Video: The dog who loves belly flops
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small business strategy
Video: It’s too easy being green
“A green screen can make your brand feel blue.”
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Your screaming turns me off
An HR manager in a satellite office sends an email to employees about changes in building security stemming from a corporate office mandate. The tone of her email is hostile and employees feel like children being chided by a teacher. They didn’t do anything wrong but the email makes them feel that way by including
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Are Job Interviews Killing Your Employment Brand?
The job interview is the face of your employment brand to prospective employees. It can either breathe life into your brand or extinguish any sparks that attract an applicant to your company in the first place. A woman gets a call for an interview with a company where she applied for a job. She asks
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Social Media: Be a person, not a salesperson
Part 3 in a series: Keith speaks to the Phoenix Public Library’s Leadership Academy participants about why if you put on way too much makeup, he may Tweet about you.
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Embracing the Social Media Blues
Part 2 in a series: Keith spoke to the Phoenix Public Library’s Leadership Academy participants about embracing and responding to social media comments that are not always positive. Here is some of what he said:
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What can we do better?
Keith spoke to the Phoenix Public Library’s Leadership Academy participants on the topic of “Innovation in 21st Century Organizations.” Wow! That’s a mouthful. But here is some of what he said about social media.
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The Media Prefers To Be Your First
A marketing coordinator pitched me a story about a doctor who had appeared on Good Morning America (GMA) and other popular TV programs. (I assume the “other popular TV programs” were news broadcasts, not reality TV or primetime sitcoms.) I had heard of Good Morning America. That’s a national broadcast. That’s pretty cool. I get
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To Seduce the Media, Shorter is Better
When Keith pitches a story idea in a morning news meeting, it’s as if he’s staring into a countdown timer with big red numbers and everyone around the table is slowly drifting into their own worlds. If he doesn’t grab their cynical attention spans within the first few words and seconds, he will quickly lose
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