Your organization decides, due to COVID-19, it needs a high-level, virtual tour of a new location or its current facilities. Without too much flash, your goal is to highlight certain features and share important history. Before you start shooting, here are nine questions to ask to help build a virtual tour video that best positions […]
11 Questions For Video Production For A Virtual Tour Read More »
Government agencies and private companies are hosting public virtual meetings, and some include audiences of more than 100 participants. The virtual meetings include presentations and answering questions. But beware. Zoom meetings can zip along faster than expected. You might feel overwhelmed, and people will complain if things don’t run smoothly. Don’t expect perfection. Anticipate some
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As school years start amid the pandemic, leadership at school districts want to instill confidence among students and families that they have put significant thought into confronting different situations and are prepared as possible. The situation is difficult, but school leadership should provide clear plans. This is not the time to hesitate to hold discussions.
News Media Questions Schools Should Expect About COVID-19 Read More »
During the age of coronavirus, we often think of Anita, an Arizona mother with an extraordinary view of the world despite lacking many of life’s material luxuries. We transported our camera and lighting equipment to her small, brick second-story apartment, where Anita shared her story with us. She had lived in California, homeless and sleeping
We Can Learn From Two Arizona Moms Who Once Were Homeless Read More »
Jeff Bezos recently made a surprise visit to an Amazon fulfillment center and a Whole Foods store to thank employees working the front lines to get essentials to people during this crisis. There are news reports about what motivated him to do it. No matter what motivated him, there is a lesson here: Don’t wait
How To Avoid Being An Untouchable, Detached Corporate Figurehead Read More »
Our yellow Labradors, Marvel and Stormy, are 15 months old, sisters and best friends. (In the photo, Stormy is on the left. Marvel is on the right.) We scheduled a time for a veterinarian to spay them. We dropped the dogs off, but the vet called us later. She said Marvel’s blood-work showed high levels
How A Veterinarian Messed Up A Crisis Response Read More »
As I stood in a ballroom of managers while I delivered a presentation about proactively setting your organization’s public messaging, I speculated that too many members of the audience, despite my warnings, would still not prepare for a crisis until a crisis actually crept up to their company’s virtual front doors. If those managers were
Iowa Caucuses: Stay Out Of The Shadows During Crisis Communications Read More »
After days of covering a hurricane on the coast, we drove hours to return to the news station. I felt at ease, the hard work in the rearview mirror and no new deadlines in sight. I felt comfortable in jeans and a casual shirt, absent the obligatory tie. Experiencing a lack of electricity for several
Video Production: The Day I Bled On Live TV Read More »
When people first launch a business, they often rationalize poor decisions to earn money. They take on clients covered in red flags. They lower already reasonable fees. They agree to projects that require magic wands to genuinely achieve success. Generally speaking, PR firms mean well and persuade themselves their talents and hard work can earn
Public Relations: Someone Offered To Pay Us With Gift Cards For Sushi Read More »
In California, Anita’s mother helped her with her children. After her mother passed away, Anita was homeless, sleeping in a car. She then packed up her family and moved to Arizona. Anita’s children’s names appeared on the calling list of Karen, an employee at a company in the healthcare industry. The two women connected. Karen
Video Production: 7 Steps To Make A Customer’s Story More Compelling Read More »
