The Flip Side’s story on the man who left his website for Facebook
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Internal Communications
Are Job Interviews Killing Your Employment Brand?
The job interview is the face of your employment brand to prospective employees. It can either breathe life into your brand or extinguish any sparks that attract an applicant to your company in the first place. A woman gets a call for an interview with a company where she applied for a job. She asks
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Social Media: Be a person, not a salesperson
Part 3 in a series: Keith speaks to the Phoenix Public Library’s Leadership Academy participants about why if you put on way too much makeup, he may Tweet about you.
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Embracing the Social Media Blues
Part 2 in a series: Keith spoke to the Phoenix Public Library’s Leadership Academy participants about embracing and responding to social media comments that are not always positive. Here is some of what he said:
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What can we do better?
Keith spoke to the Phoenix Public Library’s Leadership Academy participants on the topic of “Innovation in 21st Century Organizations.” Wow! That’s a mouthful. But here is some of what he said about social media.
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The Media Prefers To Be Your First
A marketing coordinator pitched me a story about a doctor who had appeared on Good Morning America (GMA) and other popular TV programs. (I assume the “other popular TV programs” were news broadcasts, not reality TV or primetime sitcoms.) I had heard of Good Morning America. That’s a national broadcast. That’s pretty cool. I get
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To Seduce the Media, Shorter is Better
When Keith pitches a story idea in a morning news meeting, it’s as if he’s staring into a countdown timer with big red numbers and everyone around the table is slowly drifting into their own worlds. If he doesn’t grab their cynical attention spans within the first few words and seconds, he will quickly lose
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PR Is Like A Magic Show
A communications firm emails a reporter a story pitch. The reporter pitches the idea to managers and producers at a morning news meeting. One of the producers expresses interest, but it’s unclear if her interest will lead to a story airing. Fast forward two and a half weeks. A story in the news now makes
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Making Employees Feel Part of the Team
I was walking with a co-worker when she acknowledged she should be back at her desk meeting a fast approaching deadline. She asked me why she didn’t care. I knew why. Shareholders and highly compensated executives whose holidays include potential bonuses are obvious stakeholders in a company’s success. But employees standing further down the corporate
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Don’t Do The Lingo
I call it The Flip Side because I offer both external and internal communications. My writing typically spotlights one or the other. But here’s an opportunity to kill two blogs with one subject. Keith and I were exchanging emails with someone about the possibility of refinancing. We’ve known her for years. She is very nice. Most importantly, we
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