Posts Tagged ‘producer’

Media Relations: She Pitched Me Nearly Two Years After I Left TV News

Wednesday, March 27th, 2013

She pitched me her story idea one year and ten months after I left TV reporting. Is she encouraging me to get back into the TV game? Has she not updated her media list?

One of the first pieces of information her pitch shares is that their patent was just published. I don’t recall a producer ever saying to me, “Now that the company got its patent, let’s cover that awesome story!”

The pitch’s first line includes several punctuation errors. Is this actually a pop quiz putting my copywriting skills to the test?

The pitch includes a dateline, headline and subheadline. Am I reading a pitch or a newspaper article?

Some of the words in the pitch’s sentences are in all caps and others are in bold. Thank you for highlighting the key points.

She included her product’s retail price. Who moved me to the sales department without telling me?

She didn’t include any potential local interviews with people who use her product. She didn’t explain why this product is newsworthy.

Her pitch includes all the cool media outlets that have featured her product. I was going to ignore this pitch until I realized I didn’t want to miss out on the big news. So I would pitch this story immediately if I hadn’t stopped TV reporting one year and ten months ago.

Media Relations: Channel 3, 25 Patients, 1 Busy Morning

Wednesday, March 13th, 2013

 

A TV producer contacts us before 6am, asking if one of our clients could appear in studio for a live interview to discuss a topic in the news. When? The following morning.

It’s early but we text our client to notify him of this opportunity. As a TV reporter, when I needed to interview an expert, I contacted one person after another. Time was of the essence and I didn’t have time to waste. I wouldn’t wait hours for experts to confirm their availability. In this situation, we want to tell the producer “yes” as soon as possible.

We receive an unexpected text. The client says he can not make the appearance. He is booked solid the next morning with patients.

We’ve never had a client turn down such as opportunity. Turning down a producer’s request is risky. She may simply find someone else to interview and the next time she needs someone on short notice, she might not call us.

We explain to our client he can not turn down this opportunity. We explain the risks. He understands but rescheduling about 25 patients the day before would negatively impact his business. That’s also a risk he can not take.

Can we find a compromise? We offer the producer two options knowing she may turn them both down:  1) Can our client appear in studio much earlier in the morning, allowing him time to return to his practice for his appointments? 2) Instead of our client appearing in studio, can the station send a live truck to his practice for a live interview?  This would allow our client to momentarily step away from patients for a live interview instead of spending much more time driving to and from the TV station, which is not close to his practice.

The producer agrees to send a live truck, warning she might cancel the interview if breaking news pops up. But the next morning, the interview happens. We didn’t miss an important opportunity. Our client was flexible, having no issue with a TV crew visiting his practice on short notice during a busy morning. And the TV producer was flexible, willing to go to the story instead of it coming to her.

Media Relations: Going Live On TV In 22 Minutes

Monday, February 4th, 2013
  • 11:41am: A TV producer calls me and tells me about an office shooting. She wants our client, venue safety expert Steven Adelman, live on the phone as soon as possible.
  • 11:45am: I leave voicemails for Steve and his wife. I also text both of them.
  • 11:48am: Steve calls me. I explain to him the sitiuation. We both Google the shooting to update ourselves on the breaking news. I read him a news story. I turn the TV to the news station requesting him and describe to Steve the live video of the scene. Steve is busy, but we both know you don’t turn down a TV interview especially for breaking news. You build yourself a reputation as being available anytime, anywhere.
  • 12:03pm: Steve goes live on the phone with the TV station, discussing the situation and potential security issues.

If you position yourself as an expert in your industry, the media over time will call you for interviews instead of vice versa. Those 22 minutes did not tick off as smoothly as they did by accident. Steve and I have discussed several times the importance of my ability to reach him in a hurry. And we’ve discussed no matter how much work is stacking up on his desk, he’s ready to go when asked.

A congresswoman once asked me if I knew why the media often ask her, instead of others in her political party, to appear on TV. She said the reason is because she responds “yes.” She is willing to wake up in the early morning hours and make herself available. Many other people do not. For the media, accessibility is half the battle. No excuses.

Media Relations: 10 Reasons To Love TV News Producers

Friday, January 25th, 2013
pretend-news-station

When reporters don’t like a PR pro’s story idea, reporters can simply pretend to pitch the idea and blame the producers for not liking it. This is similar to husbands blaming their wives when telling a salesman “no.”

Producers are not afraid to come to work in jeans and ponytails, a stark contrast to reporters who walk in daily under a mound of make-up and Hollywood sunglasses.

Producers won’t hesitate to tell you which reporters popular with the public are actually quite lazy.

Managers often think producers are their allies, but producers sometimes mock managers even more than reporters.

Producers can actually move up in their industry for hard work, while reporters often must rely on whether they’re hot enough to turn on some middle-aged executive reviewing resumes in a corner office.

