The Good Delivery. President-elect Donald Trump speaks with confidence. He talks conversationally with reporters the same way he might talk with friends or strangers he just met. Generally, he doesn’t memorize lines. He fluctuates his voice and uses his hands for emphasis, giving his delivery an extra punch. Stories. To reiterate his efforts to avoid […]
Good, Bad And Ugly Of President-Elect Trump’s News Conference Read More »
President Obama’s first news conference since the election of Donald Trump offers more than additional fodder for a nation divided politically. Business leaders should study the news conference for lessons on how to navigate tough questioning during difficult times and about competitors.
10 PR Lessons From President’s First News Conference Since Trump’s Election Read More »
Obama cited border security achievements. Lesson: Outline achievements before proposing controversial ideas. Obama discussed business leaders. Lesson: Identify target audiences and attempt to win their support. Obama talked about his deportation efforts. Lesson: Address your critics. Again, explain achievements. Obama talked about illegal immigrants worshiping at churches. Lesson: Humanize your controversial issues. Obama mentioned George
Obama’s Immigration Speech: 16 Media Training Lessons Read More »
We applaud President Obama for posting a video to relay his message about net neutrality. We also like how the shot composition slightly changes during the video. But we offer some recommendations.
Judging Obama’s Net Neutrality Video Read More »
“This Bridge Is Closed” dance showed self-deprecation on even the most sensitive of political issues.
PR: Christie Looks Like An Actual Dancing Dad Read More »
And yet some people writing about this topic act as if the concept of storytelling is like Indiana Jones finding the ark. Please.
Hey Experts! Storytelling Isn’t New! Watch 1973 Videos Read More »
The Flip Side interviews TV journalist Greg Deffenbaugh about his height and how it may have impacted his interview with President Obama.
WATCH: Is This America’s Tallest Journalist? Read More »
You do not want to sound necessarily like a politician or create the same environment of cynicism. But politicians remind us that journalists almost always prefer a witty soundbite that encapsulates the subject in a few words as opposed to a very detailed analysis that puts people to sleep.
Will Steak And Candy Ensure The Media Quote You? Read More »
If you can’t personalize a story, don’t pitch it until you can.
Media Relations: If The President Can, So Can Companies Read More »
For every silly example of people posting on social media about what they ate for lunch, there is an example of Twitter’s true influence.
The Continued Role Of Social Media In War And Politics Read More »
