At a Scottsdale resort, we conduct media training with a national organization.
Scottsdale pediatric dentist Dr. Lee Weinstein, the dental director of Arizona’s Medicaid program, spoke in a small room with young adults at Jewish Family and Children’s Service. At first, I wasn’t sure the conversation would lead to much. Some of those at the table made it clear dentists do not conjure up positive experiences. One young woman, the mother of a six-month-old, even described scary sounds of a dentist’s office. But the more everyone talked, the more a door opened. Some listened in surprise as Dr. Weinstein explained just how early parents should start caring for an infant’s teeth. Questions followed about wisdom teeth, Medicaid, jobs available in a dentist’s office and the safety of traveling to Mexico for dental work.
Dr. Weinstein invited everyone to see his office by showing them a video of him at work with patients. Before an hour had passed, I got the sense the meeting offered, at a minimum, a shared insight of each other’s different worlds. This was especially true when Dr. Weinstein told the young mother it is essential she find a pediatrician and challenged her in a friendly way to do so by Christmas. There was even a broader conversation about how, in every day life, asking careful questions of others is key when making important family decisions. Everyone even found a way to laugh when someone asked him, “What are you?” Some noticed Dr. Weinstein’s East Coast accent and found it fascinating.
Our guest blogger is Duncan Matheson, President and co-founder of BissettMatheson Communications in New Brunswick, Canada. Here’s what he has to share after reading our blog on media training and the vice presidential debate. This originally appeared at http://bissettmatheson.com/en/blog/
I mentioned in my last blog that I’m quite into the US election, and by extension, the debates. I must say that I was much more satisfied with the vice-presidential debate last night than I was with that awful performance by President Obama last week.
Joe Biden, I thought, did what Obama should have done – challenged his opponent at every opportunity, acted as on-the-spot fact checker when needed, reminded viewers of the 47% video, and generally came across as genuine and with solid messages, presented in a credible way.
But politics aside, there are lessons to be learned from both Biden’s and Ryan’s performances for anyone who ever needs to promote their business.
In his blog The Flip Side, Arizona communications consultant Keith Yaskin lists what he sees as these lessons. I think his assessment is bang on, so I’m pleased to share it here.
Those points complements of Scottsdale, Arizona communications consultant Keith Yaskin. It’s a good list.
But it wasn’t all good examples. When Biden pushed Ryan to identify specifically what loopholes his government would eliminate to afford the tax breaks he and Romney were promising, as has been the case throughout the whole campaign, Ryan dodged the question.
People see through that kind of thing. If you are a business owner, don’t do that. It will hurt your credibility.
Our guest blogger is Duncan Matheson, President and co-founder of BissettMatheson Communications in New Brunswick, Canada. Here’s what he has to share after reading our blog on media training and former President Bill Clinton’s speech at the Democratic National Convention. This originally appeared at http://bissettmatheson.com/en/blog/
I like speeches. Before I started writing them, I spent 20 years covering them as a reporter, and while many were great, some were dogs but the majority was mediocre. And despite all those times I was bored out of my gourd wishing to god the speaker would shut up, and even mediocre ones can do that, somewhere along the line I developed a fascination with speeches and how they were constructed and delivered.
I read books on speeches, I deconstruct speeches, I listen to speeches in a pretty weird way – I watch for the cadence, the alliteration, the pacing, how the stories are woven together, the optimism, the hope, whether the speaker is grabbing and holding the audience, the emotional ups and downs, how the key messages are resonating, the tone, and I look for what the audience is probably walking away with. In short, I’m pretty geeky when it comes to speeches.
So last night, sitting back in the lazyboy watching Bill Clinton at the Democratic National Convention, I couldn’t help but marvel. I knew he was good, but I have never seen anybody deliver a speech with such mastery.
I am tempted to go on about why I found it so good but that would be redundant with so much that has already been written about it.
So instead, I want to offer a guest blog – not because I entirely agree with it because I don’t, but he does offer a good lesson that can be taken from Clinton’s speech. I will offer my take afterwards. Here then is Keith Yaskin, a media consultant in Scottsdale, Arizona:
Here’s my take. In this example, he’s absolutely right. Bill Clinton hit head-on the major criticisms of the Obama presidency, and he did it with a master’s stroke. In this case it was absolutely the right thing to do.
Such is not always the case. There is a downside to answering your critics. For one thing it can detract from your own agenda. For another it draws more attention to the criticism.
The better strategy is to objectively weigh the criticisms and decide whether there is more to be gained or lost by going there. If the criticism is the proverbial elephant in the room and it is the distraction, as was the case with Obama and how he handled the economy, then yes, you best deal with it.
But that’s not always the case.
Fox10 in Phoenix shoots a story with our client about his toothpaste collection from around the world.