Posts Tagged ‘TV station’
Monday, May 13th, 2013
In Victoria, British Columbia, safety expert Steven Adelman and I visit the Parliament Buildings. I later spoke about the media at the International Association of Venue Managers regional conference. One of the first issues I discussed with the audience was bracing for breaking news. I explained how I once covered an accidental shooting at a gun show. That story raises the following questions for business owners to consider before news breaks:
- If news breaks at your business and you’re not there, how quickly can someone contact you even on weekends? The accidental gun show shooting happened on a Saturday.
- Where will the media park their vehicles? We parked our vehicles wherever we could find a space. Would you corral the media into a specific location?
- How will the general feelings of your staff or clientele toward the media impact how you handle reporters? Most people I met at the gun show were suspicious of the media. However, some were more accommodating toward me because I worked at a Fox TV station.
- Will you or someone on your behalf answer questions from the media about the breaking news?
- How would you handle questions about information you don’t have or are not ready to give out?
- Will you be able to answer questions in plain English without sounding like a stiff spokesman obviously choosing every word carefully?
- Will you use the phrase “no comment”?
- Will you present yourself and deliver your words calmly or get caught up in the adrenaline of the moment?
- Will what clothes you wear matter? Should you dress like an executive or roll up your sleeves like someone hard at work gathering information? Will you wear jeans if news breaks on the weekends?
- How will you handle social media?
- How will you handle reporters who want to walk onto private property and interview witnesses and bystanders? The accidental shooting happened at a convention center. Do you clearly understand which areas are public and which are private? What authority do you have in this situation?
- How will you handle photographers who want to walk onto private property to shoot video related to the breaking news?
- How will you handle media who request to enter your business to shoot video inside related to the breaking news?
- Do you need media training or to put together a plan for your staff to prepare for any of these possibilities?
Tags: breaking news, business owner, business owners, fox, fox tv station, media, media training, parliament buildings, PR, reporters, safety expert, Social Media, steven adelman, TV station, venue managers, victoria british columbia, video
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Wednesday, March 13th, 2013
A TV producer contacts us before 6am, asking if one of our clients could appear in studio for a live interview to discuss a topic in the news. When? The following morning.
It’s early but we text our client to notify him of this opportunity. As a TV reporter, when I needed to interview an expert, I contacted one person after another. Time was of the essence and I didn’t have time to waste. I wouldn’t wait hours for experts to confirm their availability. In this situation, we want to tell the producer “yes” as soon as possible.
We receive an unexpected text. The client says he can not make the appearance. He is booked solid the next morning with patients.
We’ve never had a client turn down such as opportunity. Turning down a producer’s request is risky. She may simply find someone else to interview and the next time she needs someone on short notice, she might not call us.
We explain to our client he can not turn down this opportunity. We explain the risks. He understands but rescheduling about 25 patients the day before would negatively impact his business. That’s also a risk he can not take.
Can we find a compromise? We offer the producer two options knowing she may turn them both down: 1) Can our client appear in studio much earlier in the morning, allowing him time to return to his practice for his appointments? 2) Instead of our client appearing in studio, can the station send a live truck to his practice for a live interview? This would allow our client to momentarily step away from patients for a live interview instead of spending much more time driving to and from the TV station, which is not close to his practice.
The producer agrees to send a live truck, warning she might cancel the interview if breaking news pops up. But the next morning, the interview happens. We didn’t miss an important opportunity. Our client was flexible, having no issue with a TV crew visiting his practice on short notice during a busy morning. And the TV producer was flexible, willing to go to the story instead of it coming to her.
Tags: breaking news, live interview, media, Media Relations, patient, PR, producer, reporter, tv crew, tv producer, tv reporter, TV station
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Thursday, March 7th, 2013
I know instantly when I’m talking to a man and his eyes begin to drift to the side like a vehicle starts to drift when its driver is on a cell phone. Often, the man is processing the attractiveness of a woman passing by. This phenomenon takes place even if I’ve engaged this person in a conversation about business, sports or world peace. It doesn’t take much to get distracted.
News stories are eye candy for journalists. For example, someone at a media outlet sent me a message about my pitch: ”They like your idea, should I give them your number?” But no one called.
