Posts Tagged ‘Scottsdale’

Media Training: Man In Black

Wednesday, May 1st, 2013

At a Scottsdale resort, we conduct media training with a national organization.

Media Relations: Channel 3 Interviews Dr. Lee Weinstein On What Teeth Tell Us About Health

Sunday, March 24th, 2013

Let’s Ride! The Flip Side’s Video On Tour de Scottsdale

Thursday, December 13th, 2012
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Public Relations: Talking Teeth And Sharing Some Wisdom

Thursday, December 6th, 2012

Public Relations:  Talking Teeth And Sharing Wisdom

Scottsdale pediatric dentist Dr. Lee Weinstein, the dental director of Arizona’s Medicaid program, spoke in a small room with young adults at Jewish Family and Children’s Service. At first, I wasn’t sure the conversation would lead to much. Some of those at the table made it clear dentists do not conjure up positive experiences. One young woman, the mother of a six-month-old, even described scary sounds of a dentist’s office. But the more everyone talked, the more a door opened. Some listened in surprise as Dr. Weinstein explained just how early parents should start caring for an infant’s teeth. Questions followed about wisdom teeth, Medicaid, jobs available in a dentist’s office and the safety of traveling to Mexico for dental work.

Dr. Weinstein invited everyone to see his office by showing them a video of him at work with patients. Before an hour had passed, I got the sense the meeting offered, at a minimum, a shared insight of each other’s different worlds. This was especially true when Dr. Weinstein told the young mother it is essential she find a pediatrician and challenged her in a friendly way to do so by Christmas. There was even a broader conversation about how, in every day life, asking careful questions of others is key when making important family decisions. Everyone even found a way to laugh when someone asked him, “What are you?” Some noticed Dr. Weinstein’s East Coast accent and found it fascinating.

Video Production: Shooting The Tour de Scottsdale

Sunday, October 14th, 2012

Video Production:  Shooting The Tour de Scottsdale

Video Production:  Shooting The Tour de Scottsdale

Video Production:  Shooting The Tour de Scottsdale

Video Production:  Shooting The Tour de Scottsdale

Video Production:  Shooting The Tour de Scottsdale

Media Training And Politics: Did Biden Do What Obama Should Have Done?

Friday, October 12th, 2012

Our guest blogger is Duncan Matheson, President and co-founder of BissettMatheson Communications in New Brunswick, Canada. Here’s what he has to share after reading our blog on media training and the vice presidential debate. This originally appeared at

Media Training And Politics:  Did Biden Do What Obama Should Have Done?I mentioned in my last blog that I’m quite into the US election, and by extension, the debates. I must say that I was much more satisfied with the vice-presidential debate last night than I was with that awful performance by President Obama last week.

Joe Biden, I thought, did what Obama should have done – challenged his opponent at every opportunity, acted as on-the-spot fact checker when needed, reminded viewers of the 47% video, and generally came across as genuine and with solid messages, presented in a credible way.

But politics aside, there are lessons to be learned from both Biden’s and Ryan’s performances for anyone who ever needs to promote their business.

In his blog The Flip Side, Arizona communications consultant Keith Yaskin lists what he sees as these lessons.  I think his assessment is bang on, so I’m pleased to share it here.

  • Biden made crisp, key points on Libya. Businesses must do the same on the topics important to them.
  • Biden spoke with passion and used his hands.
  • Ryan made it personal early on by bringing up Scranton, Pennsylvania.
  • Biden told a personal story. Businesses should tell their personal stories.
  • Ryan told stories about his family. Business executives should not fear sharing personal stories to make a point.
  • Biden used the letters CBO. Executives: Don’t use lingo that many people in the audience won’t understand.
  • Both should have been more careful about facial expressions. Media love to show facial expressions which could have unspoken meanings.
  • Ryan told a story about someone he met in the military. Again, the media like to hear personal stories.
  • Both men got too detailed about Afghanistan. Afghanistan is very important, but too many details can lead to losing your audience. Concentrate on your headlines.
  • Biden says “he’s talking about my mother and father.” That’s how you take complicated issues and make them personal.

Those points complements of Scottsdale, Arizona communications consultant Keith Yaskin. It’s a good list.

But it wasn’t all good examples. When Biden pushed Ryan to identify specifically what loopholes his government would eliminate to afford the tax breaks he and Romney were promising, as has been the case throughout the whole campaign, Ryan dodged the question.

People see through that kind of thing. If you are a business owner, don’t do that. It will hurt your credibility.

