Presidential speeches seem to mark good occasions to discuss media training. Such speeches allow us to witness how to fluctuate our voices with passion, use our hands and wear something professional without distraction.
But the full content of the speeches often does not match our lessons in media training. Presidential speeches often link a list of issues such as healthcare, Medicare, economics, education, war, immigration and climate change. Presidents frequently deliver their speeches with a touch of poetry.
However when executives speak to media, they should focus on a headline, a key issue instead of many. They should deliver words in plain language, not sentences that need interpretation.
Presidents often speak to shape history and several layers of policy. An executive’s responsibility when speaking to the media is typically different. The president’s speeches certainly help emphasize style. However trying to fill your interview with too many issues will exhaust viewers and readers.
As an investigative reporter, I gathered a lot of information for stories. My stories were longer than most on TV, but I still prevented myself from squeezing too much information into the report. Yes, I wanted to share all the details I considered important. However, cramming too many facts into one story would leave viewers with a blur of information.
