, The New York Times: “For months, rebels fighting to overthrow President Bashar al-Assad have used Skype, a peer-to-peer Internet communication system, to organize and talk to outside news organizations and activists.”

Domestically, President Obama and The White House Tweeted so often about issues related to the fiscal cliff, the hashtag “#My2K” trended nationally. Five days later, The White House Tweeted, “Hey guys, this is barack. ready to answer your questions on fiscal cliff & #my2k. Let’s get started. – bo.” Moments after someone suggested to me the President was not Tweeting himself, we saw a picture of the President apparently Tweeting. I tried to take part in the conversation, too.

These examples are simply reminders that social media continues to play a significant role in communication at the highest levels of war and politics across the world. For every silly example of people posting on social media about what they ate for lunch, there is an example of Twitter’s true influence.

And if leaders of countries and those involved in combat continue to acknowledge the reach of social media, so can a small business down the street.

What do you think mom?

Media Training And Politics: Did Biden Do What Obama Should Have Done?

Friday, October 12th, 2012

Our guest blogger is Duncan Matheson, President and co-founder of BissettMatheson Communications in New Brunswick, Canada. Here’s what he has to share after reading our blog on media training and the vice presidential debate. This originally appeared at http://bissettmatheson.com/en/blog/

Media Training And Politics:  Did Biden Do What Obama Should Have Done?I mentioned in my last blog that I’m quite into the US election, and by extension, the debates. I must say that I was much more satisfied with the vice-presidential debate last night than I was with that awful performance by President Obama last week.

Joe Biden, I thought, did what Obama should have done – challenged his opponent at every opportunity, acted as on-the-spot fact checker when needed, reminded viewers of the 47% video, and generally came across as genuine and with solid messages, presented in a credible way.

But politics aside, there are lessons to be learned from both Biden’s and Ryan’s performances for anyone who ever needs to promote their business.

In his blog The Flip Side, Arizona communications consultant Keith Yaskin lists what he sees as these lessons.  I think his assessment is bang on, so I’m pleased to share it here.

  • Biden made crisp, key points on Libya. Businesses must do the same on the topics important to them.
  • Biden spoke with passion and used his hands.
  • Ryan made it personal early on by bringing up Scranton, Pennsylvania.
  • Biden told a personal story. Businesses should tell their personal stories.
  • Ryan told stories about his family. Business executives should not fear sharing personal stories to make a point.
  • Biden used the letters CBO. Executives: Don’t use lingo that many people in the audience won’t understand.
  • Both should have been more careful about facial expressions. Media love to show facial expressions which could have unspoken meanings.
  • Ryan told a story about someone he met in the military. Again, the media like to hear personal stories.
  • Both men got too detailed about Afghanistan. Afghanistan is very important, but too many details can lead to losing your audience. Concentrate on your headlines.
  • Biden says “he’s talking about my mother and father.” That’s how you take complicated issues and make them personal.

Those points complements of Scottsdale, Arizona communications consultant Keith Yaskin. It’s a good list.

But it wasn’t all good examples. When Biden pushed Ryan to identify specifically what loopholes his government would eliminate to afford the tax breaks he and Romney were promising, as has been the case throughout the whole campaign, Ryan dodged the question.

People see through that kind of thing. If you are a business owner, don’t do that. It will hurt your credibility.

Media Training: Don’t Let Your Speech Get Stuffed

Friday, September 7th, 2012

Media Training:  Don't Let Your Speech Get StuffedAs an investigative reporter, I gathered a lot of information for stories. My stories were longer than most on TV, but I still prevented myself from squeezing too much information into the report. Yes, I wanted to share all the details I considered important. However, cramming too many facts into one story would leave viewers with a blur of information.

Now we put together videos for businesses and advise them not to try to relay too much in two minutes. Video is different than text. Text allows readers to delve into the details. Video presents more of a headline for viewers. Video often hopes to quickly grab your attention and direct you to further reading.

This is the challenge for me when listening to a President of the United States speak about the State of The Union or address an audience at political conventions. The conventional wisdom is to offer listeners a list of achievements and new ideas. The topics are wide-ranging and often complex for many people.