Another reporter wrote me, “Hi Keith! We’d like to talk to your expert about —–. Could you please provide a name & number? Thanks!”
When the reporter didn’t call that day, the client said, “FYI, no word yet from —-.”
A reporter actually called the next day, but the point is clients often don’t get the media’s mentality. For example, it was not uncommon for a TV station to give me a story and then re-assign me two more times within an hour. This is especially exasperating when I started calling people for interviews, hung up the phone and learned someone changed my story.
So consider some media like that man who finally gave you time for an important discussion. Just when you think you’ve sealed the deal, something else walks in and distracts him. The media like sexy stories and your hot idea is just one nice pair of legs away from being yesterday’s news.
Tags: interview, journalist, journalists, media, media outlet, news stories, PR, reporter, sports, TV station
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Thursday, February 21st, 2013
A TV station asked one of our clients to provide live analysis on the phone as soon as possible about breaking news. We didn’t know about the breaking news before the station called. And part of his analysis depended on seeing the scene. But driving to the scene was not a practical option. TV stations often want to show live video of big breaking news as much as possible. Not having much information won’t stop the live coverage. So TV stations often need witnesses and experts to provide analysis to fill airtime.
For his live phone interview, our client used the TV station as his eyes from afar. He turned on the TV station, which sent its chopper above the scene to provide live pictures. He provided analysis on the phone while staying in front of a TV and watching what the station was showing viewers. This idea seems simple. But some people, in the rush to prepare themselves to unexpectedly talk on live TV, may not immediately consider to actually turn on the TV (and turn down the volume) while speaking.
It wasn’t uncommon for TV stations to send me to breaking news and ask us to provide a live report as soon as we arrived. This allowed me little time to gather information. The stations wanted me live. They wanted live pictures. Whether or not I had concrete details to discuss wasn’t going to stop a live shot. In these situations, some reporters dig themselves into a hole by attempting to relay facts they don’t have. I would point and describe the scene. Maybe I didn’t have sufficient information, but I could describe what I was witnessing. And that was good enough to go along with live video.
You’ve heard of walk and talk. Consider this watch and talk.
Tags: breaking news, interview, live coverage, live tv, media, media training, PR, reporter, reporters, TV station, tv stations, video
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Monday, February 4th, 2013
- 11:41am: A TV producer calls me and tells me about an office shooting. She wants our client, venue safety expert Steven Adelman, live on the phone as soon as possible.
- 11:45am: I leave voicemails for Steve and his wife. I also text both of them.
- 11:48am: Steve calls me. I explain to him the sitiuation. We both Google the shooting to update ourselves on the breaking news. I read him a news story. I turn the TV to the news station requesting him and describe to Steve the live video of the scene. Steve is busy, but we both know you don’t turn down a TV interview especially for breaking news. You build yourself a reputation as being available anytime, anywhere.
- 12:03pm: Steve goes live on the phone with the TV station, discussing the situation and potential security issues.
If you position yourself as an expert in your industry, the media over time will call you for interviews instead of vice versa. Those 22 minutes did not tick off as smoothly as they did by accident. Steve and I have discussed several times the importance of my ability to reach him in a hurry. And we’ve discussed no matter how much work is stacking up on his desk, he’s ready to go when asked.
A congresswoman once asked me if I knew why the media often ask her, instead of others in her political party, to appear on TV. She said the reason is because she responds “yes.” She is willing to wake up in the early morning hours and make herself available. Many other people do not. For the media, accessibility is half the battle. No excuses.
Tags: adelman, breaking news, congresswoman, interview, interviews, live tv, media, Media Relations, news station, news story, PR, producer, safety, safety expert, security issues, steven adelman, TV interview, tv producer, TV station, video
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Thursday, November 8th, 2012

“RT @APCampaign: ELECTION WATCH: At a polling station in the swing state of North Carolina, opinions differ” (Excellent insight!)
Inside Edition reported on actors who have played presidents.
MSNBC pointed out jazz was playing in the background at Romney headquarters.
MSNBC reported Virginia buys the most pick-up trucks.
MSNBC pointed out there always seems to be a Montgomery County somewhere.
NBC News discussed a trade industry article indicating money from campaign ads allowed local TV stations to buy weather centers and hire reporters.
