Experience shows us some of the most frequent public speakers sometimes appear too polished. Their sound bites are excellent, but at times seem rehearsed as if someone is reciting lines they’ve delivered many times before.
Are You Too Polished For Video Production? Read More »
Apple live streamed a special event introducing new products including the iPad mini. Companies can learn the following from the presentation: Provide journalists with visual, simple graphics. Consider other visuals to provide before journalists arrive at your door. Provide journalists simple bullet points highlighting your key messages. Don’t fear using props to visually drive home
Media Relations: Apple Offers You More Than New Toys Read More »
We may not like it, but style, good looks and how you deliver your words play a key role in success.
Mighty, Mighty Media Training: The Impression That I Want To Get Read More »
Unless your talk ultimately is presented as text, I say zip it.
Video Production: Don’t Whisper Sweet Nothings While Conducting Interviews Read More »
If you really want to get a fair story during a case of crisis communications, then open your doors and grant an interview with a spokesperson who I assume gets paid for more than typing out spin.
Crisis Communications: Don’t Run So Far Way Read More »
What I often find is a blogger hammering home the same point over and over.
Copywriting: You Sometimes Really Only Need A Few Inches Read More »