I watched ABC News when President Obama spoke at the Democratic National Convention. Some of ABC’s analysts discussed what they considered the tone and theme of the speech. Some pundits described Obama’s words as several speeches rolled into one. I’m not a fan of leaving such an impression. I understand firsthand the desire to want to relay so much information in such a short period of time. However, I recommend making a choice and focusing on one important theme. Pick a key message and repeat and return to it. Reference other topics but circle back to the core issue. Make your key message obvious. Connect the dots for listeners. Don’t force analysts to connect the dots for your audience. When I reported on TV, I often felt I successfully broke through the information overload barrier when a viewer later repeated back to me a recurring line in my story. I hammered away strongly at one key message instead of touching on several topics in mediocre fashion.

This approach is easier said than accomplished. In both politics and business, pressure is put on leaders to address so many issues. Analysts wait in the shadows, ready to pounce when someone omits this or that. However, I still prefer leaving listeners and viewers with a few well-connected lines, a common theme they are more likely to repeat to their friends and co-workers. Otherwise, I fear their eyes and minds will wander elsewhere when faced with too many broad-ranging topics at once.

Politics And The Media: Is The Paul Ryan Pick Any More Important Than Preseason Football?

Tuesday, August 14th, 2012

 

Politics And The Media:  Is The Paul Ryan Pick Any More Important Than Preseason Football?

When your football team plays well during preseason and a rookie quarterback shows promise, you almost can’t stop your optimism from rising. Then a football Grinch hauling a bag of stats and history reminds you of past Super Bowl champions which endured horrendous preseasons. Before you pick yourself back up, he slaps you down again, explaining the 2008 Detroit Lions went 4-0 in preseason, then finished 0-16 in the regular season.

Friends and experts remind us every year how preseason holds such little significance. And every preseason, if our teams win those practice games, we can’t help but believe the victories bring higher meaning.

Every four years, when a presidential candidate announces his VP pick, the media analyzes the choice until someone waves a new shiny object in front of their faces. In 2008, people first told us McCain handed Obama the election by selecting Sarah Palin. Then pundits indicated Palin might help launch McCain to victory after she fired up the convention and connected with plenty of regular people. Today, some argue Palin eventually lost McCain moderate votes. But I’ve heard no one state she outright cost McCain the election or led Obama to victory.

Even before Romney chose Paul Ryan, I joked on social media how history proves VP picks make all the difference in the world. When NBC News and the Associated Press the night before the official announcement reported Ryan’s selection, I prepared the question:  Will Paul Ryan make a significant impact on the election?

“No,” began the first response to me from a local attorney. “He doesn’t move the needle at all in this polarized electorate.”

Now wait one second! I hear Ryan proposes big ideas on reforming Medicare and those ideas may scare senior citizens, who I’ve always heard are one of the most dependable voting blocks. The lawyer responded, “Old people are not usually undecided.”

Then I talked on the phone with a friend who has worked on Democratic campaigns. My friend assumed Ryan would change the focus of the presidential race but stopped short of predicting he would actually change votes. Fine. Ryan brings different issues to the forefront. But I want to know if Ryan will change anyone’s mind. Bring in the political reporter:

“He will turn it from a referendum on Obama into an ideological contest with the Democrats,” the reporter told me. “I think this makes it easier for Obama to win. Ryan’s plan is simply too radical for the electorate. Ryan wants to replace Medicare with a voucher program. That is a bridge too far for most people.”

I asked, “So you think Ryan’s pick will change a significant amount of votes?”

“Yes,” he responded. “A turnoff to a lot of middle income people. And no Latino votes.”

Then I heard from a TV anchor:  ”Yes, he just locked up Florida for Obama.”

It sounds as if Paul Ryan may prove me wrong and play a significant role after all. Should I conclude VP picks don’t necessary help you win but they can certainly help you lose? Before I sign off on this, I want to hear from a PR consultant who is a Republican.

“He was almost forced to take Paul Ryan to fire up his conservative base,” he said. “The only impact I’m thinking he’ll have is he can swing some states in the Midwest.”

Swinging some states could be very significant in a close race. And what are we to believe about voters’ initial reactions to Ryan? A USA TODAY/Gallup Poll shows Ryan scores the lowest initial ratings from Americans of any vice presidential pick since Dan Quayle. On The Flip Side, Mitt Romney, after announcing his VP pick, took his biggest lead in the Gallup daily tracking poll (2 points.)

So let’s review. Ryan doesn’t move the needle at all. Ryan helps Obama win. He helps Obama win Florida. But he helps Romney win some Midwest states. Write all this down or capture a screen shot. I find these scenarios genuinely interesting. When the election is over, I’ll ask my same respected colleagues the question again. If Paul Ryan helped decide this election, then I will view VPs much differently and better understand why the media gets so hyped up about them. In the meantime, I need to watch a tape-delayed broadcast of my football team’s first preseason game. I understand our rookie quarterback played fairly well against second and third team defenses. I’m starting to wonder if we can make the playoffs.

