A reporter overhears a co-worker say he faced a savvy PR person. Now this is news. Ears perk up. Most hard-nosed journalists prefer to complain about peeps in the PR world rather than give them credit. So this conversation sparks discussion. An employee got in trouble and the reporter wanted an on-camera interview with the employer. A […]
Savvy or Selfish PR? You Decide. Read More »
The discussion of assembling high speed rail lines across Arizona’s desert is not new. But the state recently passed a new plan of action and a group called Arizona PIRG wanted the media to hear more about the possibility of fast tracks. Two forces were moving against this effort: The media has heard much of this before.
PR On The Right Track Read More »
My husband Keith, a PHOENIX TV reporter, received a mass email pitch about a FLORIDA home for sale. Or maybe the angle was about the real estate firm now using social media? Either way, the email was off on many levels: There was nothing personal about it. The pitch could just have been a junk
Targeting Your Pitch: Location, Location, Location! Read More »
Do you ever think about the way you pitch your clients’ stories to the media as an extension of their brands? I like to think of what a brand is in a sensual way. (Don’t get the wrong idea – stay with me here.) Think of a brand as a tactile experience. It’s everything you
A Business Viewfinder: Show & Tell With The Media Read More »
Have you ever had to face an upset client because their product or company was not mentioned in a news story in which they were interviewed? Did you have an understanding with the reporter that there would be some type of verbal or visual recognition for your client? Do you have a standard way of
Getting your clients “proper respect” from the media Read More »
Your product or service alone does not a news story make. To give a news story some legs, there has to be a focus on people. People who use your product or service. People whose lives changed because of it. This is what my TV reporter husband tries to achieve with his news stories. He
Build Your Business Story Around People, Not Products Read More »
No doubt you’ve heard that memorizing speeches is a big no-no. Boy, did I learn that the hard way in Public Speaking class in college! The same principle applies to giving an interview. A relaxed, natural conversation makes a much better interview than one that sounds robotic and rehearsed. Let’s go to my husband Keith
PR Professionals: Tell your clients to chill Read More »
The way execs sometimes answer questions can leave reporters scratching their heads. Check out my husband Keith’s take on talking to execs. It always helps when a reporter calls it like he or she sees – and hears – it. Subscribe via email to our blog, join us on Facebook & follow us on Twitter.
PR & Executive Decisions Read More »
We rarely get a behind-the-scenes glimpse of what it’s like for a reporter to cover a tragic story. My husband Keith is a TV reporter and he wrote a moving personal account about how covering the Tucson shooting impacted him emotionally. You can read what he had to share here.
When The Media Has A Change Of Heart Read More »
Keith speaks on a Business Wire social media panel in Scottsdale. His story about a snake wrangling pit stresses the importance of focusing a pitch and building solid relationships with members of the media.
How Snakes Put Your Pitch on TV Read More »
