A timely topic these days involving children is bullying. Stories of bullying leading to tragic circumstances seem to be appearing on a regular basis across the country. This is an important issue and many experts, from many different points of view, could address it. A recent email pitching bullying experts to the media missed the […]
These Tweets are common from the media: “Tonight on [station name].” That line is followed by a tease to get you to watch or listen to an upcoming newscast. The Tweet ends with “Plus video you have to see!” If a Tweet successfully persuades you to watch a newscast or visit a website, that might
Twitter is more than just a tease Read More »
On Friday, Keith was on a Business Wire panel talking with PR pros about social media. Time was spent talking about building relationships with members of the media through Facebook and Twitter. Then someone asked if reporters are still open to getting to know communicators face to face. Coffee at Starbucks, anyone? Most media probably
Business & Media: Making Friends Face to Face Read More »
A mother goes to thank students in a classroom for making a difference in her life. An ice cream store offers free goodies to men and women who work to protect and serve. An eight-year-old helps save the environment. The media might not be interested in sending both a reporter and photographer to cover events
Getting your business on TV might mean NOT planning ahead Read More »
One of my most perplexing relationships is with my smartphone. In the morning, it updates me on the day’s weather. It keeps me organized and allows me to instantly share my thoughts on social media. Email and the latest news are just finger taps away. My phone lets me capture pictures and video that my
Smartphone Zombies Read More »
Starting with a subject line that includes 21 words Trying to spark coverage by diving into complicated stock holdings and land deals that would take journalists half-hour specials to explain Screaming an opposing candidate is putting someone at risk without offering an interview with one of those people supposedly at risk Putting at the top
The 10 Best Ways to Get The Media to Ignore Your Political Press Release Read More »
A company makes a major change to its daily business operations but doesn’t let its employees know about it ahead of time. What does not saying anything actually say to employees? Lots. It tells employees they are not important enough to “bother” with – just shut up and do your job! Management’s let-them-eat-cake attitude acts
In the Winds of Change, Don’t Let the Rumor Windmill Spin Out of Control Read More »
Met online on at jobs website – seemed like a perfect match. Intense courtship (recruitment). Popped the question (the offer). Signed a prenup (acceptance letter, confidentiality agreement, new hire paperwork). Went on honeymoon (new hire orientation). Started to feel out of touch (didn’t feel appreciated; tried to meet unreasonable expectations; didn’t know important information). Tried
Employee Engagement or Whirlwind Romance? Read More »
