Communications

Let Me Tell You Why There’s No Real Media Conspiracy

I have often heard some people argue there’s a media conspiracy to get certain politicians elected or to push certain agendas. Yes, some news organizations have gained reputations for being either liberal or conservative. But I scoff at the idea that multiple news organizations and an invisible underground association of journalists conspire secretly together to

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Media Relations: Apple Offers You More Than New Toys

Apple live streamed a special event introducing new products including the iPad mini. Companies can learn the following from the presentation: Provide journalists with visual, simple graphics. Consider other visuals to provide before journalists arrive at your door. Provide journalists simple bullet points highlighting your key messages. Don’t fear using props to visually drive home

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