Producers are the first to know about free food and will save you some if you’re not a lazy reporter.

Producers aren’t afraid to laugh at their old anchors who constantly flirt with them.

Because they sit in the newsroom most of the day, they often have the best gossip, especially about managers, who like to pretend everything is amazing.

Producers will go bat s—t crazy on photographers who complain about stories simply because the assignments require them to set up live shots far from the station late in the day.

Producers who find good and reliable reporters aren’t afraid to let them try some off-the-wall story ideas that wouldn’t fly with managers who can’t see past crime and house fires.

Let Me Tell You Why There’s No Real Media Conspiracy

Wednesday, November 14th, 2012

Let Me Tell You Why There's No Real Media ConspiracyI have often heard some people argue there’s a media conspiracy to get certain politicians elected or to push certain agendas. Yes, some news organizations have gained reputations for being either liberal or conservative. But I scoff at the idea that multiple news organizations and an invisible underground association of journalists conspire secretly together to get what they want. Why? Because most media are just not that organized. Here are some examples:

Evening producers sometimes assigned me stories they didn’t know the morning show already aired. If the media can’t communicate within the same room, how can they conspire nationally?

When management devises a new plan for delivering the news, they often quietly scrap that strategy weeks later. They couldn’t commit to a lengthy conspiracy.

Many journalists aren’t devoted to a particular political party. They are loyal to anyone offering them free food.

How bad was the communication in some newsrooms? I often emailed people two desks over to ensure I had a record of my words.

For every liberal writer behind the scenes in journalism, there is a well-paid anchor or manager not interested in paying one extra dime in taxes.

Many in media consider themselves an expert in all topics, so a conspiracy would almost certainly implode from within.

Managing a conspiracy would take too much time away from fantasy football and discussing shoes.

Many members would drop out of the conspiracy after learning the schedule didn’t allow a full hour for lunch.

The paperwork alone for filling out time sheets, delivering silly memos and taking care of reimbursements would make a conspiracy financially impossible and too slow to be effective.

Conspiracies don’t work by putting a bunch of people up front and in the public eye just because they have pretty faces.

Media Relations, My Mom And The Evolution Of Journalism

Sunday, September 16th, 2012

Media Relations, My Mom And The Evolution Of JournalismFor a while, my mom would not loosen her grip on reading the newspaper or watching the evening news. She laments how people prefer to read headlines than stories and how subjectivity is replacing objectivity on air.

Then she bought an iPad. As if she hadn’t believed the technology headlines, the ability to read numerous newspapers online and in the palms of her hands fascinated her. She began considering what was once the unthinkable:  canceling her newspaper subscription.

I already knew how often her eyes looked upon her iPad. She began replying to my emails within hours instead of the following day. And her responses mostly ended with the preprogrammed “Sent from my iPad.”

She recently reminded me something I told her about working in a TV newsroom. Near my desk, the anchors read on live TV afternoon teases to persuade viewers to tune into the 5pm news. I sometimes laughed at the teases, whispering to co-workers how I could learn the rest of the story immediately by Googling the topic. Some producers surprised me by not realizing people no longer needed to sit on the edges of their seats and wait hours to hear the latest details. The way the public consumed the news had changed and some in the business were, in a sense, still pecking away at typewriters.

I guess my point never fully resonated with my mom until she said how she feels addicted to her iPad. She feels addicted to knowing every minute might bring a new detail to a developing story and today’s technology puts those constantly changing headlines at her fingertips.

The frequent scenes of people in restaurants or just about anywhere always staring down at their tablets or smartphones bring their own troubles. People appear to make less conversation and miss the little things occurring around them. But on The Flip Side, the evolution of journalism is unmistakable, although my mom has not abandoned the evening news. She might not watch ABC, CBS or NBC live anymore. But she never misses it due to her DVR.

Media Relations: Improvements Some Journalists Should Make

Wednesday, August 29th, 2012

Media Relations:  Improvements Some Journalists Should MakePeople often discuss with me what they do not like about local TV news. I listed below some of the most common requests I hear from viewers. Some journalists might argue managers and producers tie their hands. But most reporters can probably take at least small steps on their own to improve these issues. I also realize some in the media will read this, once again roll their eyes and dismiss this list. At least I tried.

  • Cover more human interest stories and fewer ones about crime and controversy.
  • Show a willingness to change a story’s focus if the process of gathering facts shows the original idea is not what it seems.
  • Don’t leave out important facts because they don’t support a journalist’s preconceived idea of the story.
  • Be willing to tell their editors or producers that after gathering the available facts, there is no legitimate story.
  • Don’t allow editors, producers or managers to pressure reporters to rush stories to the public or move forward with stories that are questionable.
  • Don’t automatically assume a business or government agency is to blame or should be portrayed as a villain after someone calls the media with a complaint.
  • Don’t slap in print or on the air every reported study, silly or not, without independently verifying the quality of the study.

