Lindy describes herself as a struggling mom and her household’s only breadwinner. “I didn’t know how I was going to get my girls in daycare,” she explained. A coworker told her that her employer offers a program that helps parents afford daycare and pay for much of it. Lindy applied and received a list of […]
A Job Flys In To Help Provide Parents Childcare Read More »
Earning speaking opportunities takes patience and persistence. It can feel like a job within a job. Whether your speaking engagements are steady or few and far between, you might want to focus more energy on your efforts to solidify your brand. People can’t hire you if they don’t know you. Take a fresh look at
How To Secure More Speaking Opportunities Read More »
At a high level, creating animated videos can include discussions about on-screen text, voiceovers, background music and corresponding scenes. However, before leadership reviews the animation for approval, ask the following more detailed questions. Is company branding in the animation correct? How does the logo look and where is it positioned throughout the video? Does the
Are Your Animated Videos Drawing Up These Mistakes? Read More »
Work out loud. Take your target audiences along for the ride on social media and in news stories. Sharing fun behind-the-scenes on a project can be a fun way to ensure your company’s personality shines through. Think of analogies that explain your projects. For example, we work with a client who likened their work to
MacGyvering A Commercial Real Estate Story Idea Read More »
We once belonged to a networking group which ended meetings with each business owner sharing their goals. I once declared, “I’m here to make more money.” The room erupted in laughter. I inferred companies sometimes feel awkward stating this objective and instead fall back on the latest lingo. Companies ultimately want to know if public
How PR Helped Nearly Double A Small Business’ Total Income Read More »
Not all video shoot locations provide the built-in look of a Hollywood set. In the example below, we added six of our lights to a mostly empty space and strategically composed the shot to create a more interesting look. The name of the game is subtlety. Add splashes of light to walls and floors. Make
Transforming Empty Spaces With Light Read More »
For video production, we work to avoid shooting on-camera interviews in people’s offices, which generally offer boring backgrounds. However, offices are often reflections of personalities and sources of inspiration. During our video shoots, here are six inspirational quotes we captured hanging out among the desks, computers and bookshelves.
Need Motivation? 6 Inspirational Writings On The Wall Read More »
During a video shoot at GateWay Community College in Phoenix, we toured the campus with the school mascot, Echo The Gecko. Echo’s top challenges were staying cool (literally) and figuring out how to sit at a computer without squishing his tail. Our favorite moment was watching Echo pump iron in the gym. While touring campus,
Video Production Is A Workout With Echo The Gecko Read More »
I spent the summer prior to ninth grade with my best friend Todd at his grandparents’ home in North Carolina. The same summer, I received my first camera as a birthday gift. The wilderness was our playground, a setting I enjoyed but one that Todd truly cherished. One day, we set up camp, which for
Camping Season Is Not Here For Me Read More »
This epic chapter in the cinematic Canineverse pits two great icons in household history against one another – man’s best friend vs the mighty robotic vacuum with humanity caught in the balance.
Video Of The Day: Dog vs Vacuum Read More »
