Media Relations: If The President Can, So Can Companies
If you can’t personalize a story, don’t pitch it until you can.
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Public Relations: I might soon be enjoying a $15 monthly maintenance fee
My bank mailed me a letter. It discussed the benefits of using its cards and earning points for rewards and cash back. The letter stated “We are here to help” and how the bank strives “to provide the best products and services to meet all of your banking needs.” Toward the end, the letter read
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Public Relations: Handling negative customer reviews
Instead of ignoring problems, work quickly to try to fix them and address them directly with each customer.
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Public Relations and Social Media: How to convey bad news to customers
Other businesses should take a similar approach if the shoe is ever on the other foot.
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Public Relations: Handling Customer Emergencies
When someone walks in still in “calm” mode and respectfully explains your company’s slip-up is costing him both time and money, solve it.
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Indiana Jones and the lost art of public relations
Give your front line employees some authority to make simple decisions that require mostly a strong dose of common sense.
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Getting your business on TV might mean NOT planning ahead
A mother goes to thank students in a classroom for making a difference in her life. An ice cream store offers free goodies to men and women who work to protect and serve. An eight-year-old helps save the environment. The media might not be interested in sending both a reporter and photographer to cover events
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