Devaluing Communicators: Letter From A Clueless Exec
I could pay you, but you’re not free.
Devaluing Communicators: Letter From A Clueless Exec Read More »
I could pay you, but you’re not free.
Devaluing Communicators: Letter From A Clueless Exec Read More »
PR pros without newsroom experience may have suspected some of this. You don’t dare speak it publicly
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If your business ever faces such a situation and you have a heads up, how do you prepare?
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The Flip Side interviews investigative reporter Vicky Nguyen of NBC station KNTV about businesses and PR pros pitching her stories.
VIDEO: TV Reporter: PR Pros Don’t Always Get It Read More »
You might have a license to kill … your own pitch.
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Instead of some of these PR pros seeing this as an opportunity to question conventional wisdom and, at least for a split second consider a change of course, they decided the better approach was to depict me as an empty-headed jerk who must have stolen his awards and graduated by mistake from one of the country’s best journalism schools.
If you write “For Immediate Release,” I assume you still type “www” before URLs and get your oil changed every 3000 miles.
Take It From A Reporter: Some PR Pros Are Stuck In Past Read More »
If the public generally views a client as someone who viciously feeds off others, portray him as a victim of circumstances. If the public fears a client, transform that fear into fascination. If a client is unattractive with the personality of a reptile, bring out the unknown side that resembles a puppy dog who comes
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Ensure your clients understand your business relationship will include days of constant communications.
Media Relations: Be A Nag … To Your Clients Read More »
Your idea didn’t make the cut. You can’t expect all of them to hit the air or show up in print.
PR Pros: Don’t Stalk The Media Read More »