Response To Our Blog On Media Training And Bill Clinton’s Speech

Thursday, September 6th, 2012

Response To Our Blog On Media Training And Bill Clinton's Speech

Our guest blogger is Duncan Matheson, President and co-founder of BissettMatheson Communications in New Brunswick, Canada. Here’s what he has to share after reading our blog on media training and former President Bill Clinton’s speech at the Democratic National Convention. This originally appeared at

I like speeches. Before I started writing them, I spent 20 years covering them as a reporter, and while many were great, some were dogs but the majority was mediocre. And despite all those times I was bored out of my gourd wishing to god the speaker would shut up, and even mediocre ones can do that, somewhere along the line I developed a fascination with speeches and how they were constructed and delivered.

I read books on speeches, I deconstruct speeches, I listen to speeches in a pretty weird way – I watch for the cadence, the alliteration, the pacing, how the stories are woven together, the optimism, the hope, whether the speaker is grabbing and holding the audience, the emotional ups and downs, how the key messages are resonating, the tone, and I look for what the audience is probably walking away with. In short, I’m pretty geeky when it comes to speeches.

So last night, sitting back in the lazyboy watching Bill Clinton at the Democratic National Convention, I couldn’t help but marvel. I knew he was good, but I have never seen anybody deliver a speech with such mastery.

I am tempted to go on about why I found it so good but that would be redundant with so much that has already been written about it.

So instead, I want to offer a guest blog – not because I entirely agree with it because I don’t, but he does offer a good lesson that can be taken from Clinton’s speech. I will offer my take afterwards. Here then is Keith Yaskin, a media consultant in Scottsdale, Arizona:

Here’s my take. In this example, he’s absolutely right. Bill Clinton hit head-on the major criticisms of the Obama presidency, and he did it with a master’s stroke. In this case it was absolutely the right thing to do.

Such is not always the case. There is a downside to answering your critics. For one thing it can detract from your own agenda. For another it draws more attention to the criticism.

The better strategy is to objectively weigh the criticisms and decide whether there is more to be gained or lost by going there. If the criticism is the proverbial elephant in the room and it is the distraction, as was the case with Obama and how he handled the economy, then yes, you best deal with it.

But that’s not always the case.

Media Relations: A Brush With Fox10

Tuesday, July 31st, 2012

Fox10 in Phoenix shoots a story with our client about his toothpaste collection from around the world.

 Media Relations:  A Brush With Fox10

The Flip Side’s Video On A Business That SCORED

Monday, July 30th, 2012

On This Social Media Journey, We Won’t Stop Believin’, But …

Thursday, July 26th, 2012

On This Social Media Journey, We Won’t Stop Believin’, But …Several services offer to schedule your social media updates at times people are most likely to see them. This intrigues many businesses who worry their followers are missing important content.

I’ve tried several of these services. Some social media experts praise them often. Scheduling content for the following day has its benefits when you won’t have time to post in real time. But can a website actually provide me precise insight on the best times to Tweet?

People study this like a science and you can sign up for webinars to learn the secrets. However, many of the experts explaining the benefits of scheduling social media are in the social media industry. Don’t they benefit by convincing businesses that social media is not an exercise in randomness?

One service recommended I Tweet at times that most people, if they had to guess, would select anyway. The times were when most people get to work, eat lunch and start preparing to head home. Loren tried the same service, which provided her times similar to mine. Do our followers behave so similarly?

Another service indicated I should Tweet during normal business hours on weekdays. Is that truly insightful? The same service indicated what time of day I receive the most replies to my Tweets. But don’t I significantly determine when followers reply by when I Tweet to them?

Another site scheduled all my Tweets within a few hours of each other. For example, if I scheduled the Tweets late in the evening, the site scheduled all my Tweets within a few hours the next morning. Is this optimized Tweeting?

Maybe I don’t appreciate and fully understand algorithms. Maybe I don’t fully understand how these sites work, although I typically try them out after someone writes how easy they are for people to use.

Then there’s common sense. I don’t check Facebook and Twitter the same time every day. I doubt anyone could find a social media trend on me. I think the times I’m logged on are random.

It makes sense many people may check Facebook and Twitter at lunch. But if everyone posts at lunch, what are the chances followers will cut through the crap and click on your links? Is lunch really an optimized time?

I don’t doubt smart people have devised algorithms. But I’m not convinced the algorithms are telling us much more than we can figure out on our own with a pencil and paper. To me, strategically scheduling social media presents too many shades of grey.

But I’m not a curmudgeon. I’m opened minded and willing to continue to try websites with super insight. It’s unfair for people to miss our amazing blogs. I would love to know when most of my followers are checking their smart phones while ignoring their friends and family. We won’t stop believin’.