Your product or service alone does not a news story make. To give a news story some legs, there has to be a focus on people. People who use your product or service. People whose lives changed because of it. This is what my TV reporter husband tries to achieve with his news stories. He […]
Build Your Business Story Around People, Not Products Read More »
No doubt you’ve heard that memorizing speeches is a big no-no. Boy, did I learn that the hard way in Public Speaking class in college! The same principle applies to giving an interview. A relaxed, natural conversation makes a much better interview than one that sounds robotic and rehearsed. Let’s go to my husband Keith
PR Professionals: Tell your clients to chill Read More »
The way execs sometimes answer questions can leave reporters scratching their heads. Check out my husband Keith’s take on talking to execs. It always helps when a reporter calls it like he or she sees – and hears – it. Subscribe via email to our blog, join us on Facebook & follow us on Twitter.
PR & Executive Decisions Read More »
We rarely get a behind-the-scenes glimpse of what it’s like for a reporter to cover a tragic story. My husband Keith is a TV reporter and he wrote a moving personal account about how covering the Tucson shooting impacted him emotionally. You can read what he had to share here.
When The Media Has A Change Of Heart Read More »
A little acknowledgement can go a long way. Companies should keep this in mind when people take the time to apply to a job opening. Unfortunately, many companies still tend to dismiss job applicants they don’t want to hire with the cold corporate voice of silence. These are missed opportunities to reach out to –
Job Applicants Are Customers Too Read More »
Keith speaks on a Business Wire social media panel in Scottsdale. His story about a snake wrangling pit stresses the importance of focusing a pitch and building solid relationships with members of the media.
How Snakes Put Your Pitch on TV Read More »
Keith has worked more than once with a local tech company that makes international waves. The CEO is good on TV. A room of servers made for a visual background for an interview. The company is knowledgable and connected. A PR firm for the company regularly pitches Keith story ideas about businesses that feel sensitive
Getting Techies On TV Read More »
Greetings and salutations from The Flip Side Communications!!!!!! When you email pitches to journalists, try to immediately grab their attention. One way is to make the email personal. Some PR pros already know my husband, Keith. Others take the time to find out his name ahead of time. Emails often start “Dear Keith, Hi Keith” or
Pitches To Ditch: Don’t say Hi ya! to my husband! Read More »