Tags: AZ, campaign ads, election night, election night coverage, jazz, local tv, local tv stations, montgomery county, msnbc, nbc news, North Carolina, pick up trucks, polling station, PR, presidents, reporter, reporters, Romney, state of north carolina, TV station, Twitter
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Thursday, November 1st, 2012
I was reporting for a North Carolina TV station and my election night assignment led me to the big city of Charlotte. I was working in a smaller TV market, so as silly as it now sounds, I envisioned a night of standing side-by-side with the big boys and girls delivering live shots.
My efforts to embody the young, future correspondent were contradicted by my reality. I worked at a station with ratings so low, a sports coach might as well have delivered the cliche speech about playing the rest of the season for pride. That night, I worked with a photographer I hung out with on weekends. My everlasting image of him that evening is him relaxed back in the driver’s seat with one hand on the steering wheel and the other holding a gigantic sandwich. He was the happy-go-lucky, let’s-eat-and-be-merry one sitting next to the nerd in the passenger’s seat. While he chewed, I figured staring a little bit longer at my notes might give me the edge to make my night special. Even our car sucked. We weren’t headed down to Charlotte in a Tahoe or Explorer or some other SUV that might portray a scent of journalistic testosterone. We and that sandwich squeezed into the type of hatchback you might see a Steve Carell character in on the way to his first date. To anyone watching, we appeared as the TV news version of Dumb and Dumber.
When we finally arrived at that big Charlotte hotel, I’m sure I was sporting my long, London Fog trench coach that took my game up a notch. We eventually found our position on a platform where reporters deliver live shots while rubbing elbows. While other reporters cruised around the ballroom as if this were familiar territory, I paced, wondering what interview I might grab to make myself shine. I weighed the risks and moved our position to a hallway, figuring I’d increase our chances of catching the candidate for a sound bite or two. But all I remember from that brief side adventure is some punk telling me I didn’t look like a news reporter. I wanted to believe he meant I looked smarter then some of my Ken doll colleagues. However he probably implied I needed to get a haircut and stop looking like a fresh face right out of college.
As the night wore on, something unfunny (but funny now) began to develop. Our newsroom took live shot after live shot that night and even took our candidate’s speech live from a podium directly before us. But the station took those live shots from a national feed, not once turning to us to appear on air. That night taught me a lesson that repeated itself before my eyes time and time again. Some of the most disastrous and unrewarding nights for a journalist can come election night. That’s when stations throw all they’ve got at the TV. They pre-plan like crazy for a series of spontaneous events that eventually turn everything upside down within minutes. And that’s even before the avalanche of technical problems.
On the way home that night, I was the calm one. Election night was over like the roller coaster you once feared to ride. But Mr. Big Sandwich was now the angry one, ranting and raving about the illogical plan of shipping us out of town to ultimately not use us. Sometimes it just doesn’t make sense. It’s just another ridiculous moment in local TV news.
Tags: city of charlotte, election night, journalist, local tv, local tv news, news report, news reporter, newsroom, North Carolina, photographer, PR, reporters, steve carell, TV station
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Friday, September 21st, 2012
I never wanted to portray myself on TV as a reporter shaped in the mold of a game show host or a character from the movie Anchorman. My goal was to deliver news in a conversational yet professional manner indicating I had more than a clue about the topic.
But my casual delivery now and then indicated, often wrongly, I was less than interested. That’s an actual possibility considering how often journalists cover the same story repeatedly. However I did not intend to appear bored.
It is hard to fully explain, but I’ve always contended that by the time a TV station relays your image to someone’s 60-inch screen at home, the transmission somehow dumbs down your delivery a notch or two. My technical theory could be faulty, but I more than once saw myself on TV apparently delivering the news with much less zip than I thought I had.
My theory is mostly irrelevant. The important part is remembering to pump up the volume. I recently watched an obviously well-versed doctor during media training. Before her mock interviews in front of the camera, she spoke with passion at a large conference table while discussing healthcare with the other participants. But when she spoke in front of the camera during a practice interview, she left behind some of that spunk.
Another theory I consider more practical is we sometimes without knowing it become more reserved when our environment turns even slightly less comfortable. I imagine the doctor is more in her comfort zone talking to colleagues in a group setting than holding a one on one discussion with a media trainer under hot lights.
