No doubt you’ve heard that memorizing speeches is a big no-no. Boy, did I learn that the hard way in Public Speaking class in college! The same principle applies to giving an interview. A relaxed, natural conversation makes a much better interview than one that sounds robotic and rehearsed. Let’s go to my husband Keith […]
PR Professionals: Tell your clients to chill Read More »
The way execs sometimes answer questions can leave reporters scratching their heads. Check out my husband Keith’s take on talking to execs. It always helps when a reporter calls it like he or she sees – and hears – it. Subscribe via email to our blog, join us on Facebook & follow us on Twitter.
PR & Executive Decisions Read More »
We rarely get a behind-the-scenes glimpse of what it’s like for a reporter to cover a tragic story. My husband Keith is a TV reporter and he wrote a moving personal account about how covering the Tucson shooting impacted him emotionally. You can read what he had to share here.
When The Media Has A Change Of Heart Read More »
A little acknowledgement can go a long way. Companies should keep this in mind when people take the time to apply to a job opening. Unfortunately, many companies still tend to dismiss job applicants they don’t want to hire with the cold corporate voice of silence. These are missed opportunities to reach out to –
Job Applicants Are Customers Too Read More »
Keith speaks on a Business Wire social media panel in Scottsdale. His story about a snake wrangling pit stresses the importance of focusing a pitch and building solid relationships with members of the media.
How Snakes Put Your Pitch on TV Read More »
Keith has worked more than once with a local tech company that makes international waves. The CEO is good on TV. A room of servers made for a visual background for an interview. The company is knowledgable and connected. A PR firm for the company regularly pitches Keith story ideas about businesses that feel sensitive
Getting Techies On TV Read More »
Our guest blogger is Bruce Richardson, a friend and former colleague who has managed and led corporate communications and media relations functions at two Fortune 500 companies and a federal regulatory agency. A few years ago I was invited to lead a roundtable discussion at our local IABC chapter. My assigned topic was media relations.
A Boy Scout’s Guide to Effective Media Relations Read More »
Starting with a subject line that includes 21 words Trying to spark coverage by diving into complicated stock holdings and land deals that would take journalists half-hour specials to explain Screaming an opposing candidate is putting someone at risk without offering an interview with one of those people supposedly at risk Putting at the top
The 10 Best Ways to Get The Media to Ignore Your Political Press Release Read More »
What can a minute and 54 seconds do for a PR pro’s client? Six weeks ago, my husband, Keith, aired a story about a Phoenix company trying to turn “greener” in the environmental sense. The story aired in July and lasted 1:54. With so many sources of news, you might think a local environmental story
Promote Your Product in Less Than Two Minutes Read More »
Met online on at jobs website – seemed like a perfect match. Intense courtship (recruitment). Popped the question (the offer). Signed a prenup (acceptance letter, confidentiality agreement, new hire paperwork). Went on honeymoon (new hire orientation). Started to feel out of touch (didn’t feel appreciated; tried to meet unreasonable expectations; didn’t know important information). Tried
Employee Engagement or Whirlwind Romance? Read More »