Oh Canada! For Public Relations Pros, This Is A Great Move!

Monday, July 2nd, 2012

Oh Canada! For Public Relations Pros, This Is A Great Move!

Here we are in Canada. We are smiling. But some people consider traveling to Canada without turning their frown upside down.

If some liberals and conservatives share something in common, they both threaten to move to Canada when elections or rulings don’t go their way. I doubt these angry Americans actually make the move. I doubt most of them even check if the policies they’re upset about are any better with our neighbors to the North. And if liberals and conservatives actually moved to Canada every time they got angry, most of them would simply end up living together across the border.

How does Canada feel about being the back-up plan when Americans get upset? Maybe some Canadians see The Flip Side and are flattered their country is the first choice.

If I were a real estate public relations pro in Canada, I would blast email great deals to liberals and conservatives every time they got angry. Better yet, before big elections or rulings, I would post online videos, plant news stories and strike up some social media strategy about Canada’s virtues. This would start up a subliminal conversation just before the volcano of political anger erupts.

“Like” Canada’s Facebook page the next time your political opponents push your buttons and possibly win a free weekend in your favorite province. Re-tweet “I’m moving to Canada” or connect with Canada on LinkedIn and potentially win an acre in the wilderness. Plus enjoy professional baseball, football and hockey just like you do now!

If nothing else, the public relations pro could probably persuade at least a few people to buy a summer home up North. My question is this:

If you trek up to Canada and then its politics piss you off, where do you threaten to move next?

“I’m moving back to America!”

Politics And Media Relations: Was Romney A Ramblin’ Man?

Tuesday, June 26th, 2012

After the U.S. Supreme Court released its ruling on Arizona’s SB1070, some members of the media complained presidential candidate Mitt Romney wasn’t staking a clear position about the decision. Watch this interaction between CNN and a Romney representative. Romney’s supporters may chalk up this criticism to what they consider to be a never-satisfied liberal media. His detractors may argue he is trying to walk a tightrope:  He doesn’t want to lose the support of Tea Party members or Latino voters especially in battleground states.

However you feel about how Romney’s campaign handled the issue, my advice is this to politicians and public figures:  Be decisive.  Clearly reveal your opinion. Don’t muddy the waters. Let the media question your position. But don’t let the media portray you as someone not taking a position. Don’t let journalists question your resolve.

We knew the U.S. Supreme Court’s ruling was coming. In cases such as this, those responsible for crafting statements have time to prepare and strategize for various scenarios. Don’t be caught off guard. You can try to offer statements offering you loopholes and escape hatches if the political environment changes. But most members of the media, especially those who pride themselves on getting straight answers, are well-trained to spot non-answers. Critics blasted John Kerry, during his presidential campaign, for what they considered confusing and unclear statements about the Iraq war. You can fool some media, who will simply air or print statements without much analysis. But particularly in today’s environment of partisan journalists and talk show hosts, you’re gamblin’ if you start ramblin’ with weak words.

Don’t be the bait. Take a stand. Let your critics take issue with your opinion. Don’t let them argue you didn’t offer one.

The 10 Best Ways to Get The Media to Ignore Your Political Press Release

Friday, September 17th, 2010
  1. Starting with a subject line that includes 21 words
  2. Trying to spark coverage by diving into complicated stock holdings and land deals that would take journalists half-hour specials to explain
  3. Screaming an opposing candidate is putting someone at risk without offering an interview with one of those people supposedly at risk
  4. Putting at the top with stars “FOR IMMEDIATE RELEASE.” In Media-ese, that often translates into “FOR IMMEDIATE TRASH.”
  5. Making an email 10 paragraphs, forgetting many reporters now read off small smart phones, not stadium-sized monitors at their desks
  6. Not including pictures or video
  7. Answering follow-up questions by responding with an answer that everyone knows is a non-answer and expecting it to be accepted
  8. Calling out the other side for playing politics because everyone knows both sides are engaged in the same game
  9. Saying “let me check into that” when reporters ask for documentation to prove one of the claims in a press release
  10. Not realizing there are better and more subtle ways to persuade the media to cover issues that play toward your candidate’s strengths other than sounding like nothing more than a political mouthpiece who studied spinology in college

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