Media Relations: Three Sisters, Three Rabbis And CBS5

Tuesday, August 28th, 2012

Three Sisters, Three RabbisWhen people pitched me stories, I sometimes needed to hear simply a few words to know I had a winner. So when I learned three sisters are all rabbis, I needed no further details. However, not everyone immediately sees the light. How often did I sit in editorial meetings, pitch ideas I considered small treasures and listened as producers and managers responded in silence, later assigning me to something less worthy? Several reporters passed on this story idea I like to call “Sister Act.” Several producers did not respond to my emails. Light feature stories struggle to find their place among controversy and breaking news. I get it. But persistence pays off. In this business, you must have a lot of chutzpah. A CBS5 executive producer believed in the story and sent a reporter to cover two of the sisters who live in the Phoenix area. The station will interview via Skype the third rabbi, who lives out of town. Here are some pictures I took of the interview. Click on them.

Media Relations: Do Some Journalists Show Their True Colors?

Tuesday, August 7th, 2012

Media Relations:  Do Some Journalists Show Their True Colors?
I recently saw this bumper sticker. I’ve seen it before.

People often talk to me about bias in the media. Some complain Fox News Channel is too conservative. Others complain most other media outlets are too liberal.

When I reported on anti-war protests, some demonstrators assumed I disagreed with their views because I worked for a Fox station. A co-worker driving in a Fox vehicle told me how another driver gave him the finger.

Some people decided whether or not to give me an interview based on the fact I worked at a Fox station. I once covered a story on a man who accidentally discharged his gun at a gun show. After we parked our live truck at the facility hosting the show, someone told me the only reason he moved his vehicle to give us space was because we worked at Fox. Another man at the show later told us how the other networks are too liberal.

When I covered a story on a military base, someone who worked there joked how CNN stands for “Clinton News Network.”

Since leaving college, I worked at five TV stations. I don’t recall a manager or producer giving me orders for a story I considered politically biased. I figured local news is more focused on crime and weather, which usually isn’t politically linked, unless you believe bad storms always arrive from the left or right.

Behind the scenes, I knew which reporters were liberal, conservative or moderate. My co-workers who earned more money or were more religious tended to be conservative. The less religious co-workers and those making less money tended to be liberal. But some employees defied the trends. And some workers were fiscally conservative and socially liberal.

Most of the time, I didn’t see a reporter’s view revealed in his or her story. That may have changed somewhat when a station I worked at experimented with a talk show type format during one of the newscasts. Some viewers told me that some of the anchors in this format, perhaps inadvertently, began to show their true political colors.

If I felt a strong opinion about a story I covered, I worked extra hard to fairly represent the opposite side.

Yes, I’m sure some journalists are biased. Many talk show hosts are clearly liberal or conservative, although it’s debatable if these people are true journalists. And staking out strong opinions is in style. Fox and MSNBC hosts often take sides and while they do, their ratings appear to improve.

I personally haven’t experienced journalistic bias. But many viewers clearly see it, which clouds what facts are mixed with sprinkles of fiction. Some people see so much bias, they buy bumper stickers.

Media Relations: 12 News Interviews Our Client: See Steve Stand In The Newsroom

Monday, July 23rd, 2012

 

This is our client Steve.

He is standing in the newsroom while the anchor on a different floor conducts a live interview with him.

Many of my own live shots were in our newsroom. Co-workers sitting at their desks surround you while you’re on live TV. Some of them are watching you on monitors. (Co-workers particularly listened to me while I delivered a live shot on national TV from our newsroom.) But sometimes people surrounding you are not listening. But they are loud. Reporters and photographers are discussing the upcoming fantasy football draft and an assignment editor is shouting to a producer what he heard on a scanner. Newsroom live shots are so common, people often forget you are live. As an intern at the CBS station in Chicago, I watched a cleaning woman walk between the camera and the TV anchor who was live from the newsroom.

You should appear natural on live TV, but newsroom live shots are anything but natural. You typically can’t see the person interviewing you. And if you can see the interviewer and yourself on TV, that can be distracting. I’ve seen many newsroom guests spend too much of their interview looking off camera at themselves on a nearby TV. You wear an earpiece to hear the interviewer. The earpiece often doesn’t fit perfectly. Sitting next to someone during an interview or a discussion is obviously more comfortable.

Remember the 1999 Kevin Costner film “For The Love Of The Game”? He played a baseball pitcher who threw best when he tuned out the crowd. I tuned out the crowd, but I went live almost every day. Tuning out the crowd is not as easy when you deliver a newsroom live shot only once in a while.

Practice. Stand in a noisy place at work or at home, where the distractions are everywhere, and pretend to be doing a live shot. Turn on a nearby speakerphone and request someone in another room ask you questions. This is similar to why teams practice with fake crowd noise on loud speakers before playing on the road before rowdy fans.

Newsrooms can be rowdy, too.