I sat in a networking meeting where business leaders went around the room sharing their primary goals. When it was my turn to talk strategic communications, I said bluntly, “Our objective is to make more money.” The room laughed. In public, many organizations say the same thing under layers of more polished language. They talk […]
Smart Strategic Communications Should Start With Dollars Read More »
Work out loud. Take your target audiences along for the ride on social media and in news stories. Sharing fun behind-the-scenes on a project can be a fun way to ensure your company’s personality shines through. Think of analogies that explain your projects. For example, we work with a client who likened their work to
MacGyvering A Commercial Real Estate Story Idea Read More »
We once belonged to a networking group which ended meetings with each business owner sharing their goals. I once declared, “I’m here to make more money.” The room erupted in laughter. I inferred companies sometimes feel awkward stating this objective and instead fall back on the latest lingo. Companies ultimately want to know if public
How PR Helped Nearly Double A Small Business’ Total Income Read More »
Starbucks announced its holiday drinks are back and that it’s giving customers a red collectible holiday cup when they order holiday drinks. “This year’s cup will warm your heart as well as your hands, with a festive design that evokes a cozy holiday sweater,” Starbucks’ website states. Starbucks’ holiday cups, and the company’s emotional
14 Tips From Starbucks’ Red Collectible Holiday Cups Read More »
by Gina Butchin “Necessity is the mother of invention.” This year has created an unprecedented opportunity for professional communicators to flex our creativity and adaptability. Seemingly, overnight face-to-face meetings and chats around the copy machine were replaced with video conference meetings and conversations over instant message. As we embraced the ever-changing environment around us, we
Inventive Ways To Keep Employees In Touch and Engaged Read More »
You would think I enjoy grocery shopping especially during off-peak hours. The pleasant, upbeat music. The brightly-lit aisles. The rush of cool air in the frozen section. Particularly on a Saturday night, you can sense some serenity while strolling through the open space of a warehouse-like-store, feeling no rush to find an exit. You also would
Is It Sexist Or Do Male Grocery Shoppers Need Improved PR? Read More »
COVID-19 might be leading school districts to communicate with parents and staff more than ever before. Mitigation plans. Differing opinions. Heated topics. Staying one step ahead is difficult. Here are seven tips to consider for communicating in this complex environment: Messaging points in emails to families and staff should include more than facts. The emails
7 Tips For Schools On Communicating About COVID-19 With Parents And Staff Read More »
As school years start amid the pandemic, leadership at school districts want to instill confidence among students and families that they have put significant thought into confronting different situations and are prepared as possible. The situation is difficult, but school leadership should provide clear plans. This is not the time to hesitate to hold discussions.
News Media Questions Schools Should Expect About COVID-19 Read More »
There often are more effective alternatives for communicating than the traditional news release or simply sending out a statement for people to read. However, public and business leaders still frequently take the more traditional approach to grab attention and reach an audience. Often, few really care what you’re sharing. How do you grab headlines this
Arizona Leaders’ Statements Offer Communication Lessons For Businesses Read More »
Our yellow Labradors, Marvel and Stormy, are 15 months old, sisters and best friends. (In the photo, Stormy is on the left. Marvel is on the right.) We scheduled a time for a veterinarian to spay them. We dropped the dogs off, but the vet called us later. She said Marvel’s blood-work showed high levels
How A Veterinarian Messed Up A Crisis Response Read More »
