Preparing For A Media Crisis
Preparing For A Media Crisis Read More »
News media interviews offer business leaders an opportunity to position themselves as industry experts. Take advantage of such occasions.
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Bono of U2 addresses criticism after Apple automatically put the band’s new album onto the playlists of millions of iTunes users. [youtube]http://youtu.be/SUwXM_yDo7Q[/youtube]
Bono’s “Crisis Communications” Video Read More »
Too many businesses continue to disappoint us with how they handle tough questions.
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Social media channels often are better ways to communicate than websites, and it would be refreshing if more companies didn’t leave those options out in the cold.
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The NFL’s public relations strategy must not be one-dimensional.
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Several people publicly discussing how an Oklahoma State University basketball player shoved a fan during a game skillfully handled the media.
Media Training: Oklahoma State University Earns A Read More »
In the company’s effort not to create panic, it must still lay out the realistic possibilities for customers
Crisis Communications: Target Must Tread Carefully With Its Confidence About PIN Data Read More »
If you show up on the local channel or cable news, be careful before ridiculing the other guest as Santa or a Peter Pan believer.
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Make someone available to talk with the media. Don’t hide behind “no comment” or lame, emailed statements. Apologize and share your disappointment in strong, genuine terms. Apologies won’t satisfy everyone, but they often stop problems before they snowball into something out-of-control. Explain how this happened. Otherwise, the rumor mill starts churning and speculation
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