Posts Tagged ‘tv anchors’

Media Training: Answering Reporters’ Oddball Audibles

Monday, January 21st, 2013

media training

 

The psychologist we sent to appear on a morning TV news show did not expect the anchor by her side to start the interview by asking about her plans for Christmas dinner. We scheduled her to speak about relationships, but the anchors had been talking about holiday dinners beforehand. We prepare people for all types of questions, but anticipating one specifically about dinner is a reach.

Many TV anchors have always liked a transition between stories, sometimes no matter how difficult or forced. Some anchors also appreciate starting or ending an interview with a question that reminds us of a party ice breaker. The question might focus on the weather, sports or some other lighthearted current event everyone seems to be chatting about. This type of unpredictable question can throw off a newbie to TV, especially someone practicing and zeroing in so carefully on delivering key messages. And when people hesitate to answer such a question or do so awkwardly, they appear stiff or to lack personality.

When anchors tossed to me for a live shot, they sometimes threw a twist by beginning with a question instead of the more traditional, “Let’s go live to Keith Yaskin with the story.” This type of surprise requires rapid thinking especially when someone is so focused and prepared to begin by saying something else.

Media training should include some off-the-wall, seemingly unrelated questions to ensure you don’t stall. While interviewing a manager during media training, we asked him a question about his favorite team, the Dallas Cowboys. He offered an analysis worthy of Phil Simms and his thorough answer led to laughter. But his ability to answer our audible and then return to the game plan helps ensure his future interviews will be no joke.

Media Relations: Don’t Make Journalism A Back-Up Plan To Acting Or Modeling

Monday, September 3rd, 2012

Media Relations:  Don't Make Journalism A Back-Up Plan To Acting Or Modeling

This is my brother. He is an actor. You expect actors to always have on hand a cool head shot that makes them look like a stud. That makes sense.

So someone re-tweeted a college journalist who was preparing to cover a story. The reporter’s black and white profile picture caught my eye. My goodness! Is she trying to get a scoop or seduce people?

A news anchor once told me one of the advantages of working in a TV newsroom is your co-workers often are beautiful people. Some of my friends who are not in the business often discuss the “hot” reporters in town. I’ve always argued I would attract many more Twitter followers if I were a super attractive woman.

Beauty is part of the TV newsroom. A former manager told me when she was in college, she never imagined one day calling reporters into her office and explaining how their look or clothing was inappropriate for air. And sadly, some viewers cross the line. HR must help some reporters handle uncomfortable letters in the mail from people who we might label stalkers. Social media makes the scene even dicier. TV anchors have told me about some of the messages people send them. I worked with one reporter who attracted so much attention in public, her photographer often played the role of bouncer or security guard.

Both male and female journalists should rise above this. You can post pictures of yourself appearing pleasant, professional and pretty without the come hither look. Men can do the same without portraying themselves as some dude at a bar about to deliver a really cheesy pick-up line. You might be hot stuff, but don’t try so hard to prove it. A woman searching to land a job in a bigger market once emailed me her work, asking about job openings. The video included several head and body shots. I wondered if she was targeting this version specifically to middle-aged male news directors who didn’t care about the words coming out of her mouth. I’ve seen college interns walk into the newsroom wearing clothing that implied they mistakingly thought the station was broadcasting from the beach.

Don’t deny it. TV news doesn’t show us too many ugly faces. Beauty alone lands some people jobs and that applies to both men and women. I doubt a news director would acknowledge all this, but let’s keep it real. It just so happens beautiful people make great broadcast journalists? All I’m saying to our news babes and our news studs is if you want people to respect you for the way you gather facts and not just your face, then respect yourself. Don’t paint a picture that journalism was the back-up plan to acting or modeling.

Media Relations: Good Morning Arizona Interviews Our Client: See Steve’s Suit

Sunday, July 22nd, 2012

Media Relations:  Good Morning Arizona Interviews Our Client:  See Steve’s Clothes

This is our client Steve.

See Steve’s Jacket:  I’ve seen TV guests wear jeans and polo shirts. Some appearances may justify such clothes. But Steve was discussing a very serious subject. This was not a moment to go without the jacket. Steve is on set, when TV anchors typically where jackets. So Steve doesn’t look underdressed. A less serious topic may lend itself to a sports coat without a tie.

See Steve’s Shirt:  He wore a mostly solid, blue shirt. Shirts with bold stripes don’t tend to look good on TV. Blue is a good color for most people.

See Steve’s Tie: I sometimes wore ties on TV that added nothing to my look. Steve’s yellow tie pops but doesn’t distract.

See Where Steve Looks:  He looks at the anchors. This is a conversation. Don’t try to find the correct camera and look into the lens.

See Steve’s Hands:  Using your hands when speaking is engaging. Do it but do it without directing traffic. When Steve listened to questions, his hands were not crossed, which symbolizes tension to some people. And Steve isn’t holding notes. Know your subject well enough without needing reminders.

See How Steve Sits:  Steve positions himself toward the anchors. I’ve seen guests position themselves toward the camera, offering us a view no one wants to see.

Serving Up Media Relations For Restaurants

Tuesday, June 5th, 2012

Serving Up Media Relations For Restaurants

Restaurants often target morning news shows for free publicity. Cooking segments seem to be an effective tool for morning shows and newsrooms seeking free food. But smaller restaurants with fewer contacts might find stepping into a TV studio more difficult.

However, restaurants thinking strategically can supply the media and internet with other types of news stories. The growing number of business associations offering group health insurance led me to air a story about a small restaurant. The owner and a single-mom waitress explained they could now afford to offer health insurance and retain top employees. The public relations strategy:  Tie in the restaurant to the timely and topical debate on healthcare.

In a different case, my stories on a mom and pop restaurant reflected how the economy impacted the smallest of businesses. One story focused on the restaurant possibly closing. An updated story later showed how the restaurant successfully re-invented itself.

Restaurants should position themselves to the media as more than places to eat. Restaurants should consider themselves a mirror of the every day issues people face. This approach will allow media to focus on restaurants for more than simply morning chitchat with TV anchors.