Do you ever think about the way you pitch your clients’ stories to the media as an extension of their brands? I like to think of what a brand is in a sensual way. (Don’t get the wrong idea – stay with me here.) Think of a brand as a tactile experience. It’s everything you […]
A Business Viewfinder: Show & Tell With The Media Read More »
Have you ever had to face an upset client because their product or company was not mentioned in a news story in which they were interviewed? Did you have an understanding with the reporter that there would be some type of verbal or visual recognition for your client? Do you have a standard way of
Getting your clients “proper respect” from the media Read More »
Your product or service alone does not a news story make. To give a news story some legs, there has to be a focus on people. People who use your product or service. People whose lives changed because of it. This is what my TV reporter husband tries to achieve with his news stories. He
Build Your Business Story Around People, Not Products Read More »
No doubt you’ve heard that memorizing speeches is a big no-no. Boy, did I learn that the hard way in Public Speaking class in college! The same principle applies to giving an interview. A relaxed, natural conversation makes a much better interview than one that sounds robotic and rehearsed. Let’s go to my husband Keith
PR Professionals: Tell your clients to chill Read More »
The way execs sometimes answer questions can leave reporters scratching their heads. Check out my husband Keith’s take on talking to execs. It always helps when a reporter calls it like he or she sees – and hears – it. Subscribe via email to our blog, join us on Facebook & follow us on Twitter.
PR & Executive Decisions Read More »
We rarely get a behind-the-scenes glimpse of what it’s like for a reporter to cover a tragic story. My husband Keith is a TV reporter and he wrote a moving personal account about how covering the Tucson shooting impacted him emotionally. You can read what he had to share here.
When The Media Has A Change Of Heart Read More »
A little acknowledgement can go a long way. Companies should keep this in mind when people take the time to apply to a job opening. Unfortunately, many companies still tend to dismiss job applicants they don’t want to hire with the cold corporate voice of silence. These are missed opportunities to reach out to –
Job Applicants Are Customers Too Read More »
Everybody seems to be trying to get Facebook fans. But do these followers actually represent true fans? Or are they just your everyday friends? People give away prizes and free stuff just to boost their numbers. Hey, I want to get to 300 fans and give away something to my new groupies! I’m guilty, too,
Faking It With Facebook Read More »
Keith speaks on a Business Wire social media panel in Scottsdale. His story about a snake wrangling pit stresses the importance of focusing a pitch and building solid relationships with members of the media.
How Snakes Put Your Pitch on TV Read More »
Keith has worked more than once with a local tech company that makes international waves. The CEO is good on TV. A room of servers made for a visual background for an interview. The company is knowledgable and connected. A PR firm for the company regularly pitches Keith story ideas about businesses that feel sensitive
Getting Techies On TV Read More »
