2 By Loren Yaskin In Media RelationsPosted April 30, 2012Media Relations: PR Pros Should Not Engage In ThreesomesI stand by my decision. READ MORE
0 By Loren Yaskin In Media Relations, Media Training, Public Relations, Video ProductionPosted April 25, 2012Media Relations: Businesses And PR Pros Can Learn From How Walmart Is Handling The New York TimesMedia Relations and Crisis Communications: What we like and don't like about how Walmart handled The New York Times story. READ MORE
1 By Loren Yaskin In Media Relations, Media Training, Public RelationsPosted April 19, 2012Media Training: Talk To Bloggers And Journalists Even If Your Hair Is Full Of ShampooIf you want media attention, re-arrange your schedule. Do some quick thinking. Don’t miss an opportunity. READ MORE
0 By Loren Yaskin In Media Relations, Media Training, Public RelationsPosted April 2, 2012Pitches To Ditch: Some of the most off-target ideas PR pros emailed me (no offense, Barney)Pitching the media effectively is not tossing darts. READ MORE
2 By Loren Yaskin In Media RelationsPosted March 19, 201214 ways to get a reporter to quickly delete your pitchThe following 14 phrases are from real emails I received from PR pros who wanted me to cover their stories. READ MORE
0 By Loren Yaskin In Public RelationsPosted February 20, 2012Public Relations: I might soon be enjoying a $15 monthly maintenance feeMy bank mailed me a letter. It discussed the benefits of using its cards and earning points for rewards and cash back. The letter stated “We are here to help” and how the bank strives “to provide [...] READ MORE
1 By Loren Yaskin In Public RelationsPosted February 2, 2012Public Relations: Handling negative customer reviewsInstead of ignoring problems, work quickly to try to fix them and address them directly with each customer. READ MORE
0 By Loren Yaskin In Public Relations, Social MediaPosted January 31, 2012Public Relations and Social Media: How to convey bad news to customersOther businesses should take a similar approach if the shoe is ever on the other foot. READ MORE
0 By Loren Yaskin In Public RelationsPosted January 26, 2012Public Relations: Handling Customer Emergencies Part 2We have two updates. READ MORE
0 By Loren Yaskin In HR Communications, Internal CommunicationsPosted January 8, 2012Target and Breastfeeding: How to Communicate a PR Problem InternallyGet the word out to your employees quickly. READ MORE