One of our clients earlier this year gave numerous, energetic interviews during the same day. However I noticed his delivery appeared slightly less energetic during a live, remote newsroom interview with an anchor. Those types of interviews in a bustling newsroom while answering questions from someone you can not see are awkward.
I often tried to solve this conundrum by pushing my energy up a notch or two above normal. Don’t yell. But give your sentences some oomph. This initially may feel uncomfortable. You may feel like you’re rising too close to an Anchorman goofball. However I often found, after watching myself on TV, the extra boost of energy translated into a nice, confident delivery on air.
Of course, another theory is some people are simply boring. The problem is the media often doesn’t invite those experts back.
Tags: anchorman, communication, Communications, healthcare, interview, interviews, journalist, journalists, media, media training, mock interviews, newsroom, PR, reporter, TV station
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Tuesday, September 18th, 2012
You are allowed to make statements that may not be elegant. But assuming no one outside your four walls will hear your words is a dangerous conclusion that can lead to ugly results.
This is basic media training in a modern world where about the only device still unable to record you is a refrigerator. I often stood in front of a camera long before a TV station actually took me live. But while standing and waiting there, I reminded myself to never say anything I wouldn’t want people to hear. I wasn’t yet on live TV, but I was wearing a microphone. Someone somewhere could hear me and simply needed to push a button to record me.
“Don’t say stupid things in any setting because everyone has a camera,” a TV news executive producer told me the day after Romney’s controversial video surfaced.
Despite this, I still saw politicians compile a string of curse words during side conversations while waiting to appear live. Some of the videos on YouTube showing public figures caught unknowingly on camera are legendary.
A big, red flashing light won’t warn you someone is capturing your words. And spreading those words is easier than ever.
Maybe you tell it like it is. That’s OK. Just ensure you really feel the way you do because someone just might share your comments with an unintended audience.
Tags: executive producer, live tv, media, media training, news, politicians, PR, tv news, TV station, video
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Tuesday, August 7th, 2012

I recently saw this bumper sticker. I’ve seen it before.
People often talk to me about bias in the media. Some complain Fox News Channel is too conservative. Others complain most other media outlets are too liberal.
When I reported on anti-war protests, some demonstrators assumed I disagreed with their views because I worked for a Fox station. A co-worker driving in a Fox vehicle told me how another driver gave him the finger.
Some people decided whether or not to give me an interview based on the fact I worked at a Fox station. I once covered a story on a man who accidentally discharged his gun at a gun show. After we parked our live truck at the facility hosting the show, someone told me the only reason he moved his vehicle to give us space was because we worked at Fox. Another man at the show later told us how the other networks are too liberal.
When I covered a story on a military base, someone who worked there joked how CNN stands for “Clinton News Network.”
Since leaving college, I worked at five TV stations. I don’t recall a manager or producer giving me orders for a story I considered politically biased. I figured local news is more focused on crime and weather, which usually isn’t politically linked, unless you believe bad storms always arrive from the left or right.
Behind the scenes, I knew which reporters were liberal, conservative or moderate. My co-workers who earned more money or were more religious tended to be conservative. The less religious co-workers and those making less money tended to be liberal. But some employees defied the trends. And some workers were fiscally conservative and socially liberal.
Most of the time, I didn’t see a reporter’s view revealed in his or her story. That may have changed somewhat when a station I worked at experimented with a talk show type format during one of the newscasts. Some viewers told me that some of the anchors in this format, perhaps inadvertently, began to show their true political colors.
If I felt a strong opinion about a story I covered, I worked extra hard to fairly represent the opposite side.
Yes, I’m sure some journalists are biased. Many talk show hosts are clearly liberal or conservative, although it’s debatable if these people are true journalists. And staking out strong opinions is in style. Fox and MSNBC hosts often take sides and while they do, their ratings appear to improve.
I personally haven’t experienced journalistic bias. But many viewers clearly see it, which clouds what facts are mixed with sprinkles of fiction. Some people see so much bias, they buy bumper stickers.
Tags: anchor, anchors, bias in the media, CNN, Communications, fox news channel, fox station, interview, journalist, journalists, local news, media, media outlets, Media Relations, nbc, news network, newscast, PR, producer, reporter, reporters, talk show, TV station, tv stations
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